7 Ways to Stop "Selling" & Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.

New Thinking = New Results

Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we're not making more sales. Take a look at the table below and thinkabout your current selling mindset. How would your selling behaviors change if you changed your sales thinking?

Traditional Sales Mindset Vs Unlock The Game™ Mindset

1. Always deliver a strong sales pitch. Vs Stop the sales pitch -- and start a conversation.

2. Your central objective is always to close the sale. Vs Your central goal is always to discover whether you and your potential client are a good fit.

3. When you lose a sale, it's usually at the end of the sales process. Vs When you lose a sale, it's usually right at the beginning of the sales process.

4. Rejection is a normal part of selling. Vs Sales pressure is the only cause of rejection. Rejection should never happen.

5. Keep chasing every potential client until you get a yes or a no. Vs Never chase a potential client -- you'll only trigger more sales pressure.

6. When a prospect offers objections, challenge and/or counter them. Vs When a potential client offers objections, uncover the truth behind them.

7. If a potential client challenges the value of your product or service, you must defend yourself and explain the value. Vs Never defend yourself or what you have to offer -- it only creates more sales pressure.

Let's take a closer look at these central Unlock The Game™ concepts so you can begin to open up your current sales thinking and become more effective in your selling activities:

1) Stop the sales pitch -- and start a conversation.

When you call someone, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that your product or service solves. If you don't know what this is, ask your current customers why they purchased your solution. One example of an opening phrase might be, "I'm just calling to see if you'd be open to some different ideas related to lowering the risk of any computer downtime you may be having in your company?" Notice that you are not pitching your solution with this opening phrase.

2) Your central goal is always to discover whether you and your potential client are a good fit.

Let go of trying to "close the sale" or "get the appointment"-- and you will discover that you don't have to take responsibility for moving the sales process forward. If you simply focus your conversation on problems that you can help potential clients solve, and if you don't jump the gun by trying to move the sales process forward, you will find that potential clients will actually bring you into their buying process.

3) When you lose a sale, it's usually right at the beginning of the sales process.

If you believe that you lose sales because you make a mistake at the end of the process, take a look back at how you began the relationship. Did you start with a presentation? Did you use traditional sales language like, "We have a solution that I believe you really need" or "Others in your industry have bought our solution, so you should consider it as well"?

When you use traditional sales language, potential clients can't help but label you with the negative stereotype of "salesperson." This makes it almost impossible for them to relate to you from a position of trust. And if trust isn't established at the outset, honest communication about the problems they're trying to solve, and how you might be able to help them, becomes impossible too.

4) Sales pressure is the only cause of rejection. Rejection should never happen.

Rejection happens for only one reason: Something you said, as subtle as it might have been, triggered a defensive reaction from your potential client. Yes, something you said. To eliminate rejection, simply shift your mindset so that you give up the hidden agenda of hoping to make a sale. Instead, everything you say and do should stem from the basic mindset that you are there to help potential clients. This makes you able to ask, "Would you be open to talking about issues you might be having affecting your business?"

5) Never chase a potential client--you'll only trigger more sales pressure.

"Chasing" potential clients has always been considered normal and necessary, but it's rooted in the macho selling image that, "If you don't keep chasing, it means you're giving up -- and that means you're a failure." This is dead wrong! Instead of chasing potential clients, tell them that you would like to avoid anything that resembles the old cat-and-mouse chasing game by scheduling a time for your next chat.

6) When a potential client offers objections, uncover the truth behind them.

Most traditional sales programs spend a lot of time focusing on "overcoming objections." These tactics only put more sales pressure on potential clients and also fail to explore or understand the truth behind what the potential client is saying. When you hear, "We don't have the budget," "Send me information," or "Call me in a few months," do you think you're hearing the truth, or do you suspect that these are polite evasions designed to end the conversation?

Rather than trying to counter objections, you can uncover the truth by replying, "That's not a problem" -- no matter what clients are "objecting" to -- and then using gentle, dignified language that invites them to reveal the truth about their situation.

7) Never defend yourself or what you have to offer -- it only creates more sales pressure.

When a potential client says, "Why should I choose you over your competition?," your first, instinctive reaction is probably to start defending your product or service because you want to convince them to buy. But what do you think goes through your potential client's mind at that point?

Something like, "This 'salesperson' is trying to sell me on why what they have to offer is better, but I hate feeling as if I'm being sold." Rather than defending yourself, try suggesting that you aren't going to try to convince them of anything because that would only create sales pressure. Instead, ask them about the key problems that they are trying to solve, and then explore how your product or service might solve those problems --without ever trying to persuade.. Let potential clients feel that they can choose you without feeling "sold."

You too can improve your sales effectiveness if you are open minded and willing to try a new and more natural selling approach.

Advertising: Relationships vs Business Decisions

Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth

Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.

It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.

Creating Effective and Efficient Relationships

Relationships of all kinds are often perceived as very delicate things, that require extra effort to maintain. However, a relationship can also be something that can provide security and can also be long lasting despite many trials.

Building an effective and lasting relationships is a necessity for several reasons. For example in a group or organization, the well being of the people depends on how efficient and effective that group or organization works.

The group or organization is also dependent on how the members work well with the management.

An ineffective group or organization can really be very frustrating. An effective group or organization can also ask so much on their members, that sometimes the members would be having no life outside the walls of the area where they work or sacrifice the other aspects of their life just to meet deadlines. For an organization or group with this kind of scenario, relationships can be stressed or suffer from breakdown.

People or other entities who depend on these groups or organization also suffer.

Society is defined as a web of relationships, which requires all parties to work and contribute their share in order to achieve a common goal. Having a relationship that is good, where cooperation and respect are manifested, can make society work better. In this way each member works for the good of the whole and towards achieving a common goal. This can only be attained with effective and efficient relationships.

Understanding the other parties' feeling and position creates an effective and efficient relationship. The easiest method to understand what is important to another party is to ask them what they want and listen to what they have to say. When the other party realizes this, they would feel the importance given to them

Effective and efficient relationships require parties to openly express their feelings and positions on all matters pertinent on the relationship. Assuming that the other party understands our needs and give us when we need it without asking for it is not a good practice.

Respect is the key to relationship. In order to create a more effective relationship, parties should treat each other with respect. We can show respect just by listening to the other party and by trying sincerely to understand how they function. You can also show respect to other parties by confirming that they are doing everything they can.

The opposite of respect is quick forming of judgements based on unfounded facts and prejudice.

Respect is the very foundation for a great relationship. This also means respecting yourself and respecting others.

Another key area in forming an effective relationship is to tackle differences of the other party directly. Differences between parties or people are quite interesting. For example in a conversation where each party listens to the other party, you may observe that each is having two different perspectives.

Work towards a win-win solution for both parties.

This can be done when at least one party acknowledges that the relationship is important. That party would then exert more time, effort and energy to understand the other party's needs and deal with it to get it out of the way. Should they fail, it is comforting for that party to know that they tried.

Effectively listening and no pre-judging. This is important if parties are to understand each other.

Informal discussions are conducive for parties. They bring out issues and concerns comfortably. They also feel more relaxed making them think more clearly.

Developing an atmosphere where the other party can express their feelings when they need to.

When parties fail to express whatever is on their mind or their feelings, it can get in the way of building an effective relationship.

Parties should be aware that certain things exist naturally but should be controlled in any dealings in any relationship. Human nature is one. Some of these things found in a relationship also include a history of stereotyping or mistrust, blaming the other person or party for a strained relationship, excluding the other party's feelings when focusing on a task, no clear and defined objectives, roles and expectations of each party in a relationship is also unclear.

Relationships are important to anyone, addressing issues and problems right away is a must to further improve the relationship. As they say 'No man is an Island'.

Keeping Sexual Relationships Healthy And Safe

Summary:

Many young people are not comfortable talking to their parents about having sexual relationships. It is important that you have a trusted adult or health care provider to discuss all your concerns and worries. Times like these can be very confusing to most young people that is why it is always good to have someone to talk to in order to arrive at a good decision.

Keywords:

anxiety, depression, pregnancy, birth control pill, side effects

Article Body:

Getting involved in relationships with the opposite sex is part of growing up. Teenage girls and boys tend to think about what it means to be involved in a sexual relationship. There are many things to be taken into consideration before one should decide to have sex. There is the issue of morality which can make one feel guilty about premarital sex. Such guilt can play a major role in affecting one's emotional and psychological well-being, which usually leads to anxiety and depression. Health concerns are also on top of the agenda whenever a person decides to engage in a serious, intimate relationship. Sexual health is an important matter to think about since it is no longer safe to engage in unprotected sex. One must be aware that sexual relationships can expose people to the risk of getting sexually transmitted diseases (STD). No one can tell if a person is infected with STD. Even healthy-looking people can have the disease without them knowing it. Be sure that you and your partner are protected before engaging in any sexual activity. Unwanted pregnancy is also another consequence of sexual relationships which young people should think about. Many young people's future have been ruined by getting pregnant even when they are not yet emotionally and psychologically ready for the responsibility that teenage pregnancy entails. Even if you don't get pregnant or infected by STD, consider how you will feel if the relationship breaks up.

Many young people are not comfortable talking to their parents about this situation. It is important that you have a trusted adult or health care provider with whom you can discuss all your concerns and worries. Times like these can be very confusing for most young people and having someone to talk to would do wonders to gain more clarity and objective advice about sexuality.

Young people who make the decision to engage in any sexual activity should learn how to protect themselves aginst STD and prevent unwanted pregnancy. For contraception, there are various products out in the market that are effective in preventing pregnancy. Costs, methods of use, and level of protection against STD vary depending on the contraceptive.

There are two popular types of contraception, namely: the use of birth control pills and the condom. Both contraceptives can protect against pregnancy and STD. Males use some types of contraception that are usually different from what females normally use. It is good to know all about the different types of female and male contraceptions if you are into a sexual relationship. Together, the involved partners should figure out the best choice for the two of them. The type of contraception can have an effect on the health of both people in the relationship. Only females can get pregnant, but both males and females can get STD. Sexual intercourse always increase the risk for unwanted pregnancy and STD. Practicing safe sex with only one partner who is uninfected and has no other sexual partners can greatly lower such risk.

Birth control pills are small contraceptive tablets that usually contain two types of synthetic female hormones, the progestin and estrogen. This is called the "combination oral contraceptive". Estrogen and progesterone are produced by the ovaries. These hormones prevent pregnancy by suppressing the pituitary gland, which stops the development and the release of the egg in the ovary, called ovulation. The progestin hormone also helps to prevent the sperm from reaching the egg and changes the lining of the uterus. Birth control pills contain only one hormone called progestin and considered to be the "mini-Pill." This type of contraceptive works by suppressing ovulation and helping to prevent the male's sperm from reaching the egg.

The combination pill is slightly more effective than the progestin-only pill. But there are some people whose bodies don't react well to the estrogen in the combined pill. It is better that they take the progestin-only pill to avoid any complications from side effects. The birth control pill is highly effective if you take the pill exactly as directed by your health care provider. The pill is to be taken once a day, at the same time everyday. Be sure to have back-up contraception such as condoms during the remainder of the pill cycle when diarrhea or vomiting occur, or when you are taking some other medication that could change the effectiveness of the birth control pills.

Aside from preventing unwanted pregnancy, birth control pills have other medical benefits, such as easing menstrual cramps, regulating the menstrual cycle, reducing the amount and length of menstrual bleeding.

Having a sexual relationship entails great responsibility, not only to yourself, but to your partner as well. Always remember to engage in safe sex.