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Your business brochure is a ferociously powerful advertising and marketing tool. It pays to produce it tastefully. The biggest is not always the best and use it wisely if you wish to see your business grow. However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution?
The first step often is direct mailing. You post out the leaflet to a mass of people usually using a mailing list you have purchased. Mass mailings are very inefficient and if you get more than 1% response you are doing well. This can be an expensive way of doing business.
Second, you could hire people to distribute the brochures in shopping mall parking lots. This can be even more wasteful than a mailing, with many of the leaflets tossed aside. The ensuing mess will probably irritate more people than it attracts.
Third, you could get your publication out to the masses by using a local newspaper whereby your brochures are placed in the journal and delivered to subscribers. This has a similar effect to advertising and probably has a comparable response rate.
Fourth, place the pamphlets in plastic holders and have them readily available to those who visit your site of work. Shame on you if you have not done this already.
Fifth, have the printed matter at hand in places where people have to wait in line for a service such as in the post office. Those waiting have nothing better to do than read your message and this could be useful publicity. The Post Office has already thought of this and will charge you accordingly.
Sixth, dentists’ and doctors’ waiting rooms have a similar trapped audience who might take the time to read what you have to say. Generally, the medical profession will probably only allow material that is somehow pertinent to their line of work. However, this one is worth a try.
Number seven – distribute your promotion material widely at trade shows and exhibitions. Assuming the show is relevant to your line of business, there is a good likelihood that this would be a great source for prospects.
Eighth. Place your brochure on your website so that prospects can instantly download it after supplying their contact information. This is a great way too of building up a valuable prospect list so that you can market to them over and over.
Ninth. Use the brochure in place of a business card. True a brochure is a lot bigger than a card and might get thrown away, but here is a challenge. Why not design something that contains your principal message in a smaller format?
Tenth: Surely you have a database of all your clients past and present? This is the seam of gold for your enterprise, so mail out a current brochure to all of them. If you have done a good job in the past you may be agreeably surprised by the response.
10 Ways to Distribute Your Brochures
Beef Up Profits with Brochures
Letter bi-fold, folder with flap and inserts, letter tri-fold and double letter bi-fold. These all refers to brochures. Just like posters, flyers, newsletters and catalogs, brochures are also excellent tools for either promotional or informative tasks. But as part of the tools that creates and markets your business identity, the design process of your brochure printing must be carried out with utmost care. The paper stock used, format, color choice, purpose and copies to be printed are things that must be taken into consideration.
So let’s say you have carefully taken these considerations and was able to produce an effectively and creatively designed brochure. What next? Of course, you can send it out to customers who ask for it or put in your lobby or in front of your store and let anyone who comes in take one. You could also put them in your booth during trade shows. This way, more people can take a look at your products and services.
Let’s assume again that you have done all this. Easy job right? But after a couple of weeks you noticed your brochure sitting lonesome in your store gathering dust and dirt. Then you ask yourself what you could possibly do to get these brochures work greater profits for you. This is where you can consider these strategies. First, get your dusty address book out of its den and pick out names of people you have long talked to and send them the brochure with a personal note about the particular product you offer. Who knows, with the couple of brochures you send out some of the recipients would actually get back to you. And if you have recently attended a seminar or convention, you can also send your brochure to someone you met there and suggest that you meet or talk to see how the two of you can help each other’s business.
Second, when sending out your brochures include special offer coupons in it. This way the recipient would be encouraged to try out your products. Also, when you get referrals to a potential customer include in the brochure a note mentioning who referred them to you. You can also tell them that you would call in a week to find out how you may be of service to them.
And finally, you can create a downloadable version of your brochure and offer it online. With the benefits that online marketing offers to business today, you can encourage a lot of prospects to purchase your products or avail of your services through this virtual market. So if you want to boost up your profits then consider the tips mentioned to reach even more prospects.