information.

Another really good way is by becoming a guest on as many of the

radio and television talk shows or interview type programs as

possible. Actually, this is much easier to bring about than most

people realize. Write a letter to the producer of these programs,

then follow up an in-person visit or telephone call. Your initial

contact should emphasize that your product or service would be of

interest to the listeners or viewers of the program--perhaps even

saving them time and money.

Other ways of getting free or very inexpensive exposure include

the posting of advertising circulars on all free bulletin boards

in your area, especially the coin-operated laundries, grocery

stores, and beauty and barber shops. Don't discount the idea of

handing out circulars to all the shoppers in busy shopping

centers and malls, especially on weekend. You can also enlist the

aid of the middle school students in your area to had out

circulars door-to-door.

Some of the more routine methods include having a promotional ad

relative to your product or service printed on the front or back

of your envelopes at the time you have them printed with your

return address.

Be sure to check all the publications that carry the kind of

advertising you need. Many mail order publications just getting

started offer unusually low rates to first-time advertisers; a

free-of-charge insertion of your ad when you pay for an order to

run three issues or more; or special seasonal ad space at greatly

reduced rates. And there are a number of publications that will

give you Per Inquiry (PI) space--arrangement where all orders

come in to the publication, they take a commission from each

order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "" space. In this

arrangement you send them your ad, and they hold it until they

have unsold space, and then at a price that's always one third or

less the regular price for the space need, insert your ad. Along

these lines, be sure to check in with the suburban neighborhood

newspapers.

If you send out or publish any kind of catalog or ad sheet, get

in touch will all the other publishers and inquire about the

possibilities of exchange advertising. They run your ad in their

publication in exchange for your running an ad for them of

comparable size in yours.

Finally, there's nothing in the world that beats the low cost and

tremendous exposure you get when you advertise a free offer.

Simply run an ad offering a free report of interest to most

people--- a simple one page report with a "tag-line" inviting the

readers to send money for more information, with a full page

advertisement for your book or other product on the backside. Ask

for a self-addressed stamped envelope, and depending on the

appeal for your report and circulation of the publication in

which your ad appears, you could easily be inundated with

responses!

The trick here, of course, is to convert all these responses, or

a large percentage of them, into sales. This is done via the

"tag-line," which issues an invitation to the reader to send for

more information, and the full page ad on the back of the report,

and other offers you include with the complete package you send

back to them. As mentioned at the beginning of this report, it's

just a matter of unleashing your imagination. Do that, and you

have a powerful force working for you that can help you reach