Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose it for reasons you aren't even aware of.

Traditional selling approaches tell us that sales are usually lost because of some element -- price, features, benefits -- having to do with our product or service.

So, when we sell, we naturally focus on what we're selling because we feel we have to differentiate our product or service so prospects understand what we're offering that's unique.

But...what if focusing all your energy on WHAT you're selling is actually the main reason

WHY you're losing sales?

"Not possible!" you say. No?

Let's hear, in my client Ryan's own words, what happened to him.

His story will help you realize why you may be losing sales without really understanding why.

Ryan's story points to a very important lesson: if you don't have an approach that is a perfect balance of nonaggression and effective penetration of your prospect's core needs, you'll end up asking yourself time after time, "Why am I losing sales, and why has selling become so painful?"

You can risk the relationship and lose the sale, but with a different sales mindset, you don't risk anything at all -- because you can preserve the relationship, and make the sale.

9 Tips To Building A Relationship With Your List

Now you know that you need a list and have started to build one. The next step is to build the relationship that will make the list profitable. Below are 9 tips to help you get that process started.

1. Unsubscribes are good.
The only way that you will not get unsubscribes to your list is to never send to them. Not everyone will like your personality or writing style. Those that don’t will never follow your recommendations so it is not a great loss when they unsubscribe.

2. Be yourself.
Let your personality come through to your list. People will buy from you because they trust you. Try to be something you are not and it will come through to your list and you will never develop that trust.

3. Be informative.
Make sure that you are supplying quality information to your list. Even if you are presenting a product for sale make sure that you are also supplying information. Create the problem and your product as a solution but also let your subscribers learn something about the topic even if they aren’t interested in the product.

4. Stay on topic.
If your list is about desserts that should be the topic of your email. Now don’t send marketing tips to your dessert list or desserts to your marketing tips list. Yes, there may be a few that have interests in both (I am one and have both types of lists), but the person signed up for a specific topic and you are violating that trust you have worked so hard to create.

5. Only send one item per email unless it is a newsletter.
Sending multiple items to your list can be extremely confusing to them and never get you the action you are looking to get. Make sure that you have a call to action in every email. Never leave your subscriber wondering what you wanted them to do.

6. Always have a reason
This tends to go with number 5. Make sure that there is a reason for the email that you sent. If you have a purpose then people will tend to keep reading. If they have no idea what your reason is for your email then they will quickly stop reading all of your emails.

7. Track what works.
Tracking is the only way you will know which of your emails works and which don’t. This will allow you to improve your emails to your list. Do remember that the only purpose of your email is to create the click through to a sales page. If it does that it is successful whether you sell a product or not. The sale of the product is dependent on the sales page.

8. Use contact information.
You are building a relationship and that is based on trust. Let people know who you are and how to reach you.

9. Be responsive.
If you receive an email from a subscriber answer it. That goes a long way to building the trust that is necessary to create a customer. People buy from those that they trust.

These tips will go a long way towards helping you to build the relationship that is necessary to build a profitable list.

Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.

Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.

It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.

To create an impact on potential customer and to ensure good returns, advertisers don’t hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.

The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.

If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.

Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ‘click through’ on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.