Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.
Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages--from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.
But what do you say in your 7 messages? We've written autoresponder series for hundreds of customers. Here is one method that always works.
This method is called REMIND 'EM. People don't read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five. It's so easy for people to completely miss your main points intended to lead to a sale.
It's important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren't paying attention still get your important ideas.
Here's an example of how the "remind 'em" formula works for a 7 letter series promoting personal security products.
Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.
Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.
Message (3) Recap how the world is a dangerous place. Give more details on the key new security products that have come out.
Now start the middle section of messages. Note how they become more instructional telling people how to use the products.
Message (4) Protect yourself from the dangerous world with Product A. Here's how to use Product A. Here's why you would use it. Here's where to use it.
Message (5) Protect yourself with Product B. Here's how to use it. Here's what happy customers say about it. Tell a hair raising story of how Product B saved a customer's life.
Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.
Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.
Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It's designed to scoop up all the people who weren't ready to buy in the beginning, but may be ready to buy now.
It can start with "For the past few weeks I've been sending you important information about how to protect yourself in threatening situations. I know you are busy and may not have had time to consider how these products could improve your life and confidence." At that point, you again review your main points.
Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it's just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.
A Simple Way To Create 7 Effective Autoresponder Messages
Aging Baby Boomers Create Jobs in Health Care
Over 75 million Americans comprise the baby boomer generation, and many have reached an age where health care is starting to become a major concern. Baby boomers are generally recognized as the generation born between 1946 and 1964, although many who were born a few years before or after associate themselves with the name. The baby boomers represent a post World War II population explosion and their inevitable aging has made the world statistically older than ever.
The oldest baby boomers are already in their sixties and the health care industry is beginning to feel the effect of their age. The onset of the baby boomer generation saw unprecedented growth for hospitals and clinics in the period between 1950 and 1965. It is now estimated that the current number of senior care facilities, which is far less than the number of existing hospitals and clinics, will be insufficient to handle the large number of aging baby boomers. Furthermore, baby boomers are more likely to seek medical care than the previous generation. Where there parents would often avoid going to see the doctor, baby boomers consider medical care paramount to their overall health and happiness.
The end result of this aging generation on the health care industry will be the creation of several new jobs out of necessity. The US Department of Labor estimates that the health care industry will experience growth that is well above average compared to all other industries over the next two decades. This can be attributed directly to the sheer numbers of this aging generation and their outlook on medical care. In fact, it is entirely possible that there may be a shortage of health care workers in the very near future.
Shortages in personnel often cause wages to rise, a scenario that seems a likely fate for many health care positions. Only time will tell if the supply of workers is able to meet the demands placed on the health care industry by the baby boomer generation.
An Overview Of How To Create A Surefire Stream Of Prospects For Your Network Marketing Business
Copyright 2006 Roger Loh
Have you heard the saying, “Prospecting is the lifeblood of network marketing”?
Picture yourself having this “leaking bottle” and your objective is to fill it up with water to its brim.
Because there are holes in this bottle, when you start filling it up, some water will simply leak away. Thus, in order to achieve your objective, you must fill the bottle at a rate faster than the rate at which the water is leaking out.
You see, your network or downline organization is just like a “leaking bottle”. Whether you like it or not, you have to realize that some of them are going to drop. So, in order to build your network, you must replenish your downlne at a rate faster than the normal attrition rate.
Through my three years of network marketing experience, I have developed a simple 3-step strategy that creates a surefire stream of prospects for me:
1. Attend Networking Events Regularly
2. Create A List Of Names Daily
3. Contact Your Daily List Of Names
Step 1: Attend Networking Events Regularly
This article focuses on the “networking” part of a network marketer. (Let’s leave the “marketing” part to another article.) It is extremely important that a network marketer learns how to network well and attend networking events regularly.
First, attend networking events regularly. Why? It’s because you need to replenish your name list which is most likely limited to a few dozen names.
Once you collected their contacts, add these names to your master name list that your upline or your network marketing company tells you to make when you first start out in your network marketing business.
Step 2: Create A List Of Names Daily
This is a daily list of names that you create from your master name list.
Each morning, I create a list of 10 prospects to contact. I use a simple notebook to write down the 10 names so that I can carry it in my pocket everywhere I go.
Step 3: Contact Your Daily List Of Names
Throughout the day, I will contact as many of these prospects either by phone or short message service (or sms).
Depending on my relationship with each of these names, I will “talk” to them accordingly. When I receive a response, warm up the relationship a little before asking for an appointment.
By doing this consistently, you will find that after a few weeks, you would have created a surefire stream of prospects for your network marketing business.
The easiest Way to Create Articles – Public Domain!
There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them.
You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These are articles written down by many authors that have declared their works to be public domain, which means anybody can use it for whatever purpose they want.
While most authors would prefer to copyright their work for their rights, there are also a number who doesn’t mind sharing their work. Public domain articles are not owned by anybody and can be used and abused by anyone. The writers have waived their rights to their works and it is out there for the public to make use of.
You can use public domain articles in helping you write your articles. With the public domain articles you can simply edit them to your own style and rewrite them as you please to make it suitable for your needs. All the ideas are there already and its just a matter of finding the write article with the topic or subject you need.
This is probably the easiest way to write articles. You don’t need to scour around the library or the internet for hours for information and start an article from scratch. For webmasters who are looking for articles to fill their site and to generate a high ranking for their website in search engine results, they can just modify the article by infusing keywords and keyword phrases related to their site.
A webmaster or website operator do not risk any chance of getting sued for copyright infringement because they are public domain, once again meaning that anybody can use it. Writing articles by using public domain wont require as much work as writing one from scratch would. You save a lot of time also.
One good factor in using public domain articles for your site or for any project is that you save a lot of money. You dismiss the need to hire experienced and seasoned writers that some website operators use to write their articles. While a single five hundred worded article would only set you down 10 to 15 dollars, this cost will drastically increase when you need hundreds of articles to fill the needs of your site.
For those who needs articles to generate newsletters or an e-zine, public domain articles will be very beneficial. You do not need to count on your contributors or pay writers to write down articles for your newsletter or e-zine. You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.
Public domain articles are a virtual untapped resource that many people fail to realize the true value. The power of articles, keywords and keyword phrases have been deemed invaluable these past few years for many internet based businesses and sites that want to rank high in search engine results.
The number of article and content writers have grown significantly due to the rise in the demand for articles. As newer and newer topics and subjects have arisen, there are many demands for new articles to be written. An industry has been formed and this is a worldwide demand.
Public domain articles have given a great alternative for those who are cash strapped as well as do not have the time nor the skills to do their articles for themselves.
Searching for public domain articles is as easy as 1 – 2 – 3. You can search for them in search engines and do searches in many directories for the topic or subject that you need. Read them and simpy copy paste them to a word processing program and simply edit them to suit your needs.