New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.
The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right there in your business.
Temptation is staring you in the face. "It's a great deal," they tell you. Do you go for it or not?
Here are three sets of realistic questions to ask yourself as you evaluate the proposal:
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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the "next level" category? Remember that you've got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
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3. Can you afford it? Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?
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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn't. It's called learning from your experiences of being in the trenches.
Temptation stares you in the face at the least expected times. Temptation can come from hearing or reading about super results others have gotten with their advertising.
Often it appears when a salesperson tells you about the "great deal" they are offering. Temptation can come from looking forward to how great it would be if you could get similar results. It always sounds so easy.
Is temptation worth listening to? By giving yourself honest answers to the three questions above, you'll know if it's time to move ahead to the next level and succumb to your latest advertising temptations.
© 2006 Jon Sinish
Advertising Temptations & How Small Businesses Can Handle Them
The Wrong Way to Handle Bullying
If your child is being bullied, it can be a harrowing experience. Many children are unsure what to do when they get bullied, and you should make sure they have the correct information. Many children use the wrong methods to deal with bullying, or they refuse to take action at all. Many children have the wrong idea of what to do if they are bullied, so make sure they do not make these mistakes.
If your child is being bullied, make sure that they do not think it is their fault. Many children do not realize this and suffer from low self esteem and emotional problems if they blame themselves for being bullied. Bullying is never the fault of the victim no matter why they are being singled out for. Make sure you child understands this so they do not suffer from guilt. They will also be more willing to share their problems if they realize that the other child is to blame.
Make sure you child does not bully the person back or use physical violence. You should teach them positive ways to defend themselves and make sure they do not take part in continuing the cycling of bullying. Children will often try to harm their bully back, and while this may work for a little while, it will only perpetuate the problem. Children who are bullied will often try to get revenge in this way but it is not the best way to take action.
You should tell your child that the most important thing to do is tell an adult about what is going on. Many children are afraid that telling someone about being bullied will only make the bullying worse. Make sure your child knows that telling an adult is the best way to make bullying stop. It is natural for a child who is being bullied to be reluctant to talk about it, so make sure you reassure them that you can only help. Children may not want to talk to their parents or their teachers, so have them find a trusted adult they can confide in such as a coach or clergy person.
Encourage your child to continue spending time with friends and doing the activities they enjoy. Many children that are being bullied will withdrawal from friends, school and activities so be sure prevent this and support your child in their activities. Sticking with friends will make your child less of a target and continuing in activities will help to boost their confidence, both things that can prevent bullying.
If your child is being bullied, make sure they do not become depressed or start bullying others. Many children will resort to picking on others or become depressed if they are being bullied themselves. Make sure you child does not act out in this way as it will only cause more emotional damage and is not a healthy way to deal with problems. Many times bullying occurs because a child has no other way to cope with their problems. Give your child support and ideas on how to better solve problems so that they will not continue the cycle of bullying.