As a business grows, sometimes business owners tend to forget the most important part of their business – the customers. The danger with this is that the business can become just another faceless unit that customers deal with. Remember that acquiring customers is difficult especially if people just buy from you once. This is why people who are already old in the business industry will tell you that it is better to spend money on advertisements to keep old customers than keep on beating around the bush to gain new customers.
To really keep your customers, you need to spend a day or two every month to make courtesy calls and thank your existing customers. If you really don’t have any real business to do with your customers a simple hello will be nice. Your customers will be pleased that you took the time just to check in.
Thanking your customers is often a neglected gesture yet a very powerful sales tool. There are several instances where in a simple thank you to your customers will be very much appreciated.
First, when they make a purchase a simple thank you will be well appreciated. When was the last time a store clerk thanked you for buying from their store? Do you remember the last time a retailer thanked you for shopping at their store? This simple thank you could mean a lot of things for the customers.
Second, when they contact you regarding a service issue. Some companies think - why would they thank a customer for complaining? What they don’t realize is that when people express their concern they are giving you an opportunity to improve your business.
Third, when they refer you to other potential customers. Some businesses generate customers through referrals. If for instance you always neglect to thank the person who has been referring you to others, they might stop sending potential clients to you. And this could be a big loss for your business.
Fourth, loyal customers also deserve a thank you. It is critical to thank long term clients. But some take these individuals for granted. Keep in mind that they like anyone else, also wants to feel appreciated. Thus, sending a regular thank you card or note will be enough.
There are countless ways to say thank you. You can send an email, write a note or card or even thank them in person. An inexpensive card with handwritten comments can help you stand out from your competition. Remember that globalization and the internet means your customers can choose from thousands to stores at the touch of a button. Thus, staying ahead of the competition is important. Yes, creating thank you cards can take some time but the payoff is usually worth it.
A Simple Thank You is Money for You
A Sample Interview Thank You Letter
A sample thank you letter that you use after an interview, as a guideline or template, will save you a lot of time when preparing this type of correspondence. Since you’ll prepare it before the job interview when you are not nervous and have a clear head, the letter will really increase your chances of making or reinforcing a good impression.
Trying using this for your own uses.
Date
Name
Company
Address
City
State
Zip
Dear Name,
I enjoyed the chance to visit with you in your office today concerning career opportunities with ABC Company. After discussing the future of the company I am convinced that I can make a positive contribution, and believe our association could be mutually beneficial.
I was especially impressed with the information you provided concerning expansion into other markets and a need for an invigorated marketing effort. With my background in advertising and insurance sales and experience as a carnival promoter, I believe I have a lot to offer.
ABC Company has an outstanding reputation in the field and is the type of organization I wish to associate myself with. I pride myself on being an outstanding salesman and promotional specialist, and look forward to a chance to make a positive contribution during this period of growth.
If I can provide any more information that would be of assistance to you, please don’t hesitate to call me at the phone number listed above, or email me if that is more convenient. I look forward to hearing from you in the near future.
Again, thank you for your time.
Sincerely,
John J. Doe.
Using this sample letter will save you time and lead to more second interviews and more job offers. However, if your field is not sales or marketing it may not be perfectly suited to your needs. It should be easy to analyze the thank you letter and see which sentences and paragraphs can be changed to make it fit your needs and your profession. With modern word processing software you can customize one version, and then copy the file and make another letter geared towards a different type of job completely. For instance, if there are three or four types of jobs you would consider then creating a thank you letter for each is probably a good idea. The same of course is true with your cover letter and resume. Different versions for different types of jobs, emphasizing different aspects of your skills and experience will make you more versatile. If, however, you are determined to pursue only one type of job, then you obviously need only one sample letter, one type of cover letter and one type of resume. This is a personal choice and you are the only person who knows exactly what job would be best suited for you and if there is more than one type you’d consider.