Do you "feel the fear" when asked to do some Public
Speaking?
Public Speaking is still one of our greatest fears and it
turns grown men and women into nervous wrecks. The mere
thought of it turns our tongue to cotton wool, causes our
internal plumbing to act up and turns our knees to jelly.
Well, there's no need for all of this because help is at
hand. All you need to remember are your P's and Q's. Let's
start with the P's
Preparation -
When you sit down to write what you're going to say, bear in
mind who you'll be speaking to. Will they understand what
you're talking about; will they understand the technical
stuff and the jargon? If in doubt remember the old saying -
"Keep It Simple Stupid".
Make sure that what you say has a beginning, middle and an
end. Think of some anecdotes that help reinforce your story.
People think visually so paint verbal pictures for your
audience. And always remember, people want to know what's in
it for them - so make sure you tell them!
Place -
Have a look at the venue before the event if you can. It's
not always possible, however, even if you get there half an
hour before, you can check out where you'll be speaking.
Stand at the point where you will deliver from, imagine
where the audience will be and check that they can see and
hear you. You may even wish to place a glass of water where
you'll be able to find it.
Personal Preparation -
Before any Public Speaking event, think about what you are
going to wear; when in doubt dress up rather than down. You
can always take things off for a more casual look. Men could
remove their jacket and their tie. Women could remove items
of jewellery.
Part of your personal preparation should include some mouth
and breathing exercises. Practise saying some tongue
twisters to give your speaking muscles a good work out. Take
a deep breath and expand your diaphragm. Then breathe out,
counting at the same time; try and get up to fifty and not
pass out.
As part of your personal preparation, write your own
introduction. Write out exactly what you want someone to say
about you, large font, double-spaced and ask the person
introducing you to read it. Believe me they won't object and
will probably be pleased and impressed.
Poise and Posture -
Whenever you're called to speak, stand up or walk to the
front quickly and purposefully. Pull yourself up to your
full height, stand tall and look like you own the place.
Before you start to speak, pause, look round your audience
and smile. You may even have to wait until the applause dies
down. Remember, you want the audience to like you, so look
likeable.
Pretend -
I'm suggesting you pretend you're not nervous because no
doubt you will be. Nervousness is vital for speaking in
public, it boosts your adrenaline, which makes your mind
sharper and gives you energy.
The trick is to keep your nerves to yourself. On no account
tell your audience your nervous; you'll only scare the
living daylights out of them if they think you're going to
faint.
Some tricks for dealing with nerves are:
Before you're called to speak, get lots of oxygen into your
system, run on the spot and wave your arms about like a
lunatic. It burns off the stress chemicals.
Speak to members of your audience as they come in or at some
time before you stand up. That tricks your brain into
thinking you're talking to some friends.
Have a glass of water handy for that dry mouth. One word of
warning - do not drink alcohol. It might give you Dutch
courage but your audience will end up thinking you're
speaking Dutch.
The Presentation -
Right from the start your delivery needs to grab their
attention.
Don't start by saying - "Good morning, my name is Fred Smith
and I'm from Smith Associates."
Even if your name is Smith, it's a real boring way to start
a presentation. Far better to start with some interesting
facts or an anecdote that's relevant to your presentation.
Look at the audience as individuals; it grabs their
attention if they think you're talking to them personally.
Talk louder than you would normally do, it keeps the people
in the front row awake and makes sure those at the back get
the message. Funnily enough, it's also good for your nerves.
PowerPoint -
And for those of you who haven't heard of it, it's a
software programme that's used to design stunning graphics
and text for projection onto a screen.
As a professional speaker, I'm not that struck on
PowerPoint. I feel that too many speakers rely on it and it
takes over the presentation. After all, you're the
important factor here. If an audience is going to accept
what you say then they need to see the whites of your eyes.
There needs to be a big focus on you, not on the technology.
Use PowerPoint if you want but keep it to a minimum and make
sure you're not just the person pushing the buttons. Why
not get a bit clever at using the faithful old Flip Chart,
lots of professionals do.
Passion -
This is what stops the audience in their tracks. This is
what makes them want to employ you or to accept what you're
proposing. Couple this with some energy, enthusiasm and
emotion and you have the makings of a great public speaker.
Give your presentation a bit of oomph and don't start
telling me - "I'm not that kind of person." There's no need
to go over the top but you're doing a presentation to move
people to action, not having a cosy little chat in your
front room.
That's the P's finished, so let's look at the Q's.
Questions -
Decide when you're going to take them and tell people at the
start.
In a short speech it's best to take questions at the end. If
you take them as you go then you may get waylaid and your
timing will get knocked out.
Never - never - never finish with questions; far better to
ask for questions five or ten minutes before the end. Deal
with the questions and then summarise for a strong finish.
Too many presentations finish on questions and the whole
thing goes a bit flat.
When you're asked a question, repeat it to the whole
audience and thank the questioner. It keeps everyone
involved, it gives you time to think and it makes you look
so clever and in control.
Quit -
Quit when you're ahead. Stick to the agreed time; if you're
asked to speak for twenty minutes, speak for nineteen and
the audience will love you for it. Remember, quality is not
quantity.
One of the most famous speeches ever - "The Gettysburg
Address", by President Lincoln, was just over two minutes
long.
Right, that's my cue to quit when I'm ahead.
Now that you're armed with this information you too can
minimise your fear of Public Speaking.
10 Sure-Fire Steps to take the Fear out of Public Speaking
10 ways to identify if your public relations company is right for you
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
Be clear that PR cannot be handled just by the firm it is a partnership between you and the PR experts. It is your inputs that will provide the PR firm with direction. You must on your side provide complete and updated information, be available to advice on or check material put together by the firm and spend time with the PR team on ideation. Only when the grounding is laid clearly will PR be successful.
1. The company must have worked for a business such as yours before or have at their fingertips the strategies they will employ to meet your PR objectives.
2. The PR firm must have updated its systems to include all the latest in media and communications.
3. The company must understand your business thoroughly and know in no uncertain terms how much strategic versus tactical support they can provide.
4. Determine whether the staff deployed for your project has both experience as well as expertise. Find out about their successes and failures.
5. Ascertain whether they can comfortably reach out to your target market and if they cab quantify their value.
6. Study the proposals presented by them on your project and use your in depth knowledge of your business and the market to determine to what extent this will work.
7. A dedicated PR firm will not hesitate to disagree with you on any aspects of your plan they are not in agreement with. They know the ins and outs of their business and know what works and what does not.
8. The firm must not just have a series of meetings there should be constant interaction as well as reviews of work undertaken and subsequent results.
9. The contract must be clear and transparent with no hidden clauses. The PR firm must have a system where it clearly understands and then delineates in a contract its responsibilities.
10. Be sure to check their testimonials and credentials. Go through their case studies to determine their efficacy and do some research to find out their standing in the market.
The most apt definition of a PR relationship is that of the Counselors Academy of the Public Relations Society of America. It says, “ a successful relationship between client and public relations firm or counselor has as a fundamental: a match of capabilities and needs, a 100% agreement on objectives, constant and instant accessibility, full information sharing, interaction at all levels, regular updates as well as progress review, and a clear contractual agreement.”
The easiest Way to Create Articles – Public Domain!
There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them.
You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These are articles written down by many authors that have declared their works to be public domain, which means anybody can use it for whatever purpose they want.
While most authors would prefer to copyright their work for their rights, there are also a number who doesn’t mind sharing their work. Public domain articles are not owned by anybody and can be used and abused by anyone. The writers have waived their rights to their works and it is out there for the public to make use of.
You can use public domain articles in helping you write your articles. With the public domain articles you can simply edit them to your own style and rewrite them as you please to make it suitable for your needs. All the ideas are there already and its just a matter of finding the write article with the topic or subject you need.
This is probably the easiest way to write articles. You don’t need to scour around the library or the internet for hours for information and start an article from scratch. For webmasters who are looking for articles to fill their site and to generate a high ranking for their website in search engine results, they can just modify the article by infusing keywords and keyword phrases related to their site.
A webmaster or website operator do not risk any chance of getting sued for copyright infringement because they are public domain, once again meaning that anybody can use it. Writing articles by using public domain wont require as much work as writing one from scratch would. You save a lot of time also.
One good factor in using public domain articles for your site or for any project is that you save a lot of money. You dismiss the need to hire experienced and seasoned writers that some website operators use to write their articles. While a single five hundred worded article would only set you down 10 to 15 dollars, this cost will drastically increase when you need hundreds of articles to fill the needs of your site.
For those who needs articles to generate newsletters or an e-zine, public domain articles will be very beneficial. You do not need to count on your contributors or pay writers to write down articles for your newsletter or e-zine. You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.
Public domain articles are a virtual untapped resource that many people fail to realize the true value. The power of articles, keywords and keyword phrases have been deemed invaluable these past few years for many internet based businesses and sites that want to rank high in search engine results.
The number of article and content writers have grown significantly due to the rise in the demand for articles. As newer and newer topics and subjects have arisen, there are many demands for new articles to be written. An industry has been formed and this is a worldwide demand.
Public domain articles have given a great alternative for those who are cash strapped as well as do not have the time nor the skills to do their articles for themselves.
Searching for public domain articles is as easy as 1 – 2 – 3. You can search for them in search engines and do searches in many directories for the topic or subject that you need. Read them and simpy copy paste them to a word processing program and simply edit them to suit your needs.
Where to Find Certified Public Accountants
So, you have decided you need the assistance of Certified Public Accountants. How do you find Certified Public Accountants? You can go through the yellow pages, of course, and look under the heading Certified Public Accountants. Alternatively, you can do an internet search for Certified Public Accountants. These methods, however simple they may sound, might not be effective in finding qualified Certified Public Accountants.
Looking through your local yellow pages for Certified Public Accountants will give you hundreds of firms and individuals that are Certified Public Accountants in your area to choose from. How do you choose one of the Certified Public Accountants with no information other than the address and phone number?
Doing an internet search for Certified Public Accountants will give you thousands of results, many of which will not be local to your area, and many of which will be information about Certified Public Accountants rather than listings for the Certified Public Accountants themselves.
You can use a localized search engine such as Yahoo Local or Google Local to find Certified Public Accountants in your area. However, this too has its drawbacks. If you use Yahoo Local, you will only receive results that are like yellow page results: an address and phone number. There may or may not be reviews by consumers of the Certified Public Accountants as well, however, which could also help you to make a decision. Google Local, however, also provides you with website links for the Certified Public Accountants when they are available. This allows you to go to the websites of the Certified Public Accountants and gather information about the firm or individual to help you make a decision.
Once you have narrowed down your search for Certified Public Accountants to a smaller number of possibilities, you should go to your local Better Business Bureau website or call the Better Business Bureau directly to discover what the rating is for the Certified Public Accountants you found in your search. These ratings will tell you if the Certified Public Accountants have ever had complaints filed against them with the Better Business Bureau.
Another source for testing the credibility and ethics of the Certified Public Accountants is to contact your local Board of Accountancy or similar agency. These agencies are charged with monitoring Certified Public Accountants. They also take complaints and follow up with disciplinary measures against Certified Public Accountants. The Board of Accountancy may also perform periodic audits of the work performed by Certified Public Accountants. This monitoring puts these agencies in the best position to help you make an informed decision when choosing Certified Public Accountants.
When in doubt, never work with Certified Public Accountants that have had complaints against them. Do not work with Certified Public Accountants that do not have proper licensing to practice in your locality. You should also avoid Certified Public Accountants that will not meet with you in person, sign contracts, or provide proof of education, licensing, and certification. If you still have trouble finding Certified Public Accountants, select of well known firm of Certified Public Accountants to handle your affairs. While the fees associated with these Certified Public Accountants may be higher than smaller firms, you will have the peace of mind that you are in good hands of ethical, qualified Certified Public Accountants.
When to Use a Certified Public Accountant
A Certified Public Accountant, or CPA, can help you make sure that your small business accounting or individual taxes are accurate and complete. Some businesses are small enough, such as home based businesses, that a Certified Public Accountant is not needed for most accounting tasks. However, there are times when a business or individual should use a Certified Public Accountant.
If you have a small business, and you have discovered that an error in your bookkeeping exists, it can often be difficult to locate where and when the error was made to correct the mistake. A Certified Public Accountant has special training and education to find these errors through an external audit process. It is vital that these errors be corrected, because the books you use in your business are used to determine taxes and business decisions.
These records also allow investors to see how well your business is doing so that you can get more backing to help your business grow. A Certified Public Accountant can find and correct any errors in your bookkeeping, and help you organize your bookkeeping so that you or the Certified Public Accountant can easily generate financial statements and reports. These financial statements and reports prepared by a Certified Public Accountant are the documents that most banks and investors want to see before making any financing decisions.
If you are starting up a home based or small business, you should seek the guidance of a Certified Public Accountant. The Certified Public Accountant can help you set up a double entry method of accounting with a journal and ledger, as well as a chart of accounts to help you use these tools effectively in your business. The Certified Public Accountant can also advise you as to what taxes you will be responsible for paying throughout the year. Quarterly taxes are often required of businesses and self-employed individuals. To avoid penalties, late fees, and a large tax bill at the end of the year, you should contact a Certified Public Accountant for this information.
Any individual that is self-employed should seek out the services of a Certified Public Accountant when it is time for tax return preparation. Tax laws change every year, and a Certified Public Accountant can help you make sure that you are receiving all of the deductions you have available as a self-employed individual.
Any individual with children, who is separated or newly divorced, or who may wish to itemize deductions based on mortgages, medical expenses, and charitable contributions should also seek out a Certified Public Accountant for assistance in income tax preparation. This is because the tax laws are very complex, and change often. If you make a mistake and claim a deduction that you could not legally claim, the IRS may audit your return and cause you to pay back the refund amount, with penalties. Additionally, if you make a mistake and do not claim a deduction that you could legally claim, the IRS will not attempt to correct the mistake, causing you to receive a smaller refund. Either way, you lose money. The best way to avoid these and other errors is to have a Certified Public Accountant prepare your income tax return.