pitfalls and strengths. The key to having a successful

blog as a business owner is keeping your goals clear

and concrete at every step of your blogging adventure. It

can be all to easy to get sidetracked, especially if you

are just learning about the exciting possibilities of

blogging technology, but if you want your blog to

succeed you need to stay focused. Write up a plan for

how often you will update, how you will promote your

blog and retain readers, whether you will feature

photographs or video, and other aspects of your blog,

and then stick to it with the same kind of determination

that you used when you built your company.