While reading some very informative material recently, I found myself inspired by a concept that enables a person to soar to higher heights. The concept of adding value to everything you do, when applied to specific areas of a person's life, can bring that person to be highly sought after by those receiving the added value. The material I was reading focused on business and what this concept will do for the success of a business. Another way of looking at this concept is in the idea of doing more than is expected, or doing more than that which you are compensated to do. When doing this a person will be "weighed" against others who do not. In comparison, the person who adds value to all he/she does will be sought after to the degree that there will be keen competition for his/her service. As a person becomes more and more recognized for doing more than he/she is compensated to do, he/she will begin receiving more and more compensation for their services.
There is an additional benefit that comes to the person who exercises this concept in his/her business; the development of that person's strength. In nature, do you suppose the strongest trees are those that are protected from the storms and hidden from the sun? This isn't the case. The one that stands out in the open and bears all of the winds and rain and is shone upon by the blistering sun is the tree that develops the strength to withstand the most violent weather. This also is the case for the person who goes beyond expectation to deliver added value in everything he/she does. This is the person that becomes strong enough to succeed despite the adversities that one is sure to come up against in his/her business. The fact that most people are delivering as little as they can get by with, serves as a great advantage to you when you deliver added value. One who delivers as little as he/she can, may rest assured he/she will receive the same.
I hope this information will add value to all of your experiences.
Joe Clinton.
Add Value to All You Do
Add Value to your Business with Computer Courseware
Training employees and educating consumers to be able to use particular computer software is a tough job. It takes time and skill to write training manuals and design illustrations to go along with them. That's why many business owners are choosing computer courseware instead of creating training manuals of their own. Computer courseware is pre-designed and customizable so you can arrange the lessons and customize them to fit your training needs. It saves time and money, and can be done easily in-house once you have a copy of the training materials.
What is Computer Courseware?
Computer courseware is software and/or training materials used for educational purposes. Educational institutions may use courseware to teach students how to operate a particular computer software program. Companies may use it to educate employees on using a new software program that has been installed for business operations. Also, companies that sell computers, software, or other related products and services might offer computer courseware to their customers as a free "how-to" guide.
The training courseware can be used for almost any type of computer software. There are Macintosh manuals, Microsoft courseware, Adobe Photoshop courseware, Excel courseware, and many others.
Tips for Maximizing your Computer Courseware Benefits
To get the most benefit out of your computer courseware, use it in creative ways. For example, package it nicely and offer it as a free bonus with a purchase to your clients. If you sell Microsoft Word software, then advertise up-front that each customer will receive a free beginner's course on how to use Microsoft Word. Then, include your Microsoft courseware with each purchase. If shipping products, package it neatly with the product. If selling in-store, make sure your employees know to give the bonus courseware with each purchase.
If you sell Macintosh computers, provide free Macintosh manuals with the computer. Those customers who are brand new to Macintosh computers will appreciate this tremendously!
Package your Computer Courseware for Long-Term Use
When you print the courseware manual, put the pages in a nice binder with your company logo, store location, phone number, and website address. Also include a "welcome" letter explaining briefly what the customer will learn in the course. Customers are more likely to keep the manual if it is packaged this way. If you hand them a lot of papers that have been stapled or bound together, these are likely to end up in the trash!
Another idea is to include a sales presentation at the beginning or conclusion of the courseware manual to try and up-sale customers on a new product or service. You're already providing something free that's of value, so why not make an offer while the customer is reading your materials?
If you operate an online business with an e-zine or newsletter, offer free computer courseware with every subscription. It may seem like a lot to give someone who's signing up for a free newsletter, but the rewards can be great. The long-term value of a newsletter subscriber base can be monumental!
As you can see, computer courseware can add great value to your products and services, and it's usually very easy and affordable to get started. All you have to do is order rights to the courseware, print your training manuals, and package them for distribution. Then, let the computer courseware materials do the rest!
Bonuses: How To Raise the Value of Your Products
Whether you create and sell your own products, buy reselling rights or rebrand other people's products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the customer think that NOT to purchase would be a very unwise decision.
The challenge is that almost every marketer is using bonuses, so customers are wearying of the hype. What you need to do is offer them bonuses that do add genuine value to your product, and off them at the right place and time, and in the right way.
Some examples of good bonuses are:
*your product is an ebook about how to buy a used car, and your bonus is a report on how to check to see if a vehicle has sustained damage.
*your product is software designed to simplify obtaining reciprocal links, and your bonus is a report about how to create search engine optimized website title, description and keywords.
A bonus with genuine value:
*can be put to use immediately and is directly related to your product.
*provides motivation that is a match for the motivation to sign up for the newsletter or buy your product, and serves to add to that motivation, not detract from it.
*can allow you to put a price on a product that others give away for free.
The right placement of a bonus is:
*immediately before your prospect makes the last click to complete a sale. This will eliminate any last minute hesitation and will reinforce what you are asking for your product.
A bonus works well if you will only be selling your product for a limited time:
*If you can tell people that if they order by July 15th 2006 they will get a discount or free bonuses, there will be a sense of urgency compelling the customer to buy now rather than risking missing the bonus.
Here are examples of appropriate free bonuses:
1. Physical Product
If you are selling a physical product, it's easy to slip in a free sample or free gift. Anything with your logo, url and/or contact info reminds your customer to return to your website. Pens, mousepads, coffee cups, and refrigerator magnets all get used frequently.
2. Special Report
Information in a condensed form that relates to what you're offering and would be very helpful for the customer makes a great bonus. If your product is information explaining how to do something, your bonus can be a detailed description of some aspect of that. A great bonus to add to Opt In Master Course would be a report outlining how to get the most out of your favorite traffic exchanges or safelists; or, how to write a good email advertisement.
Titles that are exciting and include numbers, such as "10 Killer Steps to Writing Email Ads that Sell", are proven to be highly successful. An easy way to write your report is to write it in Microsoft Word, format it so it looks professional (using white space, highlights, and bulleted lists, for example), and then use Adobe Acrobat to save it as a PDF file for easy downloading. Be sure to promote your business, website, and relevant affiliate programs in there too - remember it may get passed around. If you would like to make your report available for rebranding, then use pdf995 instead of Adobe Acrobat. Rebranding rights encourage other marketers to pass it around. You can offer your report for free, and sell rebranding rights.
3. Resource List
Compile a list of your personally recommended resources, websites, books, and vendors that will help your list grow their lists and run a successful business. You can set this up as a PDF file as well, or create a password-protected area of your website that your list can access.
4. Checklist
Are there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? A checklist of a daily traffic exchange surfing schedule, or weekly website promotion activities, would help your list members run their businesses more efficiently. A common question I receive is, do you really use ALL the resources in OMC? Your answer to that could be your checklist of what you use.
5. Collection of Articles
My favorite way to advertise my site and add valuable content is to write articles and post them to article directories and on my website. Your list of article directories, or a collection of your best 10 articles, would make a valuable bonus ebook.
6. Workbook
Since OMC includes marketing principles, strategies and tactics, put together a separate guide to help your list members do assignments, stay on track, and document their progress. A workbook is something people recognize and appreciate because it infers step by step guidance, with measurable results. This would be a step up from a checklist.
7. A Coaching Session With You
A consultation is a great bonus to offer, for several reasons. First, it helps you get to know your list members and their questions will
help you decide on the direction your website should take. Second, it's a great opportunity to add backend sales to your free products. For example, if they appreciated the coaching you provided, they may be interested in buying an ebook that expands on this info.
Digital or Physical?
If you're offering printed material as a bonus, don't go nuts spending a ton of money making it look great. "Good" is okay! A simple printed-on-demand report from Cafe Press fits any budget and is fine. First you sign up for a Basic Shop for free. On the " My CafePress" page, click on the "products" link under Shop Management. Next, click on the "add products" button at the top of the page. This will direct you to the product list where you can select the products available for you to choose from. The book is the last product in the list. The system will then walk you through each step of creating your book.
What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help
increase your response and make you look more professional.
Give Your Wallet a Bonus This Month
So get some bonuses together, make note of your sales so far, and then add some bonuses and watch how your sales rise.