persist...You Can Have It All!

UNLIMITED MONEY MAKING POTENTIAL

The money-making potential of a simple telephone answering

machine is almost unlimited. So how do I use my answering

machine, and what do I sell? Good question! The possibilities are

endless! Many people are making a lot of money selling "How-To"

information in the form of books, reports, manuals, directories.

Topics include: Home Worker Guides, A Government Job Guide,

Making Money As A Free-Lance Writer, Making Money With Your

Pick-Up Truck, Making Money At U.S. Government Auctions, and

more. However, the telephone answering machine ad approach can be

adapted to many, many different products and services: Insurance

or real Estate selling, home mortgage reductions, home

improvements, Seminars of all kinds, Dating Services, and any

kind of restaurant, social events, and 1001 other types of

services.

HOW IT WORKS

A small display ad, or an inexpensive classified ad is placed in

daily or weekly newspapers inviting the reader to call a recorded

message for more free information on your product, service or

event. Using a well-written, benefit-rich script, you, or a

professional speaker, record a 2 or 3 minute message that entices

the caller to do one of the following:

(1) Leave his/her name and address and request that the order be

shipped C.O.D.

(2) Leave his/her name and address to request more "free

information" be sent.

A third method that some have tired concerns credit card

ordering. however, most operators have found that this does not

work very well. people do not like to leave their charge card

number at the end of a recorded message. A fourth method that has

had some success, asks the caller to order direct from the phone

message, by sending a check or money order. Which of the two

primary options works best? There are several advocates of each

method.

Obviously, if you are offering a high-ticket item, or a

specialized service (real estate, insurance, multi-level

marketing, etc...) you would want simply to capture the callers

address and/or phone number for the follow-up.

If you're selling a relatively low-priced item (less than $50),

such as a book, gift item, etc., you can either use the C.O.D or

inquiry method.

To ship C.O.D., or not, is a marketing option that confronts

every marketer who has a reasonably priced item, and who wants to

use a recorded message as a selling tool.

The major advantage of C.O.D. shipping is that the order

instructions are captured on your answering machine, and can be

processed and shipped immediately.

The major disadvantage to the C.O.D. method is that it is likely

that 40% to 55% of all orders shipped will come back to you

because the UPS driver or U.S. Postal Route Carrier (C.O.D.

orders can be shipped either by United Parcel Service or by U.S.

Mail) could not make delivery and get paid. that's not good!

Proponents of C.O.D. shipping claim, even with the huge amount of

undeliverable, that this method is still their favorite. There

are three entrepreneurs, one in Utah, one in California, another

in Arizona, who each are making millions of dollars per year

selling books and reports, via the C.O.D method. it's nice to

keep it simple. you run your ads, you use a hard sell recorded

telephone script. the callers leave their address, and you ship.

Marketers who hate C.O.D. shipping usually can't emotionally

handle all those undeliverable, unpaid for shipments. C.O.D.

shipping does work for some. if you can "psychologically" handle

the big return factor, it may make you the kind of money you have

always dreamed of making.

Her's an important marketing tip: If you do get involved in C.O.D

shipping, send a postcard to the responder one day before you

ship the order. Say something like this:

Thank you for your order for our amazing (fill in the book's

title or the name of the product here), your order is being

processed and will be shipped immediately. Please be sure to have

$_______ (total amount) available to pay the UPS driver when he

calls.

SPECIAL FREE BONUS

In addition to receiving the (fill in product name), we are also

including a very special free bonus with your order. We know

you'll love it!

Thanks again for ordering. We appreciate having you as a

customer.

Signed___________________________________________________________

Name and Address Of Your Company

This technique works just great! One marketer was able to reduce

returns by over 15%, by using this little ploy that added up to

tens of thousands of dollars in one year!

What should your free bonus be? Put on your thinking cap! you can

come up with some inexpensive "widget" or low-cost report, that

relates to what you're selling. If you're going to use the C.O.D.

method---You must do this!

Another option to the C.O.D. method is the two-step inquiry

method. Sure, it's much slower. First you capture the name and

address of the voice responder. Next you rush him or her (it's

wise to mail within 48 hours--or less!) your sales literature. no

huge ego-deflating returns, plus your printed sales literature

can make a much stronger, and longer presentation than a 2 or 3

minute electronic script.

WHY IT WORKS

Why does a simple answering machine work so well. We have

discovered that many people who are usually not "mail responsive"

will pick up a telephone and call a recorded message. this is

particularly true of newspaper readers.

So what must you do to get started in this exciting and highly

profitable business! Well, let me give you the necessary steps

that you must take to put this information into action.

(1) Create/or locate a product or service that is highly in

demand by a large group of people.

(2) Write a classified ad and sales message (almost like a

commercial) to sell the product or service. record the sales

message onto a simple answering machine.

(3) Place your classified ad in a newspaper that offers the

cheapest rates (usually a very small paper or Pennysaver, etc)

and put the phone number that is being used by the answering

machine that has your recorded script on it in the advertisement.

(4) Your customer will see your ad, call your number, listen to

your sales message and order.

A SIMPLE CONCEPT THAT CAN MAKE YOU MILLIONS!