In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used effectively to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of branding as a tool for improving employee productivity and retention.
Let's approach it from the perspective of a manager communicating with his or her subordinates. If the manager sets out to build a positive reputation over time and over a series of messages, then we might say he or she is embarking on a branding exercise. It's an attempt to create the trust and goodwill necessary to have messages both accepted and acted upon.
Marketers branding products do essentially the same thing: send out a series of messages designed to build a positive reputation over time.
And, when messages to employees generate trust and goodwill, then communication sent after that can be used communication to increase productivity and retention.
For example, in publishing employee newsletters for my corporate clients, I've always emphasized the need to provide articles and information of value to readers (the employees). By doing that, employees come to see their company newsletter as a useful resource, and not management propaganda. That, in turn, opens the door to asking employees to do or not do certain things (safety measures, for instance), and getting a positive response from them.
In a sense, referring to this process of building trust and goodwill as branding might be just a semantic exercise. However, I think that when we put a name to a process, we make it easier to comprehend and follow. And, that may be the real value of referring to branding in the context of employee communication.
Let's also look at this issue in a broader sense, too, because it's important to remember the different roles of communication in productivity and retention. Three generic types of communication figure in our thinking: instructional, contextual, and motivational.
Instructional communication provides information that helps others do their jobs more efficiently. Contextual communication provides the bigger picture, which should help recipients do their jobs more effectively. And motivational communication shows recipients the benefits of responding as we've requested.
To build trust and goodwill, the instructional communication should be accurate, timely, and functional. The people who receive our messages should be able to act on them, and know they can act on them with confidence.
The contextual communication should be relevant and helpful. It should put the issue into a framework that helps others understand how specific tasks or issues fit into the strategic flow.
And, the motivational communication should focus on them, not on you. It should show them the importance of their contributions.
In summary, think of branding as the process of building trust and goodwill, a process that makes it possible to increase productivity and retention through communication.
Branding and Employee Communication
Boost Employee Morale With An Exciting Adventure Team Building Event!
Corporations faced with a bout of low employee morale should organise exciting team building events to turn things around. Depending on the company budget available, there are lots of team building activities that can be implemented. Corporate event planners can organize a trip to a resort and run a myriad of group activities that encourage collaboration between co-workers.
What are some of the team building ideas that would make the event a success? Infusing a sense of adventure and fun would be the ultimate aim of these corporate events. Organising a paintball event encourages teamwork, collaboration and competition amongst teammates and opponents. Other team building activities that would be suitable would be treasure hunts or even canoeing or kayaking. Apart from that, specialized adventure team building retreats with obstacle courses could prove to be ideal for a corporate event.
Some of the physical challenges here include monkey bars, ravine crossing, climbing walls, tire runs and stainless steel cables. Participants can be grouped into teams and encouraged to compete against one another. With this, elements such as collaboration and teamwork can be incorporated into the group during the team building event.
Another form of team building such as the geo-caching activity utilizes the combination of natural and technology elements in a mixed urban and rural environment. With a basic concept that is somewhat similar to the Amazing Race, participants are given clues to locate the next clue hidden in caches in a city or park area. Thus, logic, knowledge, collaboration and teamwork would all need to be put into place in order to decipher the clues and move on to the next location. Maps and GPS units are provided to teams for directional assistance.
Geo-caching team building programs can incorporate physical challenges such as cross-country skiing, short walks through the city or parks, or even cycling or rowing. Depending on the objective of the corporate event, physical elements will help to increase difficulty level of the geo-caching activity.
Boost Employee Morale With An Employee Incentive Program
Is there a lull in your office? Are your employees not satisfied anymore with the way that you are manning the place? Good managers know from their own observations that employee attitude affects their work and eventually the company’s output.
When your employees have a happy and healthy attitude the company will be able to reap the many benefits of this through the constant flow of good business as well as higher profits. But what if the employees are actually not happy with the way management is handling the company? Is your company already headed towards a downward spiral? Maybe. But it is certainly never too late for the company to turn things around by implementing new rules and regulations that are employee friendly.
1. Not Overly Competative
It is essential that your incentive program will actually inspire and motivate them to work efficiently and not just be competitive with each other. Healthy competition among the company’s employees is good but too much of it may also cause the company to disintegrate. A certain level of camaraderie is needed in order to have a harmonious working environment that is conducive to working efficiently and productively.
2. Clearly Define Your Goals
When it comes to creating the right kind of employee incentive program for the company, the management should be able to set some goals concerning the program. This way, the management will have a clear view of what they really want this employee incentive program to do, and gauge whether or not it actually worked. The company should still be very much hands-on with the whole employee incentive program to ensure that the outcome of the employee incentive program will be good.
- Goals must be reasonable! Don't expect the program to result in a major increase in profits, and don't expect the results to appear right away
- Provide ways for employees to provide highly creative ideas
- Encourage a good working environment. A clean, fresh environment will motivate employees
- Set up a review committee that is qualified to judge the results of the program. This is perhaps more important than the program itself
- Ensure that appropriate recognition must be given to employees who share the most noteworthy suggestions
It is best that when you are starting an employee incentive program that you set a strict set of rules that will be clear to each and every one of the company’s employees starting with -
3. Let Employees Provide Suggestions Easily
- Who is eligible to join the employee incentive program?
- When it comes to an eligible suggestion, what should employees take at heart?
- Any suggestion no matter how farfetched should be allowed (as long as they are not vulgar or offensive)
Boost employee morale with an exiting adventure team building event!
Corporations faced with a bout of low employee morale should organise exiting team building events to turn things around. Depending on the company budget available, there are lots of team building activities that can be implemented. Corporate event planners can organize a trip to a resort and run a myriad of group activities that encourage collaboration between co-workers.
What are some of the team building ideas that would make the event a success? Infusing a sense of adventure and fun would be the ultimate aim of these corporate events. Organizing a paintball event encourages teamwork, collaboration and competition amongst teammates and opponents. Other team building activities that would be suitable would be treasure hunts or even canoeing or kayaking. Apart from that, specialized adventure team building retreats with obstacle courses could prove to be ideal for a corporate event.
Some of the physical challenges here include monkey bars, ravine crossing, climbing walls, tire runs and stainless steel cables. Participants can be grouped into teams and encouraged to compete against one another. With this, elements such as collaboration and teamwork can be incorporated into the group during the team building event.
Another form of team building such as the geo-caching activity utilizes the combination of natural and technology elements in a mixed urban and rural environment. With a basic concept that is somewhat similar to the Amazing Race, participants are given clues to locate the next clue hidden in caches in a city or park area. Thus, logic, knowledge, collaboration and teamwork would all need to be put into place in order to decipher the clues and move on to the next location. Maps and GPS units are provided to teams for directional assistance.
Geo-caching team building programs can incorporate physical challenges such as cross-country skiing, short walks through the city or parks, or even cycling or rowing. Depending on the objective of the corporate event, physical elements will help to increase difficulty level of the geo-caching activity.
10 Ways To Stimulate Employee Motivation
Today’s fast-moving business environment demands that the effective manager be both a well-organized administrator and highly adept in understanding people’s basic needs and behaviour in the workplace. Gaining commitment, nurturing talent, and ensuring employee motivation and productivity require open communication and trust between managers and staff.
1. Understand their behaviour
People at work naturally tend to adopt instinctive modes of behaviour that are self-protective rather than open and collaborative. This explains why emotion is a strong force in the workplace and why management often reacts violently to criticisms and usually seeks to control rather than take risks. So, in order to eliminate this kind of perspective and to increase employee motivation, it is best that you influence behaviour rather than to change personalities. Insisting what you expect from your employees will only worsen the situation.
2. Be sure that people’s lower-level needs are met.
People have various kinds of needs. Examples of lower-level needs are salary, job security, and working conditions. In order to increase employee motivation, you have to meet these basic needs. Consequently, failures with basic needs nearly always explain dissatisfaction among staff. Satisfaction, on the other hand, springs from meeting higher-level needs, such as responsibility progress, and personal growth. When satisfaction is met, chances are employee motivation is at hand.
3. Encourage pride
People need to feel that their contribution is valued and unique. If you are a manager, seek to exploit this pride in others, and be proud of your own ability to handle staff with positive results. This, in turn, will encourage employee motivation among your people.
4. Listen carefully
In many areas of a manager’s job, from meetings and appraisals to telephone calls, listening plays a key role. Listening encourages employee motivation and, therefore, benefits both you and your staff. So make an effort to understand people’s attitudes by careful listening and questioning and by giving them the opportunity to express themselves.
5. Build confidence
Most people suffer from insecurity at some time. The many kinds of anxiety that affect people in organizations can feed such insecurity, and insecurity impedes employee motivation. Your antidote, therefore, is to build confidence by giving recognition, high-level tasks, and full information. In doing so, you only not refurbish employee motivation but boost productivity as well.
6. Encourage contact
Many managers like to hide away behind closed office doors, keeping contact to a minimum. That makes it easy for an administrator, but hard to be a leader. It is far better to keep your office door open and to encourage people to visit you when the door is open. Go out of your way to chat to staff on an informal basis. Keep in mind that building rapport with your staff will effectively increase employee motivation.
7. Use the strategic thinking of all employees.
It is very important to inform people about strategic plans and their own part in achieving the strategies. Take trouble to improve their understanding and to win their approval, as this will have a highly positive influence on performance and increasing employee motivation as well.
8. Develop trust
The quality and style of leadership are major factors in gaining employee motivation and trust. Clear decision making should be coupled with a collaborative, collegiate approach. This entails taking people into your confidence and explicitly and openly valuing their contributions. By simply giving your staff the opportunity to show that you can trust them is enough to increase employee motivation among them.
9. Delegate decisions
Pushing the power of decision-making downward reduces pressure on senior management. It motivates people on the lower levels because it gives them a vote of confidence. Also, because the decision is taken nearer to the point of action, it is more likely to be correct. Consequently, by encouraging them to choose their own working methods, make decisions, and giving them responsibility for meeting the agreed goal will encourage employee motivation among your staff.
10. Appraising to motivate
When choosing methods of assessing your staff’s performance, always make sure that the end result has a positive effect on employee motivation and increases people’s sense of self-worth. Realistic targets, positive feedback, and listening are key factors.
If you follow these simple steps in increasing employee motivation, rest assured you will have a good working relationship with your staff at the same time boost you company’s productivity. Just bear in mind that people are employed to get good results for the company. Their rates of success are intrinsically linked to how they are directed, reviewed, rewarded, trusted, and motivated by the management.