It is important to select your "added value" offerings based on the interests of your web site visitors. The closer your offerings are to the needs of your target market, the more successful you will become selling your added value products.

If your website is concerned with self-improvement, self-esteem, dating, relationships, love or marriage, then you could do very well for yourself promoting the e-book, "How To Identify Your Soulmate."

Love relationships are failing in an alarming rate. In order to help as many people find happiness and self improvement. Years of research on love relationships would not be enough to understand these things.

Why do some fail and why some succeed?

No matter the specifics of the situation the reader may be in, "How To Identify Your Soulmate" can assist people in their quest to achieve success in their love relationships.

Products and services, which are relevant to the people who already visit your website and do not conflict or compete with your current offerings, are ideally suited to allow you to deliver added value offerings to your visitors.

These added offerings will help you to build the trust level that your visitors have with you. Not to mention that they will also help you add new layers of profitability to your website.

In the end, you should always strive to prepare your ezine or website to deliver more dollars. Target those people who want to have more than just material things in life. Add self improvement links to what you have already.

These added links and information would be your perfect vehicles to take you where you want to go.