Advantages of Fax Broadcasting

Fax broadcasting has several benefits. And with an increasing amount of providers appearing in the industry coupled with new breakthroughs in the technology used - more and more businesses are using the fax to communicate their marketing message

Some of the major plus points about fax broadcasting are –

Potentially Huge Savings for Your Business
Once a company out-sources fax distribution, it can save lot of revenue as now it doesn’t need to waste money in buying paper or stationary to print or envelopes to address, or boxes to carry to the post office (the bare minimum pre-requisites for traditional mails).

The business can also do away with the labor traditionally needed for a mass mailing.

The business doesn’t need to invest huge sums in buying high quality fax machines; instead they can pass on the work to broadcasters who own such high value machines.

With a severe competition amongst fax broadcasting/blasting vendors, companies can at times get send fax for a fee as low as 20 cents per fax. And perhaps much, much lower if you look around.

Improved Fax Quality
As most of the fax machines are capable of receiving and printing readable faxes at 200 dpi, the quality of the fax transmission is largely determined by the sending machine. The vendors who provide services in this area can easily afford such expensive high resolution machines. Thus your fax blast comes through to the receiver in good quality.

The vendors specializing in broadcasting and blasting can help the businesses to broadcast the documents any time of the day (or night). They can also be scheduled days, weeks, or months in advance.

There are vendors who can personalize the documents for each transmission by merging an unlimited number of fields of data onto each document transmission as they fax it out. Thus your messages can be personalized.


Immediate Sales Increase
Fax broadcasting gets results as the message gets noticed instantly, especially if it is broadcasted at the right time of the day when people are most receptive. Schedules can be maintained to broadcast it at the right moment.

Most of the vendors maintain mailing lists of people who are related to a particular business and seeking information from these fax broadcasters helps you in targeting the right audience.

A List Of The Document Types that can be broadcasted:

- Press releases and newsletters
- Product and pricing Updates
- Trade Shows and Event Reminders
- Special Promotions
- Invitations
- Daily Price Lists and Rate Sheets
- Direct Marketing
- Investor Relations Information
- Communication with customer base
- Offsite Emergency Communication
- Inventory information
- Account status
- Interoffice bulletins
- Delivery forms

Reliable Delivery
One can easily track the delivery of each fax online and can know about the ones that bounced back or weren’t delivered.

A customized confirmation can be sent back to the organization about each fax which was successfully delivered and also the reason why certain faxes were not able to reach their destination.

Vendors normally retry each fax up to 3 times if the recipient number was busy.

The turnaround response is quite less and this saves a lot of valuable effort and time.
Archive logs can be maintained to record every incoming and outgoing fax.


Fax blasting/broadcasting is an excellent method for marketing your business. There are many advantages in terms of cost and time savings. The best part is that it is very easy to try and assess for your business.