Assuming you already have a fairly good idea of what you want on your web site and will more than likely be writing your own copy or having it written for you, here are 10 questions you need answered to help you create an effective web site without breaking the bank or delaying your plans.
1. Price by project or by the hour? Accepting an hourly rate agreement gives you little control over costs unless you put a spending cap into effect. If you have to exercise the spending cap, what if your site is only partially complete? Inevitably, you will have to dish out more dough to get it finished and this is a strain you want to avoid as you start your new business.
2. Once the site is complete who will maintain it? If the developer offers this service, what are the costs and turn-around time? If you'd rather assume modification control, do they offer access to and training on editing software?
3. What is the expected completion date for the site? You want to be in a position to plan ahead for the launch. Having this information will allow you to organize your marketing efforts and prioritize all other plans that tie in to "going live".
4. What is the payment structure? Do they want all of the money up front? Half now, half upon completion? Make sure you hold back partial payment until your site is complete and you are fully satisfied with the results.
5. Will your designer submit your site to the search engines or will this be your responsibility? If this is your responsibility, do your homework to ensure you cover all the steps. (Keywords and META tags must be done prior to submission.)
6. Who will be responsible for search engine optimization? This is usually an add-on service, so find out if your developer includes it with site development, offers it at an additional cost, or if you will have to contract it out to a third party.
7. Who will hold the master key to your site? Make sure you do! Don't leave this critical component of your business and marketing strategy in the control of a third party. Get all passwords and access to all data.
8. Will your developer teach you how to read your web logs/stats so you can understand the how, what, where and why of your visitors?
9. Has the developer designed other sites for your niche market?
10. Has the web designer provided a portfolio, testimonials or references from others in your niche market? Have you verified the references?
A web site is a major component of your marketing strategy and business success. Do your due diligence in selecting a web developer and don't hesitate to ask as many questions as it takes to fully understand both your and your developer's role in the process.
2006 © Laurie Hayes - The HBB Source
10 Important Questions To Ask Web Developers Before Dishing Out the Dough
8 Important Elements for Small Business Web Sites
Key visitors to your commercial pages include web robots that crawl the internet and catalog your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the "look" is equally important. Once a new prospect finds your web site, you have 5 seconds to get them to stay.
As a small business web site owner, you may have asked "Why don't we get any hits?". Did you know web pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots may not be as forgiving.
Following is a list of 8 basic elements for good search engine placement that need to be considered in your design and web site promotion. For details on code issues from the worldwide authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.
1. DOCTYPE Statement
2. Page Title
3. Proper HTML Code
4. META Description
5. META Key Words
6. First Paragraph of the Home Page
7. An Extra Page of Just LINKS
8. Backlinks (Links to your pages)
These 8 key items are either missing or poorly designed in 85% of all web sites. Some search engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion web pages online ever make it into some search engines. Even worse, there are mistakes that may result in your page being blacklisted, and the search engine web crawlers may never come back to see if it's corrected. This could explain why you "never get any hits".
Web sites can be simple and professional without using fancy software to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest software may be losing a significant portion of new visitors (customers) because the visitor may lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.
Most designers use prepackaged software to create web pages. If the software leaves out any of the key elements, the code is hidden, and you'll never know your site was not optimized for search engines. The designer may not know, or care, about these items as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements such as "an extra page of links" may not be as important today with some search robots. Backlinks refer to marketing your site and getting other web sites to link to yours.
Finally, business visitors want information. They do not visit your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that's your core business. Anything that distracts from a positive first impression may violate my "5 Second Rule".
17 Important Points To Consider Before You Hire A Law Marketing Consultant
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.
1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.
2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.
3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?
4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you're just a small fish in the ocean?
5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?
6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing -- or new to lawyer marketing -- and just waiting for the opportunity to move on to something else?
7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?
8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?
9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?
10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?
11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?
12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.
13. Attention. Does the consultant have so many clients he can't provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?
14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?
15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a "jack of all trades" so he can provide whatever marketing services you want to buy?
16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don't expect the consultant's writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant's writing style, read published articles and marketing materials that your consultant wrote. You'll know right away whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.
17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you're considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.
17 Important Things To Remember As You Prepare For An Interview
Several Days - One Week Before the Interview
1. Spend some time to research the organization and the position at hand. To find company-specific information, visit your local library, run a search on the internet, or talk to current or former employees about their experiences and impressions of the company. Study up on the company's products and services, industry, target market, annual sales, geographic location(s), structure, history, officers, and any other key information. Are there any new trends in the industry?
2. Identify the organization’s major competitors and do some basic research on how they differ (either positively or negatively) from the company at which you are interviewing.
3. Prepare specific examples of how your skills and experience make you a strong fit for the organization’s needs. Practice answering directed questions about your experience, education, and skills and how they relate to the position at hand. Being prepared to draw colorations between your experience and the needs of the organization is one of the most important interviewing skills you will need.
4. Identify your strengths and weaknesses. Be prepared to talk about your weaknesses, but find a way to frame them positively. For example, “My biggest weakness is that I am a perfectionist. It may take me a little extra time to get a project done to my satisfaction, but you can be guaranteed that the work will pass even the most stringent review, be 100% accurate, and that no detail will be overlooked.”
5. Prepare several intelligent questions about the company and position that will demonstrate your knowledge of the company and your sincere interest in the position.
6. Try on your suit and make sure that it is still well-fitting and in good repair. If necessary, make arrangements to have it altered or find alternate dress.
The Day before the Interview
1. Contact the company to confirm the date and time of your interview. Also confirm the name and title of the individual(s) you will be meeting.
2. Get directions to the interview site. Be sure to double check the directions using a map. This will ensure that you know the way and also give you an approximate travel time – don’t forget to allow for extra time for rush hour!
3. Lay out your entire interview outfit. Check it for any spot, wrinkles, or snags.
4. Print off a few extra copies of your resume and cover letter on nice paper. Even if the interviewer has a copy of their own, it’s always a good idea to have a backup copy. This is also helpful if you end up interviewing with multiple individuals, since the head interviewer may be the only person with a copy of your resume.
Get a good night’s sleep!
1. Your brain needs fuel to run at peak performance and if there is ever a day you needed 110% from your brain, it’s today. So don’t skimp on meals. Be cautious about eating large amounts of carbohydrates right before your interview though, since carbs are know to cause sluggishness and may lead to a “post-lunch” naptime.
2. Get dressed early so you do not feel pressured to dash out the door. Pay attention to the details (brush off any lint, comb your hair, brush your teeth, use deodorant, etc.) and remember that a first impression can reveal a lot about you and your character.
3. Don’t forget to take copies of your resume, your cover letter, and your portfolio if you have one.
4. Leave yourself plenty of time to get to your interview. If you arrive more than 15 minutes early, it’s best to wait in the car or outside the building. Arriving too early gives off the impression that you have a lot riding on the interview (and have nothing better to do with your time), and also pressures the interviewer(s) into feeling that they have to adjust their schedule to accommodate you.
5.Smile and shake everyone’s hand when you are meeting for the first time - you should also smile and shake hands when the interview concludes.
6. Relax! If you have done your homework you are well-prepared for the interview. Take a deep breath and spend a moment collecting your thoughts if you need to when being asked a question. Ask confused about a particular question you are asked, don’t hesitate to ask for clarification.
After the Interview
Write a quick “Thank You” message to the individual(s) who interviewed you.
Agel PRO: Perhaps the Most Important Nutritional Products Needed Today!
Health conscious people everywhere are starting to have their ears perk up a bit and notice something that’s been missing on the shelves at the nutritional stores for a long time now.
As health minded individuals, one of the toughest things for us to maintain is a diet that’s going to facilitate our needs when it comes to replenishing our bodies with the nutrients that are most important and useful to us. One of the most controversial aspects of being fit and healthy is figuring out how to assist constant growth without burn out, or hitting frustrating plateaus.
Anybody working toward improving their overall strength will tell you that the greatest factor in avoiding these two things is by having the right diet. It’s plain and simple as that. The particular source of food that is most important at these times, and for athletes in general to keep progressing, is protein. Not just protein but a certain quality of protein that will provide our bodies with the amino acids to build our muscles most efficiently.
In a crowded marketplace of products, one is beginning to stand out, and rightly so. That product is Agel PRO, developed by Agel Enterprises specifically anyone who has a need or desire to build muscle.
Agel PRO is a balanced protein gel, specifically formulated from the highest quality of whey protein isolate. This gives the athlete the ability to easily provide him or herself with a quick and simple mini-meal if you will, that comes in a unique gelceutical that Agel has revolutionized within the world of nutritional supplements. This gel formula changes the way that people take and absorb nutrients because of its ability to suspend the beneficial ingredients, which in turn allows for greater and faster absorption into the body.
With pills – the conventional and most often used way of taking nutrients – it’s been shown that you lose over half of the nutrients before your body is able to digest and absorb them. With Agel’s gelceuticals, the nutrients are nearly immediately and fully available and absorbed.
Perhaps the best part for athletes however is the ease of use. Let’s face it; it’s difficult enough to be able to squeeze in a workout – much less the 5 or 6 small meals that’s most ideal to eat throughout the day. With the single serving gel packs, it’s like having a ready made meal that you can conveniently squeeze into your mouth and take on the run anytime you wish.
This design not only saves massive amounts of time, but it also is a great source of protein for your bodies needed muscle growth. Just as well, Agel PRO provides a tremendous source of leucine, which is an essential amino acid (protein) that helps build lean muscle mass while at the same time… promotes fat loss.
Bottom-line, Agel PRO Gelceuticals are perfect for the person who wants an excellent way to get their needed amounts of protein for gaining muscle mass, or just the average busy person who wants to replace a meal now and then on the go… without having to digest unneeded carbs, sugars, and chemicals that do nothing but harm to our bodies.
WHY IS IT IMPORTANT TO IMPROVE YOUR SELF?
Sometimes, when all our doubts, fears and insecurities wrap ourselves up, we always come up with the idea of “I wish I was somebody else.” More often than not, we think and believe that someone or rather, most people are better than us.- when in reality, the fact is, most people are more scared than us.
You spot a totally eye-catching girl sitting by herself at a party, casually sipping on a glass of Asti Spumanti. You think to yourself, “she looks so perfectly calm and confident.” But if you could read thru her transparent mind, you would see a bunch of clouds of thoughts and you might just be amazed that she’s thinking “are people talking about why I am seated here alone?... Why don’t guys find me attractive? …I don’t like my ankles, they look too skinny… I wish I was as intelligent as my best friend.”
We look at a young business entrepreneur and say “Wooh… what else could he ask for?” He stares at himself at the mirror and murmur to himself, “I hate my big eyes… I wonder why my friends won’t talk to me… I hope mom and dad would still work things out.”
Isn’t it funny? We look at other people, envy them for looking so outrageously perfect and wish we could trade places with them, while they look at us and thinks of the same thing. We are insecure of other people who themselves are insecure of us. We suffer from low self-esteem, lack of self-confidence and lose hope in self improvement because we are enveloped in quiet desperation.
Sometimes, you notice that you have an irritating habit like biting off your finger nails, having a foul mouth, and you – of all people, is the last to know.
I have a friend who never gets tired of talking. And in most conversations, she is the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid the circles whenever she’s around, and she doesn’t notices how badly she became socially handicapped – gradually affecting the people in her environment.
One key to self improvement is to LISTEN and TALK to a trusted friend. Find someone who you find comfort in opening up with even the most gentle topics you want to discuss. Ask questions like “do you think I am ill-mannered?”, “Do I always sound so argumentative?”, “Do I talk too loud?”, “Does my breath smell?”, “Do I ever bore you when were together?”. In this way, the other person will obviously know that you are interested in the process of self improvement. Lend her your ears for comments and criticisms and don’t give her answers like “Don’t exaggerate! That’s just the way I am!” Open up your mind and heart as well. And in return, you may want to help your friend with constructive criticism that will also help her improve her self.
One of Whitney Houston’s songs says “Learning to love yourself is the greatest love of all.” True enough. In order to love others, you must love yourself too. Remember, you cannot give what you do not have.
Before telling other people some ways on how to improve themselves, let them see that you yourself is a representation and a product of self improvement. Self improvement makes us better people, we then inspire other people, and then the rest of the world will follow.
Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we’ve got 10 more reasons to envy them.
We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. But life need not to be perfect for people to be happy about themselves.Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It’s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel contented and happy.
The Most Important Aspects of Blog Marketing
Blog marketing is a combination of many things all put together to make one great blog that is successful and that has many readers. However, if you think that you have done everything possible, chances are that you have not. Or that you should do more. When you are working on marketing a blog, you never get to a stopping point. There is always something that you can do to continue to grow and make your blog well known. What are these things you ask? Keep reading to find out.
Blog marketing will keep you very busy. If you have more than one blog going that you want the highest and the best rankings for, you may have to hire some help. However make sure that you have good content. If you do not have good content, there is no reason for your readers to come back to your blog after their first visit. Keep writing good content as well. If it starts to go down hill, you may find that your reader status does as well and that could hurt you in the long run. Good content is key.
Something else that many blog owners do not realize when they are marketing their blog is that it needs to be updated. Post content in your blog regularly for the best results. Maybe once a day is good for you? Perhaps you are more comfortable with one post a week? Whichever it is, be consistent with it and know that it will pay off to continue posting as you should.
Just having a blog about anything, or random subjects is not always a great idea. You have to have a niche market in order to market your blog successfully. For example, lets say one day you made a blog post on the current news, and the next day it was on your current marital situation. You will not be able to keep a blog audience posting off the wall things time after time. Find your area of expertise and run with it. You can be an expert on that market in your blogging community. Readers will go to your blog daily to find out what it is that the expert is going to say next. It really does work this way.
Make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional.
Do you know SEO? SEO stands for Search Engine Optimization. If you are not familiar with SEO, you need to get that way and fast. Using SEO will help you to market your blog to the fullest extent possible. Optimizing your blog posts as well as the HTML will get you results that you will love. Studying everything that you can find on SEO will help you immensely. You will find that there is so much more to bog marketing than just making a post on your blog everyday.
If you don’t all ready, be sure that your blog has the RSS feeds. Having these feeds will allow others to be able to link to you blog. Having many links a huge part of blog marketing that you want to take advantage of as well. When someone uses the RSS feeds from your blog, they are able to get the posts that you make, and will give you a link back from their blog, or website, whichever they posted it on.
One Important Reason Why you should Consider Choosing the Sex of your Baby
Summary:
Even if you think a baby is God's gift and you should accept what you get, this is one reason why you should try to influence the gender of your baby. You cannot ignore this.
Keywords:
choose sex of baby,choose gender,select gender,gender selection,boy or girl
Article Body:
All of us have at some point in our lives wished that we could decide with some certainty that we would have the boy or girl of our choice. Gender selection of offspring has been a quest of mankind for ages, not just from the time of the Greeks and the Romans.
Western countries are believed to have spent over a billion dollars in research of this kind. Old wives’ tales and folklore have thrived on our desire to have the baby of our choice. The ancient Chinese are reported to have devised a system that was some 65 percent accurate.
But first, why would anyone want to choose the gender of one’s baby?
Any baby, boy or girl, is a gift of nature, and should be welcome as such?
Over the years, different reasons have been given for preferring a baby of a particular gender.
The most important reason, and the one which I strongly support, for trying to influence the gender of your baby at the time of conception, is medical. Many disabilities are now known to be transmitted across generations through genes. Many of these disabilities are gender specific. For example, a woman herself may not suffer from a gene-linked illness, but she will convey the disease-causing gene to her male children who will then be affected by the disease.
There are about 350-plus X-linked disorders (diseases that only male children inherit), some of them fatal, such as hemophilia, muscular dystrophy and X-linked hydrocephalus, and gender selection is almost a compulsion for such families. If the woman is a known carrier of an X-linked disorder, sex selection is the one way to try and prevent passing on the disease to a male child.
Some may accuse these couples of playing God. But couples attempting gender selection usually have practical reasons for doing so. Quality of life becomes an issue for both parents and child. For instance, will the child be so handicapped that he is in perpetual discomfort? What will happen to this child if the parents are no longer able to care for him? Can the parents' marriage weather the stress of raising a boy who will need constant nursing and who will never live a normal life?
The same argument of “playing God” can be used against contraceptives and abortion?
One must make the choices in life that one believes are necessary. Sometimes gender selection, attempting to improve the odds in favour of conceiving a boy or girl as desired, is a choice one must make.