The Controversy Around Corporate Blogging




Corporate blogging is a relatively new idea, and the jury



is still out on whether it will succeed. This controversial



marketing tool may be the beginning of a new kind of



advertising strategy, or it may fizzle out in a matter of



months. Many companies are looking for ways to



capitalize on the blogging trend, and many of these



corporations have determined that a great way to ride



the blogging wave is to keep a blog on their corporate



website. These blogs are often created to appeal to the



demographic that the company needs to court, and the



content may have quite a lot to do with the activities of



the corporation, or it may have very little to do with the



company itself. Often, a corporate blog will focus on



the kinds of content likely to attract the desired surfers,



even if that content is not related to the product or



service that the company provides.





Some bloggers feel that corporate blogging is a kind of



validation for the blogging movement, and shows that



this exciting new medium has really infiltrated the



mainstream. Other bloggers consider the kind of viral



marketing that corporate blogs practice to be unethical



or distasteful. In any case, watching the evolution of



corporate blogs and whether they survive and



proliferate or fail and disappear promises to provide



some interesting insight into today's consumers.

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