How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.
Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
1. Which Publications Produce Profits?
When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.
Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.
If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.
In mail order, you can key each ad so that you can measure the resulting sales from each publication.
For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.
Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.
2. Which Ads Produce Profits?
Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.
If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.
Change only one element in an ad at a time.
For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.
On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.
So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.
Ad Tracking Increases Your Profits
Tracking Autoresponder Responses
As an Internet marketer, it is vitally important to
know how well your advertising campaigns are doing.
Advertising campaigns cost a lot of time and money,
and campaigns that are not doing well need to either
be changed or scraped. When using autoresponders
for purposes of Internet marketing, you will be able to
tell how well your autoresponder messages are doing
by using response tracking.
Autoresponder response tracking is usually easily
set up with the higher quality paid autoresponder
services. Using the tracking set up tool, you simply
enter the web site address that you want your
readers to visit, and the software generates a brand
new URL. This URL is used track the number of
clicks that you have from the autoresponder message
to the website that you are promoting.
When a person clicks on that special URL, the click
is captured, and they are automatically redirected to
the website that you intended them to arrive at. The
visitor does not know that they have been redirected
in most cases. You can monitor the results
through the control panel of your autoresponder
service account. The control panel will tell you how
many messages were delivered, and how many
clicks were received. Most quality autoresponders
will even include a feature that allows you to track
how many of the emails were opened. This is a
great marketing research tool for mass email marketing.
Not all autoresponder services offer tracking abilities
such as this. If tracking is important to you, you
need to make sure that this is one of the features of
the autoresponder service before you sign up. This
feature gives you the ability to know whether the
message you are sending out is effective, or if
changes need to be made. It also allows you to
see if the sales copy on your website is effective, in
a ‘round-about’ way. For instance, if you are getting
thousands of clicks from the autoresponder
message, but very few clicks from the sales page
to the order page, you know that the
autoresponder message is working, but the sales
copy is failing.
If you have never tracked your autoresponder
responses before, you should definitely consider it.
Again, this information allows you to find out what is
working, and what is not working. It will essentially
make your autoresponder marketing much more
effective and profitable. You will most likely be very
surprised at the results of the tracking!