stock market for the very first time. This black



tie event was much like other balls – but



everyone was wearing Reeboks, and the first



Sneaker Ball was born.





The following year, Al Gross decided that this



was the kind of party that people really liked –



but instead of being limited to white Reeboks,



the idea would be for the guests to wear formal



gowns and tuxedos, with decorated tennis



shoes. The party was moved to Aspen, where



people know how to party – and thousands of



people from all over the world fly into Aspen to



attend.





One of the nicest things guests like about the



Sneaker Ball is that it is for a good cause. All



of the proceeds go to Grass Roots, which is a



program designed to help inner-city kids. These



kids are brought to Aspen to experience what



life outside the city is. Many of these kids don’t



even realize that places like Aspen really exist.



Tickets cost $125 per person, which isn’t too



bad considering that the money is for a good



cause.





People from diverse backgrounds attend the



Sneaker Ball each year. Famous people are



there, infamous people, and people who are



neither famous nor infamous attend – and



every one has a fantastic time. The party gets



started at about 9:30pm and ends around



1:30am – followed by many ‘after parties’ in



various locations throughout Aspen.





If you’ve ever wanted to attend one of those



glitzy ‘Hollywood type’ parties, here is your



chance! You will rub elbows with the famous,



show off your custom designed sneakers



along with your formal wear, and dance the



night away – and all for a very good cause.





This is an event that sells out fast. Contact the



Chamber of Commerce in Aspen to find out



when the Sneaker Ball is scheduled, and



purchase your tickets right away. Also check



with the various hotels and lodges to inquire



about package deals and get your



reservations set before everything is sold out!

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