MAIL ORDER RICHES


Mail order selling appeals to almost everybody with a desire to



get rich. Generally, it doesn't require complicated equipment, a



lot of start-up capital, or an expensive office. Mail order is a



kind of business that can be run by anyone from the comfort of



his or her own home.





About all that's required for success in mail order is selling is



an understanding of what you're doing--it's not a game or kind of



thing you want to just give a quick try...It's a way of doing



business, a requires a good understanding of what people buy, why



they buy, and an operational plan that will lead you to success.





In order to make it big in mail order, you must understand that



it's a selling business. Thus, you've got to decide on what you



want to sell--who your buyers will be--and know why they buy, and



then, program your selling efforts in such a way that these



people will buy from you.





The best, and the easiest selling product or service--because it



has the greatest appeal to the most number of people--is



information that gives people knowledge or instructions that will



enable them to get rich. The bottom line is simply that everyone



in the world wants to know how they can get rich--without putting



forth too much of an investment in either money, time or effort.





So, the first thing that you should do is some marketing



research: Look in all the publications running mail order



advertisements and opportunities--get a good understanding of



what they are doing--how they are doing it--and then formulate a



business plan of your own that will allow you to duplicate what



they're doing.





With get rich information or instructions--and knowing that to



make the really big money you have to be the author or a prime



distributor--there are two ways to go. You can become the author



with all the involved headaches and demands upon your time, or



you can buy the reproduction rights and re-sale or distribute



them as your own.





As the author, you'll have to do the research, the writing, the



printing, advertising, and order fulfillment.





As a prime source distributor, you can pay a one-time fee for the



reproduction rights--then spend your time and money on selling



efforts. You still have to handle the printing, the advertising,



and order fulfillment--but you have the advantage of "choosing



and picking" only what you feel will make money for you. With



most writers, only about 10% of what they spend hours, weeks,



even months researching and writing, ever sells for them. Writers



are just not geared to the profitable marketing of their



materials.





Your initial marketing research should give you a good idea of



what is selling--what the people are buying--and which titles of



any particular author you want to promote and sell for your own



profits.





The next thing is to look through all the publications you can



find that carry mail order ads--those that run issue after issue



(but not those run as fillers by the publisher) are usually the



ones that are not making money for the people selling them(or you



can bet they wouldn't still be running them).





Decide which kind of program you want to run, and how you want to



make money...The best ad to run is one that offers a free report



relative to a money making plan. Your ad might read: FREE REPORT!



Insider's Secrets to Your Own Million Dollar Multi-Level Empire.



Send SASE to (your name and address).





In reply to each of the responses you get to this ad, you send



them a one page report that briefly explains your multi-level



secrets, with an invitation at the bottom for those really



interested in multi-level marketing, to send in another $15 or



$20 for your complete multi-level marketing "how-to" manual. You



can then fill up their SASE with other offers, such as the



availability of mailing lists for rent, a multi-level program of



your own, and a listing of other business success reports you're



offering.





At the same time, you compile the names and addresses of all the



people sending for either your free report or their own



materials, and you have the beginning of a mailing list of your



own that you can rent out over and over again at huge profits to



yourself.





Clip the stamps off the envelopes as you receive them, and save



them in an old shoe box. When you have a box full, you can sell



them to any number of stamp collectors, and pocket an easy $10 or



$15...





Save all the envelopes with return addresses, and when you've



accumulated a thousand or two of these, you can send them in to



list compilers and pocket another $50 to $100...





The other way of advertising is the offering of your report or



book for sale from the ad. Such an ad would read about like this:



Insider's Secrets to Your Own Million Dollar Multi-Level Empire.



Dynamic new reports shows the easy way. Send $3 to (your name and



address).





It's very difficult to sell anything directly from a classified



ad because there just isn't space enough in which to do a



complete job of selling. Thus, if you try to sell from a



classified ad, be sure to keep your selling price under $5...





A $3 item should pull well with a classified ad--A $5 item will



take at least a one inch display ad--a $20 item will take a well



written sales letter.





When you're just getting started in mail order selling, stick to



small classified ads--test the pulling power of your ad, and your



product, as well as the publication your ad runs in...





Analyze and practice rewriting some of the ads other people are



running--experiment, and run a few ads in only one or two



publications--and then build upon your success. In other words,



if your first ad costs you $30, and you take in $90--take that



$90 and run the same ad again, not only in the same publication,



but in a couple of other publications as well. Use your profits



to expand the exposure of your offer--let as many people as



possible see it.





It's important to note that you cannot expect to "live off" the



income from your beginning efforts. You have to have "other"



money to pay your lights, water, and gas bills.





Mail order success is built upon the wise investment of your



advertising dollars. Take $100 and run a classified ad for your



reports in one of the big national publications. Figuring that



from that first $100, you can take in $300, run the same ad again



in that publication, and at the same time in two other



publications. Thus, your real profits should triple--and if you



keep on reinvesting your profits in additional advertising



exposure--conceivably within six months or less you should be



hauling in several thousand dollars per month in profits.





For complete reproduction and re-sale/distribution rights on this



report, as well as a list of other reports that will make money



for you, just drop a line to the mail order dealer from whom you



bought this one.



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