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Are Corporate Awards and Corporate Gifts Beneficial for your Business?

Article Body:

With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts.

From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Not only are you showing your appreciation to the employee or customer, you setting a standard of thanks for the hard work and dedication.

Corporate Awards Benefits: A company’s success depends on its employees and their abilities. With the incentive of a corporate award or corporate gift you attract and retain current employees to pursue for more in the workplace. Corporate awards are great for:

• Direction

• Talent Retention

• Sales Goals

• Public Relations

• A Direct affect on the company’s bottom line.

Things to Consider when giving a Corporate Award: How many times do you give the award? Most companies have an annual corporate dinner or function where the years corporate awards are given out. This would be the best time to show your appreciation.

What type of recognition do you want the award to represent? You definitely want to make this award stand out and make it represent the kind of hard work that was accomplished. What kind of statement do you want to the corporate award to make? You want it to make it so that everyone else will strive for that award next year. A statement shows gratitude but also envy.

From the small business to the major corporation, corporate awards will have an increased performance level. No company should underestimate the power of corporate awards. Your business will gain a critical view of your operations and challenge to improve the business and company as a whole.

Benefits of Corporate Gifts: As major holidays are approaching, many companies will be thinking about giving your customers (and possibly employees) corporate gifts. Sending corporate gifts does not always have to be thought about during the holidays. Many other occasions such as referrals, completion of a project, customer’s birthday or even a business anniversary can be acceptable times to send a gift. When sending the gift, make sure that you add a personal touch, as this can go a long way. Include a hand-written note, or wrap the gift yourself. You can even present the gift in person to give it that extra touch. There are not a lot of do’s or don’t when sending a corporate gift but the key is to make sure that the added touch is there to show the person that you are grateful for what has been accomplished.

Companies should not underestimate the power of business awards and gifts. Not only do corporate awards show true appreciation, it makes other employees strive to become a standout in their field. Sending corporate gifts also reassures your thanks to the employee or client that you appreciate the hard work and dedication that it takes to run the business. These kind gestures will not only build your relationships but it will help you build the company by utilizing its maximum potential.

20 Tips On Presenting Corporate & Office Areas

1. If you operate an office that receives visiting clients you probably have a reception area. Such an area can be used to great advantage. While your client is waiting to see you why not give them the opportunity to learn about you and the company? Large photographs of the factory or the products / services you provide help to make it clear what your company does or stands for. It also gives an insight into areas your visitor may not be able to access under normal circumstances. You may be surprised at how interested people are in you and what you do behind the scenes.

2. Alternatively you could take the opportunity to feature pictures of the key workers in your team. A head and shoulders photo and a name plate will enable first time visitors to recognise the person they are to meet and to determine their position within the management team. This is considerably comforting when you are about to meet someone for the first time. It also helps to make the staff feel valued and a real part of the organisation.

3. If you think that you need to be a little more creative why not feature your staff in poses that display their favourite pastime. If the M.D. is a keen angler, or the Sales Manager takes part in amateur dramatics, feature them in suitable attire. This makes the person appear “human” and not an office automaton thus making them easier to relate to.

4. If customers are to be required to wait a while, or even if waiting to make a complaint, consider carefully how you can entertain them while they are waiting. You need the area to be calming and friendly so avoid aggressive colours such as bright reds or solid blacks and consider featuring pastel colours in abstract designs of a gentle nature. You may even consider some humorous cartoons or caricatures of the senior management as a way to present yourselves as people of a good humour and friendly nature. Try to be general in subject so as to appeal to everyone. For example, avoid pictures of football clubs etc even if the M.D. is a big fan. If customers are entertained and relaxed by your choice of images and you come out to meet them with a big helpful smile on your face, they will find it harder to be angry with you when you first meet.

5. Similar rules apply when decorating the general admin areas of the office. It is likely that the work is constant and repetitive so make the staff comfortable by displaying bright and positive images they can enjoy. But avoid scenes of Far Eastern Beaches and Palm Trees, you might just find them drifting off on a mental holiday.

6. In your Marketing or Sales Area try and avoid the cliché pictures of Lions stating “The Customer is King” etc. While true, such messages are tired and lack impact these days. Instead, why not feature nicely framed letters from happy customers, certificates of achievement, employee of the month awards, pictures of staff outings that were earned as rewards against results. These will make it quite clear why everyone is there and reminders of the rewards they get for effort will spur them on to win future acknowledgements.

7. Make sure your art is modern, popular and right up to date. Framed calendar prints of Monet’s Water Lillie’s in tired frames against decrepit wall paper or wood wall panelling just will not do. They give out signals of being slow, old fashioned and behind the times. If you happen to like the classics it okay to hang them, just make sure you do so in a celebratory way. Big positive prints and good frames will make much more of a statement than something old and tired.

8. As with flowers and fish tanks it may be possible to hire art for your workplace. This has the advantage of regular refreshment as the supplier visits at allocated times to change the displays. It may also just give you the chance to see what you want to keep on a more permanent basis once you have a had a chance to live with them for a while.

9. If you would rather put your money to a good cause why not sponsor a local School or Hospital to provide paintings by pupils or patients. These are fun and different and show a caring side to your business. Framed well, even the poorest of efforts can look very interesting considering the source.

10. Whatever you choose, make an effort to frame it well. Cheap tatty frames do nothing for your image or your perceived attitude to quality. A tatty attitude to your décor could suggest to a client that you have a sloppy attitude to your business or the service you will give them. The presentation you make in your place of work says a great deal about you and what you stand for.

11. Try to discourage staff from littering the walls of their work area with personal effects such as pictures of Pop Stars, bawdy calendars, humorous verses about working here being made easier by being crazy etc. If these areas are encountered by your clients they will give the impression of a loosely run ship. By all means allow staff to personalise their area to an extent, pictures of the family can remind clients that after 5pm this person returns to being human again. If possible, keep the other trends exclusively for the staff room.

12. Try not to make the work environment too sterile. Make good use of plants, preferably synthetic as these do not take the oxygen out of the air, maybe a fish tank, theses done well can look very impressive and encourage tranquillity. Good use of lighting can make an enormous difference to the atmosphere of the place as can a TV screen permanently tuned to a news channel. Again, announcing to all who visit that you are in touch with the World beyond your own doors.

13. Strongly discourage staff from holding personal conversations within earshot of waiting clients. Not only is this immensely embarrassing for the person waiting, it suggests lack of discipline and attention to the job at hand. What Molly did with her boyfriend last night should remain the exclusive interest of – Molly and her boyfriend.

14. Make sure reception staff speak well and convey elegance. Make sure they know your clients name and use it each time they address them to offer coffee or update on your availability. Only select individuals with a good spoken voice to greet clients in person or by phone or make announcements on the P.A. system. This is very important when aiming to establish the quality of your company to clients and staff alike.

15. The smart appearance of staff is essential to maintain standards. Clean shaven, well tied ties, smart haircut etc go a long way to making a great impression. In these days of increased casual attitudes it is not difficult to stand above the competition. You don’t have to go over the top but rolled up shirt sleeves still look much better than a Tee Shirt.

16. Washrooms for use by you and your clients are often over looked when it comes to setting standards. Simple things like making sure soap, tissue, toilet seats (believe it or not) are all there, along with a working extractor fan, hot water and hand dryers are the simple things that can be allowed to let slip. Cleanliness is paramount too of course. Why not go and check your facilities right now and see how much you can improve them.

17. If welcoming foreign visitors make the effort to ensure you are familiar with their customs when greeting. For example if greeting a guest from Malaysia it is customary not to shake hands (although they will as they are also aware of your culture) but to greet them by placing the palm of your right hand against your own left shoulder as you make a subtle bow towards them. It is also good manners for the majority of far eastern countries to intently study their business card for a few seconds when it is offered to you and to avoid pointing with your finger, instead gesturing direction with a gentle upturned hand.

18. When clients are leaving you after a meeting, make the effort to at least see them to the door of your building or, if appropriate, walk them to their vehicle. So many times I have been given excellent treatment by my host only to feel hurriedly ejected at the end of the meeting. Though this was never intentional, it is often the last few minutes of your meeting that you remember after leaving.

19. Go the extra mile to impress. Always send a short note or Email to thank your guest for coming and to suggest the next steps of your trading relationship. Any deal you are after is not in the bag until the contracts are concluded.

20. Constantly appraise your working environment and create a check list of points to maintain at all times. It’s easy to forget these important details but they can make all the difference to your image both within and outside the office walls.

Aligning Corporate Teams

Picture yourself entering a corporate meeting, team meeting, or business meeting. There you are sitting in the room, while someone in the “expert” or “boss” chair speaks to you or at you. There you are, not aligned with that person’s mission or vision. There you are, feeling apart from the process. There you are, lacking energy and the desire for being there. There you are, hearing what is going wrong and what you or your team or department needs to change or improve. How are you feeling?

Are you feeling a great connection to the meeting? Are you feeling enthusiastic about being in attendance at the meeting? Are you fully present at the meeting? Are you deeply tuned in and listening with your heart and your head? Are you inspired to co-create, participate, and contribute? Or, are you ready to fall asleep, or count the minutes of what you feel is wasted time?

My experience in my two plus decades of being in business and in coaching business clients around the world is that the system of meetings, clearly, must change. Most meetings don’t include participant involvement and actually serve to tune people out rather than tune them in, and as a result, the intention of the meeting falls short of its purpose. In other words, they really can be a waste of precious company time.

The process of Meeting Alignment, that we’ve been teaching companies around the world, has allowed them to use a systematic process that engages people in meetings and creates a desire for them to contribute and fully participate in these business meetings.

The Meeting Alignment Process and the results it creates include:

A desire to co-create: The purpose of a meeting isn’t to get across “your” agenda; it shifts to sharing your thoughts and hearing fully the thoughts and ideas of others to co-create the meeting purpose and actions.

Deep tuning in: Most meetings involve people talking and listening to themselves. The Meeting Alignment Process teaches people to fully listen with their hearts and to listen beyond the words to what is not said, to emotions, and to fully hear others.

The Meeting Alignment Process teaches techniques of being non-judgmental, so that people can fully hear and support each other and let new ideas IN vs. rule out and defend against why things won’t work. It produces a safe environment in which people feel encouraged to participate.

Non-attachment: Many people think meetings are about a specific outcome occurring – the meeting holder’s outcome… that’s a surefire way to alienate people and result in them NOT wanting to support you. The Meeting Alignment Process allows for each person to give up “their” outcome and allows the meeting and solutions to unfold for the good of the entire group.

What’s wrong: Most meetings focus on problems, fixing problems, or informing people of change. The meeting needs to come from a place of asking what IS working and involve what IS the right type questions. These questions form the basis of creating a positive energy flow and opening up creativity. It’s the basic principle of encouraging a sense of positivity rather than negativity.

Framework of questions: Questions in this process focus on what is working, why it works, what would be the perfect ideal vision, and what isn’t quite right yet, and then, coming up with resources and inspired actions to create the outcome of the meeting.

Feel good! When people attend a meeting where EVERY idea is praised and contributions rewarded and people thanked and really appreciated for their contributions, this raises self-esteem, confidence, and morale. People want to participate in meetings that make them feel good, not only about the company they work for, but about themselves and their role in it.

This process is effective in all companies and will work with all size groups. It requires a shift in the employer and leaders’ thinking, from managing and bossing and telling to coaching and co-creating and sharing. The effect is profound. People treated with value and respect, rise up to challenges. They are more excited to solve problems, participate in the mission and vision of the company, and create more productivity. They feel that the company’s success is their success. It motivates them to greater achievement.

Companies following a systematic process of creating a Meeting Alignment Process, take morale out of the toilet bowl fast. Their employees are happier, their retention rates rise, and the corporate culture shifts to one of enthusiasm.

A beneficial win-win situation is created and everybody gets to bask in success.

Benefits of corporate gift giving can never be overstated

Why purchase corporate gifts? The benefits of corporate gift giving can never be understated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing, which will lead us to corporate gift giving!

Corporate gifts can be broadly categorized into internal and external branding. Internal branding can be achieved by acquiring gifts to be given to staffs within the company. This will help to foster the common identity to build that family spirit and morale which will increase productivity.

However I personally believe that external branding is by far the most important benefit of corporate gift giving between the two. Ultimately businesses are build around customers support. Therefore it is important to send signature corporate gift to customers to set your company apart and reinforce visual identity. Successful businesses are build on relationships
that is base on the service that they provide more than the products they sell. It is this relationship that helps to seal the next project regardless of the price!

Personalized corporate gift, which can be made affordable, is used as a gentle reminder that your company still exists and re-established the business again! Whenever possible, promotional or seasonal corporate gift are best sent to thank customers for the business support.

Corporate gifts and souvenirs are also prudently employed to launch new company at trade show to create their branding and target any possible new clients.

Making gifts in the form of donation for non profit or charities is another option that people tend to over look. The donation is not only tax deductible but also good in promoting the existence of the company. With the recent natural disasters like Tsunami in India ocean and hurricane Katrina in the State, more companies are coming forth with this sort of donations. I am totally agreeable with the gesture since it a win-win situation for all.

At Corporate-gift-ideas-guide, we aspire to add a new corporate gift item every other day for your corporate gift solution. We hope to pamper you with more choices to woo your well-deserved customers.

With these, I hope to reinstate that the benefits of corporate gift giving is truly a MUST !

Are Corporate Awards and Corporate Gifts Beneficial for your Business?

Article Body:

• Direction

• Talent Retention

• Sales Goals

• Public Relations

• A Direct affect on the company’s bottom line.

The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today's consumers.