Many women restaurant owners and managers have learned how to drive a starving crowd to their restaurants on a shoe string budget.
On the other hand, many men restaurant owners and managers seem more likely to stick with the status quo and many keep using conventional marketing techniques even while they continue to lose money.
The problem with conventional restaurant marketing techniques is that they are getting more and more expensive while they are proving to be less and less effective.
Maybe a psychologists can explain why women are taking the lead of using unconventional restaurant techniques in the restaurant business. This seems odd because we know that men are usually more willing to take risks.
Never-the less, women seem to be the more aggressive gender when it comes to restaurant marketing.
Here are some of the many unconventional marketing techniques women are now using:
1. Women are using far less radio, TV and print advertising.
2. They are doing a much better job of capturing customer data such as names, addresses, birthdays, anniversaries and most important email addresses.
3. Women are doing a lot of direct mail promotions and they are doing even more email promotions to their customer data base.
4. They are taking advantage of the power of press releases. Maybe they are more successful in this area because a great press release must strike an emotional button in the reader and we all know that women excel when it comes to tuning into emotions.
5. Women know what their "Unique Selling Proposition" or "USP" is and they can clearly explain it in one to three sentences. They don't try to be all things to all people when it comes to marketing their restaurant.
6. They know the demographic of their customers. They do a better job of learning what it is that their customers like and dislike.
7. Women do a much better job of negotiating and with these skills, they are able to buy advertising for 10% to 50% on the dollar. After all, every dollar saved on advertising and marketing (as long as the advertising brings in the same amount of business) goes straight to the bottom line as profit.
8. They seem to write headlines that bring in two to 10 times more business for the same ad. They probably do this because they are able to do a better job of putting powerful emotion into their headlines.
9. Women are using the power of the Internet to bring in customers and save up to 90% of the typical cost of bringing in a new or repeat customer.
10. Finally, women do a better job of tracking marketing campaigns than men do. This fact alone provides them with the proof they need to drop conventional marketing techniques that are not working and expand the use of unconventional restaurant techniques that are working.
This information is from Jerry Minchey, editor of Marketing Your Restaurant.
###
10 ways women restaurant owners and managers are using unconventional restaurant marketing and advertising to skyrocket profits
Barriers to Advancement Facing Women in Business
Copyright 2006 Red Ladder, Inc.
Women continue to enter the workforce in record numbers. In fact, almost 47% of the workforce is comprised of women. Yet, despite this fact, very few women hold the top slots.
Take one stroll past the executive suite in your organization and there will probably be a noticeable lack of women to be found, particularly if you exclude the support staff. Perhaps you never took the time to consider this or to even ask the question, but given the number of women in the workforce, does it seem rather odd that there aren't more women ensconced in the executive suites in business? I think so.
I've talked with many women leaders to try to identify the barriers that preclude more women from reaching the corner office. Here's what I've learned.
First, life-balance and family tradeoffs continue to plague women who want to build successful careers. As has long been the case, the bulk of family and household responsibilities still fall on women's shoulders. How each woman, her family, and her place of employment choose to manage and negotiate around this issue will clearly have an impact on a woman's ability to take advantage of those business opportunities that lead to long-term personal and professional success.
Another surprising deterrent is the perception that women lack key business credentials. As a woman with an MBA and MA under her belt, this one makes me chafe a little. However, having the right business credentials means more than having the right degree. Rather, it means being able to demonstrate in measurable ways a clear understanding of those business practices and the financial aspects that are important for an organizations success. This is what is commonly referred to as business acumen. Women don't lack key business credentials, they just need to do a better job of getting the credit and recognition for using them.
Finally, women continue to lack representation at senior levels simply because they just don't have visible positions. Many women typically follow career paths that lead them into the more traditional female roles such as marketing or operations. The lack of coveted profit and loss responsibility will often preclude them from consideration when the top jobs do become available.
Corporations need to make the case for developing women leaders within their organizations. They must stop overlooking the fact that women have good instincts about business and that they are good managers, delegators, collaborators, and team players. Since most businesses are built on relationships, these are crucial assets to an organizations long-term success.
While there are other reasons why organizations should focus on developing more women leaders, the primary reason, simply put, is that it just makes good business sense. Those organizations that want to reap the kind of financial returns so critical to their long-term success, should begin seeking out and supporting executive women leaders. Over the long haul, that's something that we can all bank on. Don't you agree?
As Seen on TV Products Just for Women
The As Seen on TV name brand offers a variety of items that can be enjoyed by women from all walks of life. The products are usually advertised on television first through infomercials or 30-second commercial ad slots. As Seen on TV products for women have been around for years, and the name itself has become a novelty. The categories are almost endless for women, and include everything from kitchenware to household appliances and products. Women are finding these products to be helpful in the kitchen, gym, outdoors, and even in the home office.
Let's explore some of the useful products available for women through the As Seen on TV brand.
Kitchen Products for Women
The kitchen is a place most women either love or hate. As Seen on TV products can make cooking and organization in the kitchen easier. For baking, some products women should consider include Batter Pro, Better Baker Gourmet Bowl Maker, Betty Crocker Cake Decorating Kit, Bagel Cutter, Chef's Wizard, and the Ove Glove. For food preparation, products for women include the Ultimate Chopper, Onion Magic, Quick Chop, Power Mixer, and Miracle Blade 3 with the Miracle Blade Block. For kitchen organization and storage, women love these items: Seal It, Pump and Seal Tabs, and Smartware.
Women and Fitness Products
Women also find As Seen on TV exercise products useful for getting into shape. Fitness products such as Ab Chair Deluxe, Ab Chair Elite, Core Sculptor, Taebo Amped, Zone Pilates, and Toning Gel help women enjoy great fitness without ever leaving their home. These products help tone muscle while eliminating some of that unwanted fat. Women will find many As Seen on TV ab machines and should choose the one that's right for them.
For diets, The Weight Loss Cure is an As Seen on TV book helping women lose weight and feel healthier. As Seen on TV products also offer numerous DVDs on weight loss and fitness.
Health and Beauty Products for Women
More and more women are becoming conscientious of their health and wellness. The As Seen on TV name brand has introduced a number of products to promote good health. Some of the more popular items include Back Relief Belt, Blue Relief, Contour Mattress Pad, Contour Secret Pillow, Coral Calcium supplements, Cybersonic Toothbrush, Gel Soles for Women, Ionic Pro Air Purifier, One Step Pedicare, Miracle Rub, Phase 4 Orthotics, PilloRest Pillow, Posture Perfect, and Smoke Away.
Whether women need relief for back pain or neck pain, more calcium through supplements, better foot support, or to quit smoking, there are great products for all these needs and more. Women can also find cosmetics, As Seen on TV hair products and accessories, and skin care products to enhance beauty. Some of these products are Ageless Woman skin cream, Epil Stop Hair Removal Cream, Hairagami Bucci, Teeni Hairdini, and True Ceramic Pro Iron.
There are always new As Seen on TV products for women. These products are usually available online so anyone can easily order them even if they don't watch a lot of television. For years, this has been a trusted name brand among women who enjoy trying new products for the home.
Fitness for Women- Stay Fit and Healthy!
Here are 10 tips for women to stay fit and healthy:
1. Staying fit and healthy starts with a balanced diet. Know and monitor the right weight for your age. Consult your doctor to learn what food you should avoid and follow your eating discipline routines. If you are trying to lose some weight, foods with high calories should be omitted from your meals. Food with high fiber and low fat should be included a priority in your grocery list instead of red meat, sugars and fats.
2. Drink plenty of water. Drinking at least eight glasses of water everyday. This cleanses the body from impurities. It is also advised for lactating women to increase water intake to keep the body hydrated.
3. Take Vitamins and Supplements. Do not forget your Calcium supplement. Sufficient Calcium intake is beneficial for women of all ages. This has been proven to prevent having cramps and Pre-Menstrual Period (PMS) Symptoms. It also prevents Osteoporosis especially for menopausal women. Vitamin E boosts strong immune system. Women who undergo menopausal period should take Vitamin E-400 as it stops night sweats and hot flashes. Also, Vitamin E is said to be best in avoiding wrinkles when aging.
4. Quit smoking. If you are smoking, stop. It is also a big “NO” for pregnant women, as this will affect the health of the baby. Pregnant women who smoke may pass the harmful content of cigarettes to babies through the bloodstream. Recent studies have shown that women smokers are more prone to diseases than men smokers. Women who smoke have a high risk of getting breast cancer. Also limit your alcohol intake.
5. Incorporate exercises in your daily routine. Take a walk after work, use stairs instead of elevator or play with your kids when you are at home. Home exercises are also effective especially when you do not have time to go to the gym and would like to lose some weight. Yoga and Pilates are only a few of the many effective exercises you can do at home. Exercises help in limiting the risk of cardiovascular diseases.
6. Avoid stress. Many women are prone to too much stress. Stress has been known as cause to many sicknesses. As much as possible take time to relax. Read a good book, hang out with friends and engage into sports. Pamper yourself by going to parlors or you can do some shopping. And do not forget to get enough sleep to revive your energy.
7. Use sunscreen to protect your skin from the harmful rays of the sun. Wear hats when under the sun to protect your skin. Too much sun is bad for your skin. The skin is prone to cancer when exposed to too much sunlight. It also speeds up the aging of skin cells, which causes wrinkles to women.
8. Make sure to visit your dentist to keep that beautiful smile. Always have it cleaned to prevent cavities and bad breath.
9. Visit your Gynecologist. Women who are eighteen and above should have their Physical Examination annually especially for the Pap Smear test. Women who are forty and up should have their mammograms and the Breast self-exam is encouraged once puberty has been reached and should be a habit as they mature
10. Safe sex is strongly recommended. Use condoms to prevent sexually transmitted diseases.
Why Most Women Love To Wear Sexy Lingerie
Summary:
Over the centuries, women have used lingerie in many different ways. Corsets were in fashion up until about 60 years ago and women would bind themselves into corsets to get what used to be called an hourglass figure.
Keywords:
women sexy fine lingerie
Article Body:
It is no secret that women like lingerie. While men often like to see women wearing lingerie, women enjoy even more wearing lingerie. Good lingerie can make a woman feel sexy, no matter what she is wearing on the outside. Inside, she knows that she is wearing sexy lingerie and it gives her confidence. The feeling of sexy confidence is just one reason why women like lingerie.
Over the centuries, women have used lingerie in many different ways. Corsets were in fashion up until about 60 years ago and women would bind themselves into corsets to get what used to be called an hourglass figure. It was desirable, in the early part of the 20th century, for women to have small waists. For this reason, girls were often put into corsets at a young age so that their waists would not get large. It was uncomfortable, unhealthy and restricting to say the least. Nowadays, women like lingerie for the way it feels on their skin as well as the way it makes them feel about themselves.
Lingerie is still used to improve what are often seen as flaws in the figure of a woman. Women will wear control type panties if they wish to flatten their stomach and buttocks. Women with small chests will wear push up bras or padded bras to give them more cleavage and allow their clothing to look better on them. In the mirror, a woman will examine herself in lingerie and like what she sees as she will often purchase products that will enhance her figure and hide her flaws.
In addition to being figure flattering, lingerie will make someone feel sexy. It is normal for a woman to wear sexy undergarments or nightgowns when going to bed to try to evoke passion in her mate. A woman uses lingerie to invoke the sense of sight when arranging for a romantic evening with her partner. She will often wear enticing lingerie that she knows will arouse him.
The feeling of such fabrics as silks and satin on bare skin is pleasing to most women and this is yet another reason why women like lingerie. Good lingerie uses quality fabrics, such as silk, that feels good against the skin. There is much lingerie in the silk line that make a woman feel comfortable as well as sexy.
Even women who are single and without a significant other in their lives revel in lingerie. It is not only used to arouse a mate, but also as a confidence builder for any woman. A woman wearing sexy lingerie likes the way she looks in the mirror and knows that she will be desired. Just because a woman is single is no reason to give up wearing sexy lingerie. With the confidence that she gains by feeling good about herself on the inside, she will not be single long unless she chooses to be.
Fine fabrics, ribbons and laces have been coveted over the centuries by women who generally like to have feminine, pretty things. Many women enjoy the sensuality of just being a woman. They enjoy painting their nails, wearing make up, wearing certain scents and lotions and wearing feminine style clothing. In addition, women like lingerie because it makes them feel more like a woman in every way. It is not only, if purchased properly, used to enhance the figure, but also to make a woman feel more like a woman.
Each day, most women work hard the same way as men do. Many women work today in fields that were strictly only for men 30 years ago. It is nice for a woman who works in such a field to remind herself every once in a while that she is a woman. Although she may be wearing a hardhat and jeans, if underneath she is wearing a lacy camisole, she will feel very much like a woman. It is probably for this reason the most why women like lingerie.
Women in Advertisements
Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still being widely used although being exaggerated. It has become a compulsion now to have a beautiful model in all kinds of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Many women right activists say that the women are being projected as merely an object by such advertisements. But the harsh truth is that advertisements featuring women is influencing viewers of all ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways followed by the product or the service offered by the company. The beauty of the model already lures the customer, so advertisers do not have to put in more effort to motivate them.
But there are certain drawbacks in using women models in some advertisements and if a consumer is smart enough, it won’t take time for him to realize that. It is totally irrelevant to feature a female model or an actress in advertisement promoting men products. Some good examples of this point are showing a woman in axe deodorant commercial and comparison of a partially nude woman’s body to the body of a car. Second drawback is due to more concentration on the model, the attention deserved by the product is not sufficient. The main focus of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Even a picture of a woman on an Internet commercial seems not logical to some extent, as there are thirty percent of female internet users and seventy percent of male internet users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which can leave a deep impact on the minds of the viewers and plays a major role in molding the culture and attitude of the people. Expansive and extensive portraying of women in this manner merely reduces their image to an object of passion. Emphasis is laid only on the physical beauty of the woman like features, body curves. After the commercial has been shot, using graphical technology, any kind of imperfection of the body is altered which in a way sends out the signal that only perfect people are meant to use the product.
The companies have a moral responsibility also in the society. These commercials have a negative impact on the society and leads to problems faced for the common woman. The major ill effect is the pressure on woman to get those near-perfect bodies. They get so pressurized that they take the unhealthy way to reach the set goals. They develop eating disorders; their health gets affected which may sometimes result in irreparable damages. And those who never make it to that point, face humiliation and get taunted by everyone around them. This results in depression and other long-term psychological diseases.
According to researches and surveys conducted, most of the women vow that commercials lower their self-confidence and they visualize themselves as unattractive due to the image being portrayed of the perfect woman in ads. In America, seventy-five percent of healthy females think that they are over-weight. Half of the women populations are on some kind of diet program and nearly ten million women suffer from serious eating disorders. The weight of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven’t spared women being beaten up. In a particular after shave lotion commercial, the background voice says that its essential to learn martial arts because once a man applies the company’s product, women around will be attracted and will pounce on him. Towards the end of the commercial, they show a male model kicking several women model that seem to have attracted to him. This is degradation of respect of women to the lowest level.
After all this exposure, women viewers identify themselves as the weaker sex. Some think that males decide their self-worth. Over exposure of women as sex objects have triggered cases of physical assault and rapes. Majority of the women are taking the wrong way to get those stick figures, which are results in diseases, sometimes leading to death. And most of this is attributed to the advertisements that pour into the lives of innocent people everyday. Marketing ethics should be built to raise the status of woman in the society and give them the due respect but not degrade them.
Why Do Women Cheat On Their Partners?
When it comes to cheating, many of us instinctively think of men who cheat on their girlfriends or wives. Yes, this is a common occurrence, but women are just as capable as carrying on affairs as men are. In fact, many women do. If you suspect that your wife or girlfriend is cheating on you, you may be curious as to why.
When it comes to determining why women cheat on their boyfriends or husbands, an answer is actually hard to come across. This is because women, as well as men, cheat for a wide range of different reasons. Just because one woman likes to cheat because it is easy to do so, it doesn’t mean that is the same goal and motivation of your significant other.
Although it is difficult to pinpoint the exact reason why women cheat on their men, there are a number of common reasons. A few of these reasons are highlighted below. They may be what is causing your wife or girlfriend to cheat on you.
1 – Unfulfilled Desires at Home
Do you have a preference when it comes to sex? Most men do, but did you also know that most women do as well? Have you asked your wife or girlfriend what she likes in bed? If not, you may not be fulfilling her desires. It is important to remember that women do have sexual needs as well. If your sex life is dull, boring, or decreasing, there is a good chance that your significant other is cheating on you. Remember, she may be doing so to fulfill her sexual desires or her fantasies.
2 – To Get Out of a Relationship
There was a point in time when a simple breakup note or a phone call was an easy way to end a relationship. Now, it seems as if cheating is the easiest alternative. Many women use cheating as a way to get out of their relationship. Some women fear the responses that they will receiving when trying to breakup with a boyfriend or ask for a divorce. Violence is one of those fears. If you have noticed that your relationship has been suffering for some time now, there is a chance that your woman is trying to find an easy way out of your relationship.
3 – To Feel Young Again
It is no secret that women fear aging. In fact, many women enter into crisis mode when they notice aging signs on their body. These signs may include wrinkles, grey hair, or weight gain. Some women choose to improve their physical appearance by getting a makeover or starting a weight loss plan, others decide to go out and have an affair. In these types of situations, affairs are typically short and may also only be one night stands. Some women just want to be able to go out for a while, have a good time, feel young again, and return home.
4 – Convenience
Convenience is another common reason why women cheat on their men. Say your girlfriend or wife is out to dinner or at a bar with a group of friends. A man provides them with attention and pays them compliments. Many women will eat this right up. It goes with the above mentioned reason of feeling young again and improving self-confidence levels. At this point in time, many women also think “why not?” If they have a man there who is willing to provide them with passion, even just for one night, many women choose to go for it because of convenience.
As highlighted above, it is important to remember that men are typically typecast as the cheaters, but women can cheat just the same. If you suspect that your wife or girlfriend is cheating on you, you may want to spend less time focusing on the why or the how and more time deciding what action you will take. Do you want to save your relationship or is it not worth the pain?
THE IMPORTANCE OF SEXUAL HEALTH IN MEN AND WOMEN
Summary:
Intoduction on sexual tendencies of man and woman; definition of sexual health according to WHO; male sexual health, introduction to factors under mens sexual health; introduction on factors regarding woman's sexual health.
Keywords:
Sexual health
Article Body:
Being made as two different human species, a man and a woman is subject to compatibility and is made to connect with each other, often leading into intimate relationships and eventually, getting married. Many characteristics are taken into consideration. All couples are intended to share similar interests, such as in mental growth, spiritual growth, psychological aspects, and of course in a physical or a sharing of intimate moments. These are all considered normal by the society, since it is our nature as human beings. Intimacy begins as early as adolescence, believe it or not. But of course, teenagers begin to get curious sexually, as they grow old.
Getting into an intimate relationship, or if the couple is sexually active, usually involves an important factor that we really should take importance of, which is our sexual health, both for the man and the woman. There are differences on men and women, but sexual health is primarily important for the two.
The World Health Organization, (WHO), defines sexual health as “a state of sexuality connected to emotions, also as physical, mental and in social well-being; not only in absence of diseases, in a state of bad condition, nor dysfunction. Sexual health needs an optimistic, regardful approach to sexuality, and intimate relationships, considering also the expectation of having pleasurable and safe sexual occurences, without discrimination, coercion, and violence. In order to achieve and maintain sexual health, all the sexual rights of each person must be respected, defended, and fulfilled.”
In this case, sexual health is in tune to two different cases, man and woman. We differ in nature, mainly more on the physical aspects with regards to sexual health. A man's health in terms of sex usually refers to factors such as issues on prostate health, and also on chronic diseases, as well as reproductive and sexual functioning issues such as erectile dysfunction, or infertility. Aging, medications, and of course pleasure, are also considered. They often complain of illnesses such as erectile dysfunction, prostate problems, ejaculation issues, penis and testicular health, and infertility. Other sexual topics related to this includes: orgasm, pleasure, desire, masturbation, contraception, supplements and medications, and also their body image.
For the woman, it is mainly due to the fact that they are birth givers, which naturally takes place for them once or even more during their lifetime. Pregnancy is a major event for a woman and that alone should need a good record to track their health. Initially, both menstruation and breast health are critical to a woman's body. These may give sexual desire for men, but it is also important to be in good health for a normal and healthy offspring. During sexual activity, women sometimes feel pain, and this too should be considered as well. Gynecological concerns are important also, since it is the cleanliness and health of the woman's vagina. Other concerns also include desire, pleasure, orgasm, contraception, much similar to those of men.
Frigidity: A Growing Sexual Health Concern Among Women
Summary:
This article summarizes basic information on a sexual health condition in
women called Female Sexual Arousal Disorder. This condition only affects women
and is caused by several factors including medications, underlying medical conditions, or
psychological factors.
Keywords:
woman's sexual health
Article Body:
Having female sexual dysfunction can be bothersome, a terrible condition similar to erectile
dysfunction in men. Inadequate sexual function in women can be a complex problem that can have
many different causes. An estimated 40% of women suffer from sexual dysfunction, and might be
caused by any physical illness, or may be linked to psychological factors. This condition mainly
affects a woman's sexual health, and has symptoms including lack of sexual desire, inability to
enjoy sex, insufficient vaginal lubrication, and even failure to have an orgasm.
Also known as Female Sexual Arousal Disorder (FSAD), this condition still makes women
psychologically desire for sex, but their genital area fails to respond normally, making it
painful or impossible to have sex. When men and women normally get aroused, their genitals become
engorged with blood. For women, this results in the enlargement of the clitoris and surrounding
tissues (comparable to a male erection), secretion of vaginal lubrication, and relaxation and
widening of the vaginal opening for intercourse.
A woman's sexual health is affected by a number of other health conditions. In this case, FSAD
can result from an underlying medical condition such as high blood pressure or diabetes. This can
also be caused by certain irritations, infections, and growth in the vaginal area. It can also be
a negative physiological reaction to certain birth control methods. This condition may also be
caused by medications used to treat high blood pressure, peptic ulcers, depression, anxiety, or
cancer. Another reason may be due to a combination of physical, hormonal, or emotional changes
that occur during or after pregnancy, or while breast feeding. In addition, FSAD can also be
linked to several psychological causes including depression, poor self-esteem, sexual abuse, fear
of pregnancy, inadequate or ineffective foreplay, feelings of shame or guilt about sex, or stress
and fatigue.
For treatment of FSAD, on going research has suggested that the use of Viagra for treating sexual
disorders in women helps increase blood flow, thereby increasing physical stimulation in the
genital area. However, researchers are still waiting for evidence that Viagra could actually work
on women. For now, physicians concentrate on eliminating medications that might have a negative
impact on a woman's sexual health. Doctors also review the effects of certain contraceptive
methods that can be a possible factor for FSAD.
For women who suffer from vaginal dryness, it is recommended for them to use lubricants before
having sexual intercourse in order to prevent pain. On the other hand, some physicians recommend
women to practice Kegel Exercises, a form of exercise that helps in developing the muscles around
the outer part of the vagina. These muscles are involved in the production of pleasurable
sensations. Adding to this, psychological counseling can also play an integral role in treating
women with sexual problems, including FSAD. Coaching in sexual foreplay as well as stimulation
techniques can also contribute to the wellness of a woman who suffers from FSAD.
Upon knowing all these, women can now become more aware of this sexual health condition that
might be experienced by many, but is often misunderstood. Consulting one's physician may be the
best way to know more about FSAD. Constant check-up sessions with the physician or gynecologist
will also help women prevent or address such a frustrating sexual condition.