Recent and proposed changes in emissions laws as they pertain to newly manufactured automobiles has prompted the auto industry to rethink it's focus on fuel economy. Though manufacturers have reacted to legislative changes by developing and promoting hybrid and fuel cell powered vehicles, very few car owners have made the switch. The expense of research and development in addition to revised manufacturing platforms has put environmentally friendly vehicles out of reach for the average consumer. Still, the writing is on the wall in terms of the automotive industries future regarding reduced emissions.
Despite the fact the low emission vehicles make up less than one percent of the nations overall vehicle ownership, many in the industry are preparing for eventuality of a market dominated by hybrid cars and trucks. Automotive technical schools, the institutions by which the mechanically inclined learn the skill sets and knowledge necessary for auto and diesel repair work, are already gearing up for the changes. In addition to teaching the intricacies of gas and diesel powered vehicles, several automotive technician schools are incorporating coursework that pertains to the specialized fuel systems and engine components of hybrid vehicles. Some are even offering entire programs based on the vehicles that have already been developed and are currently available on the market.
As with the information technology sector, educational institutions that offer automotive related programs must constantly keep abreast of trends in the industry as sweeping changes can happen seemingly overnight. Automotive technical schools are one of the few institutional entities that cater to modern technology and must keep their course offerings relative to the marketplace in order to adequately prepare graduates for what they will experience when employed. Unlike educational providers that offer IT curriculum, however, automotive technical schools are able to stay ahead of market driven changes as the average price of new vehicles keeps consumer spending relative to the age of technological advances.
Automotive Technical Schools Keeping Up With the Times
Automotive Retail BDC and Internet Departments - CRM Alone is Not Enough
CRM software is only one component of Information Technology.
Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation.
In other words, IT is not just software and hardware, it is the central philosophy and methodology underlying the coordinated application of technological assets in the search for efficient growth.
IT Objectives:
Maximize capitalization of internet prospects
Maximize capitalization of global corporate data
Minimize Internet and/or BDC departmental overhead
Reduce third-party lead referral costs
Increase captive lead frequency
Strengthen ancillary revenue streams - parts, service and merchandise
Exploit horizontal market opportunities
As such, a CRM platform cannot not be considered - in itself - an efficient vehicle for growth. Rather, the coordination of CRM with all other IT assets, in concert with a comprehensive marketing and communications strategy - across all franchises (and beyond) - remains the key to attaining and sustaining a superior level of efficient growth.
With this in mind, the evaluation of any piece of hardware or software should include it's ability to:
Work properly
Accommodate strategic goals and processes
"Talk" to other systems
Adapt
Be easy to use and understand
Work quickly
Work securely and privately
With regard to personnel, the ideal IT manager should not only possess a reasonable knowledge of hardware and software systems, but also a strong grasp of the retail marketplace, in addition to marketing and communications strategies. The IT manager will consolidate all technological assets and (working in conjunction with the principal(s)) develop new strategies facilitated via this nascent consolidation of datasources and communications systems.
Moreover, the IT manager is the most important piece of the puzzle; for it is through this key employee that all data and communications pass, all systems unite; and the successful, efficient utilization of this amalgamation via strategic marketing initiatives is dependent. No other single employee has the potential to control so much, and through doing so contribute so much.
In closing: Where most have welcomed and quickly capitalized upon technological advances in communication, the automotive retail industry - obstinate and myopic - has barely capitulated. Hence, the opportunities just over the horizon may be considerable for those who endeavor.
Automotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers
When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is because most dealers never receive your message. Unless you are a huge company with an advertising budget in the millions most dealership owners and general managers will never see your message. Car Dealers are constantly bombarded with everything from window decals to water filtration systems and averages state that your prospect will have to see your message at least 7 times before they will have a favorable opinion about your products and services. How many times are your dealers seeing your message?
Another important point that happens in most campaigns is the message is too long. You must have copy that gets right to the point. If your message is 7 pages long and requires the prospect to spend 15 minutes reading it chances are they wont. Take a look at the length and see what points you really need to make. Most marketing and sales agents make the mistake of tyring to sell the prospect with their copy and adding in every little feature and benefit about their product. Instead offer a teaser approach and get them to contact you for additional information. This will allow you to focus on hot prospects while testing your marketing message.
The final reason that most campaign fail is not using enough marketing mediums to contact your prospect. We all know that an appointment with the decision maker offers the best opportunity to sell your product or service, but in the automotive marketing world we all know that is next to impossible. With the phone being the next best followed by direct mail and internet marketing. You must make an effort to use every form to reach your dealers. How many are you currently using?
If you incorporate these ideas into your current sales and marketing campaigns your sales and profits will explode and If you need the most exclusive automotive direct mail and marketing list with complete contact information on 21,545 Auto Dealers for only $297 visit: http://www.AutoDealerList.com