HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS

Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week.You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts.

Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper

once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make.

Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom.

What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store,pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title.

Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet,from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs.

once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start.

The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication- We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited.

Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet.

Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address.

Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.

These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers.

Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed.

Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first

received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550.

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The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list.

The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists.

An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10...

You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all.

Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly.

Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising.

Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers.

However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part.

As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account?

It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan.

So,that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you...

MAIL ORDER RICHES

Mail order selling appeals to almost everybody with a desire to

get rich. Generally, it doesn't require complicated equipment, a

lot of start-up capital, or an expensive office. Mail order is a

kind of business that can be run by anyone from the comfort of

his or her own home.

About all that's required for success in mail order is selling is

an understanding of what you're doing--it's not a game or kind of

thing you want to just give a quick try...It's a way of doing

business, a requires a good understanding of what people buy, why

they buy, and an operational plan that will lead you to success.

In order to make it big in mail order, you must understand that

it's a selling business. Thus, you've got to decide on what you

want to sell--who your buyers will be--and know why they buy, and

then, program your selling efforts in such a way that these

people will buy from you.

The best, and the easiest selling product or service--because it

has the greatest appeal to the most number of people--is

information that gives people knowledge or instructions that will

enable them to get rich. The bottom line is simply that everyone

in the world wants to know how they can get rich--without putting

forth too much of an investment in either money, time or effort.

So, the first thing that you should do is some marketing

research: Look in all the publications running mail order

advertisements and opportunities--get a good understanding of

what they are doing--how they are doing it--and then formulate a

business plan of your own that will allow you to duplicate what

they're doing.

With get rich information or instructions--and knowing that to

make the really big money you have to be the author or a prime

distributor--there are two ways to go. You can become the author

with all the involved headaches and demands upon your time, or

you can buy the reproduction rights and re-sale or distribute

them as your own.

As the author, you'll have to do the research, the writing, the

printing, advertising, and order fulfillment.

As a prime source distributor, you can pay a one-time fee for the

reproduction rights--then spend your time and money on selling

efforts. You still have to handle the printing, the advertising,

and order fulfillment--but you have the advantage of "choosing

and picking" only what you feel will make money for you. With

most writers, only about 10% of what they spend hours, weeks,

even months researching and writing, ever sells for them. Writers

are just not geared to the profitable marketing of their

materials.

Your initial marketing research should give you a good idea of

what is selling--what the people are buying--and which titles of

any particular author you want to promote and sell for your own

profits.

The next thing is to look through all the publications you can

find that carry mail order ads--those that run issue after issue

(but not those run as fillers by the publisher) are usually the

ones that are not making money for the people selling them(or you

can bet they wouldn't still be running them).

Decide which kind of program you want to run, and how you want to

make money...The best ad to run is one that offers a free report

relative to a money making plan. Your ad might read: FREE REPORT!

Insider's Secrets to Your Own Million Dollar Multi-Level Empire.

Send SASE to (your name and address).

In reply to each of the responses you get to this ad, you send

them a one page report that briefly explains your multi-level

secrets, with an invitation at the bottom for those really

interested in multi-level marketing, to send in another $15 or

$20 for your complete multi-level marketing "how-to" manual. You

can then fill up their SASE with other offers, such as the

availability of mailing lists for rent, a multi-level program of

your own, and a listing of other business success reports you're

offering.

At the same time, you compile the names and addresses of all the

people sending for either your free report or their own

materials, and you have the beginning of a mailing list of your

own that you can rent out over and over again at huge profits to

yourself.

Clip the stamps off the envelopes as you receive them, and save

them in an old shoe box. When you have a box full, you can sell

them to any number of stamp collectors, and pocket an easy $10 or

$15...

Save all the envelopes with return addresses, and when you've

accumulated a thousand or two of these, you can send them in to

list compilers and pocket another $50 to $100...

The other way of advertising is the offering of your report or

book for sale from the ad. Such an ad would read about like this:

Insider's Secrets to Your Own Million Dollar Multi-Level Empire.

Dynamic new reports shows the easy way. Send $3 to (your name and

address).

It's very difficult to sell anything directly from a classified

ad because there just isn't space enough in which to do a

complete job of selling. Thus, if you try to sell from a

classified ad, be sure to keep your selling price under $5...

A $3 item should pull well with a classified ad--A $5 item will

take at least a one inch display ad--a $20 item will take a well

written sales letter.

When you're just getting started in mail order selling, stick to

small classified ads--test the pulling power of your ad, and your

product, as well as the publication your ad runs in...

Analyze and practice rewriting some of the ads other people are

running--experiment, and run a few ads in only one or two

publications--and then build upon your success. In other words,

if your first ad costs you $30, and you take in $90--take that

$90 and run the same ad again, not only in the same publication,

but in a couple of other publications as well. Use your profits

to expand the exposure of your offer--let as many people as

possible see it.

It's important to note that you cannot expect to "live off" the

income from your beginning efforts. You have to have "other"

money to pay your lights, water, and gas bills.

Mail order success is built upon the wise investment of your

advertising dollars. Take $100 and run a classified ad for your

reports in one of the big national publications. Figuring that

from that first $100, you can take in $300, run the same ad again

in that publication, and at the same time in two other

publications. Thus, your real profits should triple--and if you

keep on reinvesting your profits in additional advertising

exposure--conceivably within six months or less you should be

hauling in several thousand dollars per month in profits.

For complete reproduction and re-sale/distribution rights on this

report, as well as a list of other reports that will make money

for you, just drop a line to the mail order dealer from whom you

bought this one.