As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation.
"Our goal here is to support elite high school athletes by giving back to the same markets that support our sales," said Anthony Miller, chief executive officer of Fire Mountain Beverage. "This event helps to accomplish one of our objectives by promoting healthy living through education."
Since the passage of the Pupil Nutrition, Health and Achievement Act of 2001, California schools have banned the sale of sugared, carbonated beverages and are moving toward juices, certain sports drinks, diet sodas and bottled water. And recently, major beverage distributors have followed suit, agreeing to stop selling sugary drinks to the nation's public schools.
Fire Mountain's Five O2 oxygenated bottled water is enriched with vitamins A and C, niacin, potassium and calcium, making it a more nutritious alternative to beverages containing sugar, caffeine, sodium and carbohydrates. Five O2 also comes in fruit flavors that are appealing to consumers of any age. By sponsoring the games, the company hopes to show teen athletes that they have healthier options with which to quench their thirst.
The L.A. Watts Summer Games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to foster understanding and camaraderie among the area's high school students. The games now include competitions for both boys and girls in soccer, track and field, volleyball, tennis, cheerleading, music, art and poetry and more. Nearly 200,000 young people have participated in the games to date.
To promote the achievements of high school students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the community through volunteerism.
Beverage Company Sponsors Teen Games
Skateboarding Games
Skateboarding has become so popular to the young at heart since its birth in the 1950s. It has conquered all of the country’s streets and parks. Its popularity doesn’t stop there, it is currently making a buzz in the gaming industry as several skateboarding games make their way to the hearts of millions.
Skateboarding, as we all know, is not for everyone. It requires some level of physical capability to be able to engage in the said activity. The good thing about having all of these skateboarding games is that everyone can enjoy in the wonderful world of skateboarding.
Skateboarding Card Games
When we talk about skateboarding games, these are not limited to virtual games such as those which are offered by gaming consoles. A popular game today amongst skateboarding enthusiasts is “Stoked” which is basically a game of trading cards. Just like any other trading card game, it has a story behind it. The story has a futuristic plot. The area that we know now as South California is referred to in the story as “Sociala” which is a peaceful and quite place. But as we all know, in all societies, there are taboos and deviants. The skateboarders, as represented by the players themselves are these deviants. As you play the game, you acquire new skills and learn new tricks.
It’s really quite and addictive game. But perhaps the best aspect of this game is the visual artwork that was done with the card. The awesome drawings and portrayals make the purchase of several decks of this card game all worth it.
Skateboarding Video Games
Video games have gone to conquer the world. The United States markets are the largest video game markets in the world. It is a multi-billion dollar industry that is also being invaded by skateboarding.
One of the most popular skaters is Tony Hawk, and coincidentally, he has become a household name for video games. Multiple skateboarding games has been released under his name because of his popularity. A company named Activision released the first Tony Hawk-based video game back in 1999. After its successful release, around less than ten Hawk-based games were released.
Online Skateboarding Games
The Internet has become a main portal by which people can have access to information and of course, fun. On-line skateboarding games have gained much popularity because their simplicity makes them so addicting. These are usually flash games which are intended for people who would like to take a break from their tasks, but they end up playing these things the whole afternoon. G-Max’s skateboarding game is one of the most popular today. It features cute graphics and simple game play, however, one can do dozens and dozens of cool tricks with his skateboarder character.
Skateboarding need not be on the streets, it has found ways to be on different platforms such as in card decks and video games. It has also stormed the primary information that is the Internet.
Skateboarding is a widely accepted and appreciated form of sport, recreation and transportation all over the world. It has captured the hearts of everyone, even the non-skateboarders. No matter what form it takes, the game of skateboarding is here to stay. As long as there are skateboarders on the streets, there will be other forms of the game that will be developed.