Multi-level marketing is based upon the idea of each person

involved selling only to his or her friends, with each of these

people in turn, introducing their friends into the program. It's

definitely an "endless chain" idea that has unlimited

money-making potential.

Theoretically, everybody knows or comes into contact with an

average of 100 different people each week. If only 10 of those

people were to give you $10 per week, you would have an income of

$100 per week. And then, if these people were to duplicate your

efforts, passing back to you, $1 for each new person they

enlisted into the program, and then each person recruited

perpetuated the program, you income would soon be astronomical!

Undoubtedly, you've heard the story of how you can become rich

simply by saving a penny a day, and doubling it each day for 30

days. and then, there are the pyramid or chain letter schemes

that we've all been offered. Multi-level marketing, in principle,

works the same way, with the only difference being in the product

offered for sale.

All of these programs work to some degree--because there are

government restrictions and laws against the perpetuation of

these ideas--most of them make a big splash when they are first

introduced, and then quickly die out. However, the concept of

initiating a program that sells itself via an endless chain will

always be popular because it holds the promise of bringing riches

if only the chain isn't broken.

So, multi-level marketing appeals to everybody because it's an

opportunity for all the participants to get rich with a minimum

investment, and very little time or effort or involvement.

It works because everybody wants to become rich. it's an idea

that anyone--regardless of education, background or basic

financial status--can perpetuate from the privacy of his or her

own home.

The basic fallacy of multi-level marketing is in the number of

people each individual participant can easily enlist into the

program. After you've talked to all your relatives, your

neighbors, co-workers, and friends across town, you're more or

less stymied as to new people to bring into the program.

The bottom line is simply that you cannot recruit everybody you

talk to--in fact, if you enlist 10% of the people you attempt to

interest in the program, you'll be doing very well. You're going

to get some rejections, and these rejections are basically what

turns most people off--deflates their ego, drains their

enthusiasm, and in the end, is the primary reason they drop out.

Regardless of what you sell, you must always have a gaol in

mind--you intend to sell 10 units of a product or recruit 10 new

people into your program between now and the first of the month.

you've got to believe that you can do it--want to do it--and then

get out and beat the bushes until you do it! Once you've achieved

this first gaol, you should take a day off and reward yourself

with a night on the town or the splurging you've always wanted.

But then, after setting a goal for yourself, and then proving

that you can achieve it, you should set a new gaol for yourself--

if you recruited 10 new people into your program last month, then

this month, you're going to bring in 15 new members.

You're going to make the really big money in multi-level

marketing by selling "business start-up kits," and not really

from spending time inspiring or motivating the people you've

already brought into the program. In other words, sell the

program to as many people as possible, and count on the

motivational/money-making opportunities with-in your dealer

start-up kit to cause them to put forth the effort to get out and

try to make some money on their own. In the end, and as the old

saying goes: you can lead a horse to water, but you can't make

him drink it--any time and or energy spend "calling back" on the

people you've already sold, is going to cost you money and limit

your gross income. To be successful in selling--and this is the

secret to multi-level riches--you must present your program to as

many people as possible. Close the sale with your first

presentation, and let the buyer either get with it, or die from

his own lack of initiative.

It's as simple as that--the more people you present your program

to, the more sales you're going to make. Don't worry about the

people who have already bought from you--they either will or they

won't and there's nothing you can do about it.

Obviously, if you spend all your time on the telephone inviting

people over to a Special Opportunity Party at your house, and

then another 3 -hours presenting your program to them, it's going

to take you a long time to present your program to 10,000 people

and make $10,000...

And, your costs to rent a hall--advertise--and present a seminar

progarm--will amount to more than you take in. If you have the

initial promotional abilities, the credit and/or cash, and a

really dynamic program--you can make it big, and quickly, by

staging seminar-type meetings at the rate of 3 to 5 per week.

Still, this is expensive and time consuming-- a lot of work on

your part, and not the easiest, most profitable way to go.

The only logical way to go--to reach as many people as possible

for the least amount of money and effort on your part--is via the

mails. In other words, the marrying of your multi-level marketing

efforts to mail order will be the least expensive and most

profitable for you.

You can spend out 50,000 sales letters and multi-level program

brochures in one month, and theoretically make $50,000 from an

expenditure of $10,000 or less--a return of $5 for every dollar

invested, which isn't bad...

Here's our recommendation:

1) Write a short, one-page report outlining the basic Success

Secrets of muli-level marketing. You can tag-line this report

with an invitation for the readers to send for a complete or more

detailed manual or tape relative to multi-level how-to; a

directory or current listing of money-making multi-level

programs; or even a listing of other reports relative to

money-making home-based businesses you have for sale.

2) Once you have such a report, the next thing for you to do is

advertise. Write an ad such as: FREE REPORT!... Money-making

secrets of multi-level marketers. SASE to Your name, address,

city, state, zip.

3) Place this ad in one of the national publications carrying

lots of mail order advertisements--such as The National Inquirer,

American Business, Money-making Opportunities, Entrepreneur,

Income Opportunities, Speciality Salesman or any one of the

hundreds of other such publications. It is our recommendation

that you contract to run such an ad over three issues. This will

give your ad maximum exposure, and should result in an

overwhelming number of responses for you.

4) In reply to each SASE you receive, first list the name and

address of each respondent, along with the date received and what

you send back to them, on 3 by 5 cards. Arrange these cards in

zip code and alphabetical order, and store them in an old shoe

box. Then, you take your one page report and along with your

multi-level marketing brochure--your program--you stuff the

envelopes and drop them off in your nearest mail box.

If you ad runs in the National Inquirer, you could expect to get

1,000 or more responses each time it runs. So far, your cost is

for the ad--the printing of the one page report--and your

multi-level program brochures. From these 1,000 free reports you

send out you should be able to convert about 300 into new members

into the multi-level program you're promoting.

Thus, for an initial cost of $30 for the ad--$100 for the MLM

brochures--and the time it takes you to stuff the envelopes--300

buyers at $10 each will give you a gross of $3,000... And that's

how you parlay your multi-level program into a fortune, using

mail order selling techniques.

One very important thing to always remember relative to starting

a new business: You cannot take any money coming in from you

business advertising, and use it to pay your "everyday" bills. In

other words, you cannot expect to use this money to live on---you

have to pour it back into your business to perpetuate that flow

of income.

Whenever you advertise, in addition to replies to your offer, you

can expect a "ton of mail" from other people trying to interest

you in what they're selling. Basically, you should go thru all of

this "junk mail' and look over, save the stuff that looks

interesting, is well done, or that you can learn from, and

perhaps "lift" some ideas from for use in your own selling

efforts.

Compile the names of the people and/or companies sending these

offers to you. Just as with those replying to advertised offer,

jot down the date and a short description of the material

received--and then send them a sales letter/brochure about your

multi-level program. In sending out sales letter/brochures to

thee people, you don't have to send them out immediately. You can

list these people in an "incoming offer notebook," and then

include them with your regular direct mail packages you send out.

But for sure, clip the stamps and save the incoming envelopes

along with those from your bona fide replies.

5) So you've spent $150 and made about $3,000 in a period of

about three months. Now you want to perpetuate this income, and

build it to twice that amount coming in every month. What you do

is take the income from that first ad, and increase your

advertising. In other words, use it to buy ad space in as many

other publications as possible.

If you first $150 brought in $3,000 from exposure in just one

publication, $2,000 will bring you $50,000 from exposure in 10

different publications. Continue multiplying your advertising

exposure and it won't be long before you will be "snowed under"

with dollar bills, checks and money orders. remember this though,

you cannot really spend any of that money on yourself until the

business is bringing in several thousand dollars per month on a

regular basis. You have to pour it back into the business in

order to allow your business to reach its full potential.

6) Make up a one-page "Money Tree" circular, similar to ours

which included a reference material within this report. Be sure

that you keep the cost to "find out about your program" to $2 or

less. Then, with a listing of money making reports such as

ours--printed on the back of your "Money Tree" circular--shotgun

this out to as many people as possible.

We've had outstanding success handing them out at local shopping

centers, passing them out door-to-door, and by including them as

"ride-alongs" with our bulk junk mailing program. The important

thing again, is to present your offer to as many different people

as possible--particularly to those people with an itch to get

rich quick...

In addition to circulating you "Money Tree" flyers by hand, you

should rent or buy-on a regular basis--as many different mailing

lists on income opportunity seekers as you can afford, and

shotgun one of your circulars to each of these names. The

publisher of this report (PREMIER) has names and addresses of

customers for $35 per thousand, on peel and stick labels. You can

also find inexpensive mailing list suppliers in just about any

publication that carries mail order advertising.

For sure, you should spend the money to obtain a 3rd class bulk

rate mailing permit, and then use it to send out all your

mailings. Start by sending out 250 pieces per week, and then

gradually increase your volume to the point where you're sending

out 5,000 or more pieces per week, and you'll be in business.

7) So the secrets to getting rich in mail order have to do with

presenting a free offer most people will find hard to pass up.

You make your money from whatever you send out in reply to the

people taking you up on the free offer.

You send them a copy of the free report, plus your multi-level

marketing brochure. You can stop there if you want, but there's

lots more money to be made just from these initial efforts.

Follow-up offers to people who, themselves are out beating the

buses attempting to drum up extra income, is the way the game is

played. So, when you receive all these names nd addresses of

people interested in receiving a report on multi-level marketing,

you compile the names and rent or sell them to other multi-level

operators.

Besides including your "Money Tree" circular, and the mailing

list rental offer, you should also include a one page circular

describing and offering for sale, a listing of your money-making

reports. And then, by soliciting co-op mailings from other mail

order operators, you'll have a "pretty full" envelope of offers

going out.

Finally, the one thing you must always bear in mind is how your

mailing package looks to the person receiving it. Your envelopes

should be professionally printed with your return address--your

sales letters should be written to impress the recipient; no

misspelled words or smudges from erasures or worn out

typewriters; and the eye-appeal of your coupons or offers which

are included; and by all means, the quality of your multi-level

brochure. Although multiple colored printing does tend to pull

better that just black and white, you can do very well starting

with just black and white materials so long a the image you

project is all professional. Photo-copying your offers hoping for

the best, just won't do. The more affluent you appear to be, fro

your envelope to each offer contained within, the better your

chances of making a sale.

So, that's how it's done--you can take these methods of how we've

done it, maybe even improve upon them a bit, and make tons of

money--or you can set everything aside and tell yourself that

you'll get started on it next week. The thing is, the

instructions are valid and the opportunity is here and

now--whatever you do is up to you.