Given enough time, one boy’s toy is an antique collector’s prized possession. Strange as that may sound, there are many collectors who would love to see an original G.I. Joe or an original Star Wars action figure. Remember He-Man? Action figures tend to be based on shows, movies, or comics that always have a following, and therefore even years after companies stop producing the figures, there are individuals who still seek to collect them. There are many a man who think of all the G.I. Joes they blew up with fireworks, only to find out twenty years later how many hundreds or even thousands of dollars their collection would have been worth if it remained in mint condition!
One interesting story dealing with action figures involves Takara, a Japanese toy company. They are best known to modern toy collectors as the company that built the original Transformers action figures. In 1974 Takara created a 4-inch humanoid action figure, which was called "MicroMan." In the late 70's and early 80's this toy was brought over to the United States by the Mego Toy company, which was desperate for a hit after they made the famous blunder of passing on Star Wars. They re-named the line "Micronauts", and created enough of a back story for Marvel Comics to get a good run of comics. Mego got several years of good sales, which was about the same size as Star Wars figures, before the whole company went down.
The basic construction of the Micronauts action figure would soon be utilized by Hasbro for their new action figures: the now famous and very collectible 3-3/4" G.I. Joes (an action figure famous amongst young boys of the time for their propensity to have bad run-ins with fireworks). In recent years, the Micronauts concept has enjoyed somewhat of a resurgence. There has been a decently successful series of comic books, a trilogy of paperback novels, and a toy company called Palisades managed to re-create many of the original Micronauts molds. Now the original company is coming out with larger action figures based on the originals. Like many classics, companies want to keep dipping back for more. Why mess with success? Still it’s the old action figures that gain the most attention from collectors, so if you’re thinking about putting out the old toys from twenty years ago out in the garage sale, maybe think twice and take a second look before putting the boxes out. Who knows what you might find?
Action Figures: Antiques for the Common Man
10 Effective Advertising Tips! 80% of All Advertising Is Wasted Due To This Common Mistake.
ad copy to effectively sell your product.
Keywords:
Make Money Online, Work At Home, Make Money, and Home Based Business.
Article Body:
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance
Writers Newsletter.
4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.
6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.
7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.
8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.
10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.
80% of All Advertising Is Wasted Due To This Common Mistake
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for Your Headlines
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
10 Common Homeowner Complaints
Home ownership is most people's dream come true. Don't let it become a nightmare.
1. Real Estate Fraud
“Someone forged my signature on a Grant Deed. The document says my property now belongs to someone I don’t even know.”
Contact your state's real estate commission.
2. Unlicensed Contractors
“I hired a guy who said he was licensed to make repairs to my kitchen. He started the work but never finished. I found out he isn’t licensed and that he recorded a mechanic’s lien against my house.”
Never hire an unlicensed contractor.
3. Foreclosure Consultants
“When I got behind on my house payments, I started getting mail from people saying they could save my home. I signed a contract with a guy who promised to make up the back payments and help me get a new loan. He didn’t do any of that. Instead, he sold my house to somebody else and now I’m being evicted.”
If you’re behind on payments, call your mortgage company and work out a payment plan.
4. High Interest Loans
“I thought I was getting a good deal on a refinance. Turns out, the interest rate is way too high and they charged me all kinds of junk fees.”
Shop around for the best rates and fees before getting a new loan and make sure your read the fine print.
5. Adjustable and Fixed-Rate Loans
“The loan representative said I was getting a fixed-rate, 30-year loan. Six months later, my interest rate jumped more than 3%.”
Review your loan documents before you sign. Interest rates must be disclosed by the lender.
6. Account and Billing Errors
“My mortgage company did not credit my account for the mortgage payments I’ve made.”
Send a letter to your mortgage company requesting a payment history. Be sure to include your account number in the letter.
7. Illegal Rooms
“I just moved into the house I bought and the city tells me that some of the rooms were added without building permits.”
You may be required to make changes. Be sure to check for building permits before you buy a home.
8. Repairs and Escrow
“Before I bought my house, the seller promised to make repairs. My agent said it was OK to sign and close escrow, even though the repairs were not done. It’s been 3 months and the seller still hasn’t made any repairs.”
Make sure repairs are completed before you close escrow.
9. Property Taxes Not Paid
“My mortgage company was supposed to pay my property taxes but didn’t. Now I owe past taxes and penalties.”
Call your mortgage company for an explanation. If they don’t take care of the problem, contact your state real estate commission.
10. Vacant Land Purchase
“I bought some vacant land in the desert to build a house on. The seller said there was water, sewers, electricity and phone service. Turns out, none of those are available.”
Check with the local Building and Safety Department before you buy vacant land.
Take your time and do your homework. Property purchases are usually the biggest investment you can make. Take time to read all of the documentation and if your don't understand something, ask questions. If necessary, hire a real estate attorney to protect your interests.
9 Characteristics That Millionaire Businesspeople Have in Common
In May 2005, Forbes magazine reported that there were 691 billionaires in the world. 1400 people across the world turn into millionaires every day. Want to become one of them? Of course you do. Everyone wants the freedom to do business in the way they choose. There is so much power in running your own business – and having a business that runs itself, which for many people is the ultimate goal.
Making money is not the only goal of becoming an internet millionaire – it’s about freedom. Many people across the world are gifted with experiencing this freedom everyday. How can you become one of these people? What kind of life, and business, do you want to run? Would you like to be able to check your email from your private plane? These are the kinds of goals many people have in mind when they begin to forge ahead with their business ideas. But the truth is that the rich and the successful – the millionaires off and online – have about nine characteristics in common, not that different from a lot of people we all know. Most of them exhibit some or all of these. The truth is that we all have the potential for greatness – if we can train ourselves to keep this in mind as we go about our business day.
1. They don’t blame. Successful businesspeople don't blame others. Instead of making excuses for bad outcomes, or reassigning responsibility to others, they take time to learn from their own mistakes.
2. They are decisive. Millionaire-types have a vision. They take quick, decisive action aligned with that vision. They’re action oriented, always pushing forward toward their goals.
3. They trust their intuition. If something seems like it’s not quite right, they trust that instinct. If an opportunity excites them and sounds like a great idea, they go for it.
4. They are singly focused on their CORE business. Successful entrepreneurs may be inspired by ideas, but they always remain true to their vision. They focus on opportunities that are aligned with their business’s purpose. If you sell retail products on eBay, don’t try real estate investing the next day. They don’t lose focus. They may sell their products on eBay, write articles, focus on joint ventures, and go to marketing seminars, but all of their efforts, and FOCUS, help them move toward their main goals.
5. They are marketing focused. Millionaires, including such giants as Bill Gates, understand the importance of building on their core business. They hire people with specialties in marketing. They work hard at building their email lists, gaining exposure, and are constantly looking for ways to reaching a wider audience. If you want to build a decent income, you sell products and services. If you want to be insanely rich, then you create and control markets. The key to your business, and creating phenomenal success, is marketing.
6. They understand the importance of continuing education. Successful businesspeople are always learning and drawing from other people’s experiences. They listen to how other people have achieved their success, especially if these people have expertise in another industry. They are constantly learning about new approaches and strategies, and thinking about how they can apply it to their own business.
7. They are not afraid of making mistakes. Any big company online will tell you that they’ve had their share of downfalls, even such giants as eBay or Craig’s List. Mistakes are building blocks for success – by making mistakes, you learn what works, and what doesn’t. You don't have to get it right, you just have to get it going. We all make mistakes, and one of the most powerful things you can do is glean feedback from them. Feedback is a great way to learn from your customers and colleagues. You need to look at feedback and take it with a grain of salt - it helps you learn and grow. See your mistakes as learning lessons
8. They model their business for success. Internet millionaires model other people, strategies, and systems. They constantly look for models of success in everyday life and think about how to incorporate these lessons into their own strategy. They even look at their competition for answers. Whatever niche you're in, subscribe to some industry newsletters, buy their products, and learn HOW they create success.
9. They build a team to rely on. No matter what stage you are in with your business, you’ve got to realize that you simply cannot do it all. You can’t be an expert in everything. You want to create a great team of people. How can you find them? Go to seminars and workshops. Hone your networking skills. You’ll often find that like minded people that are out there constantly learning and attending, seminars and workshops. Getting rich is a team sport. You have to have people that are cheering you on, encouraging your success.
These are some inherent characteristics of business millionaires. Can you apply them to your business and your life, too? Of course you can. If you can keep these principles in mind, you’ve got the millionaire mindset. No, you aren’t going to get there overnight. Making a million dollars takes some time. You can’t make a million dollars if you haven’t made your first hundred. So focus on the first hundred, first thousand, and first hundred thousand. Thinking this way goes a long way toward your goals – finding success, gaining riches, and living the kind of life you want to live.
Avoiding Common Work At Home Scams
Scammers are getting more creative every day, coming up with new schemes to get your money (or sensitive information). Knowledge is power! By educating yourself on the common scams and keeping aware about new ones, you can stop the scammers in their tracks. Remember, if no one fell for their tactics, they would be out of business! Here are some of the most common scams today:
Stuffing Envelopes - There are no legitimate envelope-stuffing jobs out there. Please don't fool yourself into believing there are. Companies can very easily purchase a beautiful machine for a few thousand dollars that will not only stuff the envelopes, it will also fold, collate and apply postage to the envelopes. Why would a company pay you thousands of dollars a month to stuff their envelopes? They wouldn't. If you send in your fee for this scam, you will receive a copy of the same ad you responded to, and you will now have to scam other people by placing the ad and having them send you their money. This is illegal.
Typing and Data Entry - Similar to the scheme above, if you sign up for this and pay your fee, you will receive a copy of the same ad, and have to place ads to get other people to send you their money. You earn $20 per "application processed" because you are charging people $20 to get the information. Again, illegal. There are some legitimate companies that will hire you to do typing and data entry (such as transcription or coding) -- but they won't charge you a fee to work for them. If a fee is being charged, it's a scam.
Craft Assembly - Most of these opportunities are scams because they make their money by the start-up fees you pay. When you receive your kit, you will assemble dozens of earrings, potholders, magnets (or whatever), send them in for payment, and they will not pass inspection. You can try to fix them as many times as you like, they still won't be accepted. The company doesn't want the items you assembled, they want your money for the start-up kit. There are a few legitimate companies out there, however. Disciple's Cross and New England Crafters are two we've found so far. We are researching others.
Medical Billing - There are companies that will train you to become a Medical Biller from home, as long as you purchase the Medical Billing software for your computer from them. (Usually costs a few hundred dollars at least) What they don't tell you is that YOU will be responsible for finding your own clients (Doctors/Dentists). This can be incredibly difficult to do, since most medical professionals already use a billing service, or do their own billing in the office. With the new Privacy laws, medical professionals need to be extremely careful with patient records, and most will not want to trust someone with no billing experience to handle the office billing at home.
Payment Associate/Specialist - A company wants to hire you to place auctions on eBay and accept customer payments using your own accounts). You get to keep a portion of the money, and send the rest to the company. The company is supposed to ship the product to the customer, but they don't. (or they ship stolen goods) You are now in big trouble with eBay and Paypal for fraud. Don't do it! Don't ever use your own accounts for anything other than your own business. Companies should be able to set up their own accounts just as easily as you did for yourself.
Pyramid Schemes - A pyramid scheme is when money changes hands but there is no product or service being sold. "Joe" charges you $200 to join the scheme, and then you in turn need to charge others $200 to join, and they charge others, etc. This is illegal. Remember, there must be a product or service being sold.
Gifting Programs - This is also an illegal pyramid scheme, but they call it a "gifting program" -- in other words, you "gift" Joe $200, and then you need to find others who will "gift" you $200, and so on. Illegal.
Chain Letters - These have been around for years! They used to come by postal mail, but now they also arrive via email. There are usually 5 names on the list, you need to move each name up a spot, removing the top name, and place your name at the bottom, and then send $5 to each name on the list and send it out to everyone you know. Highly illegal. There is also a version for online payment services like Paypal, you send $2 or $5 (the amount varies) to the people on the list, and others are supposed to do the same for you. Don't get caught up in something like this, it can ruin your life.
Surveys & Mystery Shopping - While not all survey and mystery shopping companies are scams, there are quite a few that love to charge you a membership fee, claiming you can earn hundreds of dollars a day. When you sign up, you find more companies that want to charge you a fee to join, and companies that will pay you very little for your time and energy. There are some legitimate companies out there, and you don't have to pay to find them. Also be aware that you probably won't get rich from doing surveys and mystery shopping, but it can certainly bring in some decent pocket money.
These next few aren't necessarily work at home schemes, but they bear mentioning because they're so popular:
Bulk email - Usually these offers are sent by email, but you'll see ads like this around the internet also. You can purchase tons of email addresses for a low fee. If you have a home business and you're trying to get customers or subscribers to your mailing list, sounds like a great deal, right? Don't do it. Most (if not all) of those addresses have been harvested by spambots. If you send out a mailing to them, you will likely be reported for spam. You can lose your internet service provider, your business, and even have to pay a huge fine for spamming. Not worth it!
Phishing - You get an urgent email from Paypal, eBay or even your bank stating that your account is in jeopardy and you need to update your account info immediately! You click on the link and go to a page that looks legitimate enough, but it's actually a fake page. If you enter your login and password information, the scammer can now access your accounts. Don't ever click on a link in an email like this. Open a new browser window and type the company website address yourself. Your account should show whether there is a problem or not. (Most companies would have a big notice in there if you need to update something.) These companies usually have a spoof email address you can send these "phishing" emails to. For example, spoof@paypal.com, or spoof@ebay.com. Simply forward the email with full headers to them. They will investigate and stop the scammer if they can.
Free merchandise - Have you gotten the emails claiming you can earn a free computer, phone card or other merchandise? What usually happens is you would have to pay a membership fee, and then get a certain number of other people to join and pay the membership fee also. Unfortunately, there is usually some little clause you weren't aware of, and you never do get your free stuff. It's a waste of time and money.
Nigerian scams - You get a long letter from someone claiming to be the son or daughter of someone important, and they need to have you deposit a huge sum of money into your own bank account, and then wire most of it to them by Western Union. You get to keep a nice chunk of the money for your troubles. The problem is that the check is fake, and takes a few days or even weeks to bounce, and you now owe that money back to the bank. Unfortunately, you don't have it anymore, you wired most of it out to those people! Another Nigerian scam targets business owners. You receive a large order at your website, or they email to ask if they can order a large amount of goods, and they ask if you accept credit cards. Do not fall for this, the credit cards are stolen and if you ship the goods, you will be out the money AND the goods.
In closing, remember that scammers are after only two things: your money, or your sensitive information. If you refuse to give either willingly, you put them right out of business. For more information on common scams, do an internet search on the FTC Dirty Dozen.
Skin care treatment for the most common skin conditions
A glowing and healthy skin is an asset. Skin is not all about beauty but also health. So, skin care treatment should be treated with all seriousness. If you develop a skin related dilemma, you need an appropriate skin care treatment. Skin care treatment, for any skin disorder, starts with actions that are aimed at prevention of the disorder (what we can also call as proactive or preventive skin care treatment). Building and following basic skin care procedures is what one could classify as preventive/proactive skin care treatment. Skin disorders can occur even if you have followed this preventive skin care treatment. Preventive skin care treatment just reduces the probability of occurrence. Let’s check the skin care treatment for some of the common skin conditions.
Acne is one of the most common problems. Again, the first type of skin care treatment is to control acne and prevent it from getting worse. So avoid tight clothes; they are known to cause body acne by trapping sweat. Do not touch the blemishes over and over again (rather don’t touch them at all), you might end up aggravating the condition. Also, do not try to scrub too hard or squeeze them. Use of mild cleansers is a recommended skin care treatment for acne. Obtain an over-the-counter skin care treatment for faster treatment of acne.
Skin care treatment of dry skin is generally easy. Moisturisers, applied in the right way and in the right quantity, are the best form of skin care treatment for dry skin. For best results, apply moisturiser while your skin is still damp. Also, do not apply too much or too little moisturiser. In exceptional cases, where you don’t notice any improvements in 3-4 weeks, you might have to visit your dermatologist for skin care treatment of your dry skin.
Brown spots, which appear on sun-exposed areas of skin i.e. face and hands, are caused by over-exposure to UV radiations. As a skin care treatment for brown spots, use a sunscreen lotion which has a high SPF (sun protection factor), say 15. This should be used irrespective of weather – sunny/cloudy. Another form of skin care treatment is covering up the exposed areas with clothing (caps, full sleeved shirts/t-shirts, and umbrella).
Also, if the general skin care treatment or the over-the-counter medication is not working for you, you should immediately consult your dermatologist for professional skin care treatment. You should also inform the doctor about the skin care treatment that you have undertaken till that time. So take the details of the till-date skin care treatment (and products) along with you. Based on the skin condition and the details of your till-date skin care treatment, the dermatologist will prescribe a skin care treatment e.g. oral antibiotics, chemical peels, retinoid etc and you will be on your way to recovery.