You should give wholesale book selling a try. Recognize the



profit potential and determine if this method fist with your



other programs.





Most of the better Prime Source firms offering distributorships



have a simplified program with includes instructions, profit



tested literature, sales letters, brochures, order forms and



return envelopes to do the selling job for you. the simple



instructions can be followed even by the inexperienced person.



The old timers in Mail Order can use the wholesale book selling



programs to supplement their other projects, in many instances



combining book selling with their other mailing activities with



very little added expense.





The Prime Source will ship your customers orders for literature,



brochures, etc...,under your shipping label. They will also



drop-ship the books and publications direct to your dears, using



your name or label.





Your wholesale cost for publications will vary depending on



whether you have the Prime Source drop-ship direct to your



dealers, or in quantity to your place of business. The amount you



charge your dealers will also vary depending on drop-ship



services or quantity purchases. You, as the wholesaler, should



make an effort to purchase the publications for a minimum of four



time below retail price.





You must ascertain that the Prime Source sufficient inventory



with a number of different titles and that titles may be assorted



in making up quantity when you purchase in volume. Determine if



shipments are made promptly.





The price you have to pay the Prime Source often is the



determining factor in the success of your program. If the book



retails at a price too low, considering the high postage and



mailing costs, no profit can be realized by your dealer,nor by



yourself, unless orders are limited to a minimum number of titles



for each total purchase. Be certain that the program offered by



the Prime Source allows sufficient margin to pay all your costs,



and your dealers, while generating fair profit for you both.





To find the right programs for your operation write to a number



of firms offering book selling wholesale programs.



These can be found in any of the hundreds of Mail Order ad



sheets, magazines and publications available today. (Some call it



"Junk Mail" but if they only new the money-making potential of



the right program,( "Gold Mail would be more appropriate).





Get their literature then order a minimum starting packet of the



programs that interest you and fit in with your Mail Order



business schedule. Make tests to prove the value of each program.



Drop those that do not prove out after a reasonable test.





THE BEST BOOKS TO SELL BY MAIL





First, forget about fiction! These can be purchased at most any



store, on the corner found at the library, or bought through the



large Mail Order book clubs. Scientific, technical and text books



are other categories to stay away from. All others have a good



Mail Order potential. There is a broad market on religious books



especially those dealing with the "End Times", however, most



books in this classification are controlled by the various church



outlets.





Self help and do-it-yourself books are best for newcomers. Sex



books are one of the most profitable fields of selling books by



mail. Repeat orders are high, but so is the penalty if state or



local laws are broken. The Publisher does not advocate selling



this kind of material as one can make a fortune without resorting



to what is or could be considered immoral.





Mystic and metaphysical books are more or less specialized field



ad generally the demand is not large. Health and recreation books



have a steady market, but they are mostly tied up by firms in the



catalog business.





Choose the type of books that interest you most. You can better



enjoy and promote things you like. Keep card records for each of



your customers. Above all guarantee satisfaction and back it up



with prompt and courteous refund policies





THE MOST IMPORTANT ITEM IN YOUR BOOK SELLING MAIL PACKET





Test indicate the most important component of your mail packet



when selling books is the order form. Many Mail Order dealers are



not aware that most people in opening "junk mail" will merely



skim over the contents of the package, put everything else aside



and study the order form to try to determine if the offer is



appealing.





This being the case, it is of utmost importance that the order



form be attractive, with the right wording to make it extra



appealing. You should make up the order form first ad build the



rest of your mailing packet around it.





The order form must clearly tell the prospect the action to take



such as: "complete and return for information"..."send $9.95 with



the order form", etc.





It should tell the prospect just what he will be getting: a book,



magazine subscription, catalog, membership, product, etc.





It should contain a sentence whereby they accept the benefit of



your offer, such as: "Yes, I will appreciate your information on



How to Make a Million Without even Trying"...or..."please send me



the latest edition of your book on "How to sell books by mail",



etc.





The form should be large enough for the necessary information and



still fit in a reply envelope. The color should stand out from



the rest of the mailing so it will be easy for them to spot right



away when they first open the packet. Since the order form is the



first thing they will be looking for when they pen the mail, a



bright color will get attention immediately.





HOW TO PROMOTE YOUR BOOK IN THE SALES LETTER





After the order form, the sales letter is generally the next most



important document included in your book selling packet. The



prospects will want to review the sales letter or see what the



offer involves. The first time over, they will usually just hit



the headings and any sentences which stand out enough to arouse



their interest. If it appears interesting they will then start



over and read the whole body of the letter.





To retain their interest as they first review the letter, make



several of the more important parts of your sales message stand



out by using capital letters, underlines, indentations, colored



ink, or a few handwritten notes along the edge of the letter.



These "messages" are only to arouse interest and make the



prospect want to read the entire letter. Therefore they should



not be pressure words or state the main benefits of your offer.





You should use the information pertaining to the benefits the



prospect will derive from reading your book to the act of



ordering the book rather than directly from reading the book. In



other words, let them know that they will benefit only when they



have acted and already ordered the book, it is in their lap and



they will learn how to do,or control something of value to them



by reading the information





There has been a great deal of controversy as whether the long or



short sales letter creates the most orders. Generally, keeping



the letter short and to the point is the best policy, at least



for your first few books or publications. This however depends on



just what your offer entails. The only really practical way to



find out which is the better way is to make both styles and



maintain comparable records of the results.





MORE TIPS FOR BOOKSELLERS!





As you progress in this business, you can save a great deal of



money by learning to prepare your own layout and "camera ready"



copy. Have it all ready for the printer's camera then all they



have to do is shoot it, make a plate, throw it on the offset



press and run as many copies as you want.





Even though it takes more time than you might expect, when



getting started, it will pay you to do your own folding,



collating, stuffing, stamping and mailing. When the money



continues to pour in you can then purchase necessary mailing



equipment, or have a good, reasonable letter shop or printer do



the stuffing and mailing for you while you concentrate on



promoting more books and adding to your operation.





Continuously analyze your results so you will know whether your



promotion is doing the job or not for each of your products. When



you find the right combination and the results are positive, go



for it full blast! Duplicate and compound your profits as rapidly



as possible by investing all of your income from the particular



book or publication in ads with new and different media of the



same type as those bringing in the money.

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