1. Differentiate or Die! You Must Stand Out From the Pack. Don’t become another “me too” option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play in.
2. You Are in Two Businesses... The Business of DELIVERING Your Products and Services AND The Business of MARKETING Them. You're better off being a GREAT marketer and have adequate ability at what your business delivers than have great ability at what your business delivers and be an average marketer.
3. Know Thy Target Audience! Who exactly is your ideal customer? What do they look like? Where do they hang out? What is their decision making process? Keep drilling down until you are crystal clear and can visualize them in your head. Then focus your marketing efforts directly at them.
4. The Internet is Simply Another Medium to Reach Your Target Audience – Don’t Be Intimidated by it! You do not need to be a computer expert to market your business online. Nor do you need to go it alone. Help is all around us, we just have to ask for it.
5. Consistency Is Key! This is where the old cliché “Out of sight out of mind” really holds true. You must have consistency in the look, feel and frequency of delivery of your marketing efforts. This builds a level of comfort between you and your prospects and helps you maintain “top of mind” presence with them.
6. Apply the Rule of Five to Your Marketing Efforts Every Day. Commit to doing at least 5 things per day to market your business and see your business soar!
7. Have a Plan! Know the 5 W’s – Who, What, When Where, and Why of every marketing initiative you take. Add to that a financial forecast for your marketing efforts and you are golden!
8. Diversify Your Efforts! Don’t put all your marketing eggs in one basket. Have multiple marketing tactics going at all times so that you always have a bread-winning marketing tactic.
9. Tap Into Viral Marketing! Get others promoting and selling for you.
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9 Marketing Credos for a Thriving Business
A Thriving Business - Heavy Transport
Heavy transport refers to moving heavy material from place to another. Material movers are the people who perform such transportation. These heavy transport workers need special training if they are to work with chemicals, toxic material or specialized machinery. Physical training is required where extreme physical exertion is required. Heavy transport workers require a good sense of balance. They must possess the ability to read, understand and judge. Possessing basic arithmetic skills is also an integral part of this business. Many employers allow experienced workers to qualify as a trainee or a supervisor.
Category of Heavy Transport Workers
Workers in the heavy transport industry may be categorized into two groups: the laborers and the operators. The laborers work manually while the operators handle machinery and other equipments. These are the industrial truck and tractor operators, crane and tower operators; dredge operators, underground mining loading machine operators, pump operators and many others.
According to their designation, these workers perform their duties. Like the truck, tank and ship loaders work for loading and unloading material at the dock. The shuttle car operators are responsible for the running of electric or diesel cars in the underground mines. Machine feeders are responsible for oiling and maintaining machinery. Wellhead pump operators take care of smooth flow of gas or oil from power pumps and auxiliary equipment. Similarly, all types of workers strive to do their particular assigned jobs. They are, thus known according to the work they perform.
Heavy Transport: Nature of Work
Heavy transport work is repetitive in nature. It may seem monotonous to workers. Therefore, shifting the duty time seems an appropriate option. Workers generally put in eight hours shifts and some times even longer. Many factories have round-the-clock shifts. Workers are hence required to do night shifts as well. The working conditions of heavy transport workers are at par with any other profession, when it comes to the hours put in.
Heavy transport is a thriving business. It provides employment to large number of people. It is on this business that a large number of big enterprises and factories depend.