As a business grows, sometimes business owners tend to forget the most important part of their business – the customers. The danger with this is that the business can become just another faceless unit that customers deal with. Remember that acquiring customers is difficult especially if people just buy from you once. This is why people who are already old in the business industry will tell you that it is better to spend money on advertisements to keep old customers than keep on beating around the bush to gain new customers.
To really keep your customers, you need to spend a day or two every month to make courtesy calls and thank your existing customers. If you really don’t have any real business to do with your customers a simple hello will be nice. Your customers will be pleased that you took the time just to check in.
Thanking your customers is often a neglected gesture yet a very powerful sales tool. There are several instances where in a simple thank you to your customers will be very much appreciated.
First, when they make a purchase a simple thank you will be well appreciated. When was the last time a store clerk thanked you for buying from their store? Do you remember the last time a retailer thanked you for shopping at their store? This simple thank you could mean a lot of things for the customers.
Second, when they contact you regarding a service issue. Some companies think - why would they thank a customer for complaining? What they don’t realize is that when people express their concern they are giving you an opportunity to improve your business.
Third, when they refer you to other potential customers. Some businesses generate customers through referrals. If for instance you always neglect to thank the person who has been referring you to others, they might stop sending potential clients to you. And this could be a big loss for your business.
Fourth, loyal customers also deserve a thank you. It is critical to thank long term clients. But some take these individuals for granted. Keep in mind that they like anyone else, also wants to feel appreciated. Thus, sending a regular thank you card or note will be enough.
There are countless ways to say thank you. You can send an email, write a note or card or even thank them in person. An inexpensive card with handwritten comments can help you stand out from your competition. Remember that globalization and the internet means your customers can choose from thousands to stores at the touch of a button. Thus, staying ahead of the competition is important. Yes, creating thank you cards can take some time but the payoff is usually worth it.
A Simple Thank You is Money for You
A Simple Way To Create 7 Effective Autoresponder Messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.
Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages--from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.
But what do you say in your 7 messages? We've written autoresponder series for hundreds of customers. Here is one method that always works.
This method is called REMIND 'EM. People don't read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five. It's so easy for people to completely miss your main points intended to lead to a sale.
It's important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren't paying attention still get your important ideas.
Here's an example of how the "remind 'em" formula works for a 7 letter series promoting personal security products.
Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.
Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.
Message (3) Recap how the world is a dangerous place. Give more details on the key new security products that have come out.
Now start the middle section of messages. Note how they become more instructional telling people how to use the products.
Message (4) Protect yourself from the dangerous world with Product A. Here's how to use Product A. Here's why you would use it. Here's where to use it.
Message (5) Protect yourself with Product B. Here's how to use it. Here's what happy customers say about it. Tell a hair raising story of how Product B saved a customer's life.
Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.
Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.
Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It's designed to scoop up all the people who weren't ready to buy in the beginning, but may be ready to buy now.
It can start with "For the past few weeks I've been sending you important information about how to protect yourself in threatening situations. I know you are busy and may not have had time to consider how these products could improve your life and confidence." At that point, you again review your main points.
Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it's just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.
A Simple Get Rich Quick Idea
In the immortal words of Emmerson, "all I need is one idea" Overnight wealth has a certain stigma that "sensible" people seem to be resistant to. The idea of the get rich quick variety is an object of ridicule and derision in alot of peoples eyes. However, with a little focused action and the right knowledge, rapid wealth is not only possible for you, but inevitable for the determined.
The first thing I want to do is qualify the above by saying "quick" means several years not overnight. Sure, you could write a hit song or contemporary book but these have alot to do with chance. People with determination generally don't like chance because control is a solid aspect of wealth generation.
Anyone can have an idea. By that I mean virtually any idea can become workable unless its just totally "out there" What matters is that you act. But more then that, before you act, you must know how to make it work. Thats really what most people with a good idea lack.
So knowledge again is where the central workability comes from. So let me give you some knowledge right now. The knowledge of the wealthy. There are many ways to get rich very rapidly but I offer you an example below and some insights about what the wealthy know and have known for centuries.
Arbitrage is a concept that you should learn more about. Its a word that circulates in financial circles and is therefore obscured to the average person as just some odd french word that the stock market people use.
The truth is that arbitrage is the single biggest idea about wealth that you should understand. Doing an arbitrage deal is literally this........If I offered you 70 cents for your crisp clean dollar note would you take the deal? What if you had $100,000 and I had $75,000 and I said look, let me deposit this money into your account in exchange for your money? Straight swap. How would you feel about that?
Well I imagine you'd say no. I wouldn't blame you, its hardly a fair deal. Arbitraguers do this all day long. But this is the difference.
We deal in value and perceptions not numerical currency like cash. Or we deal wholesale and sell retail. There are hundreds of ways that I can swap my 70 cents for somebody elses dollar.
The wealthy have practiced arbitrage for as long as currency existed because arbitrage is the secret road to wealth. A secret that will never be openly talked about because it is so tightly held. My little contribution here will do nothing to change that balance, but consider yourself fortunate to learn about this and maybe it will spurr you on to a new life.
Here is a real world example of arbitrage that I practiced many years ago, when I was starting out broke, dejected, but hopeful.
It wasnt long ago but seems like centuries ago. Its pre-history now. One form of arbitrage is the concept of economies of scale. This arbitrage strategy relies on a single fact. An irrefutable reality about fiscal life on the planet earth. Here it is. When you buy something (of anything) in bulk, you are entitled to and more often then not get a very large discount on your purchase. When this bulk amount is "split up" and re-sold in traditional more popular chunks, your investment will return a decent profit.
So here is a get rich quick idea. One you can use right now to establish an income stream to replace your daily job. It can be reproduced and systemized to manufacture a very healthy income indeed.
When you look at newspaper and local journal price lists, you will notice they are very yielding to this concept of economies of scale. Simply a small ad may cost $140 for example. But buy a full page and you only pay say $900. Why? because its less work for the publication. Well my idea was to start a weekly page called "Martins Market" I approached 200 business owners face to face and told them they can get a small ad in my one page spread "Martins Market" for just $90 a full $50 cheaper then if they bought their ad from the paper directly. Do you think this offer interested a good percentage of the business owners I approached? You bet! Not only that, but they got a further discount if they paid up 6 months in advance.
I could fit 40 ads of that size onto my page. Being filled up, I made $3600 every week for an outlay of $900 for the page. I added value with nice graphics and the page got quite well recieved as my clients reported good returns from their ads. This was reproduced 20 times around the country, with 2 sales staff for every "Martins Market" I was netting close to $20,000 per week for a fairly lengthy period.
You will need a few dollars to try this, but its inevitable that if you do your research properly you can make this work and get exactly the same results.
My very best to you
Martin Thomas CEO opportunity investor.com
A Few Simple Ways to Jump Start Your Cold Calls
Here are 7 key ways to jump start your cold calls:
1. Research Your Market
Before you start your cold calls it's important that you’re prepared. This way, your prospect feels you really do understand their situation. Research the company you are calling, identify what issues they are having based on your other clients in their same industry and ask others in your company the main reasons why people buy your product or service.
The better prepared you are about discussing you prospect's issues, the easier it will be to allow the conversation to flow.
2. Change Your Mental Expectations
Traditional selling has always taught us that our main goal of the cold call should be an appointment or a sale. With that mental focus, our mind is focused on the end goal before we even have a conversation with the person we are calling.
This creates conflicts because you will be trying very hard not to use words that make you sound like all you care about is the sale. And if your prospect senses you are focusing on the appointment or sale, they will immediately be defensive.
Change your mental expectations to focus on building a conversation first. Once you have generated a good dialogue, you can determine if you are a fit or not with your prospect. Be careful not to mentally "jump the gun".
3. Understand Your Prospect
Take a few minutes to think about the focus of your call. Think about how you are going to approach the conversation. Put yourself in the mind of your prospect.
How would you want to be approached? Certainly the last thing you want to hear is a sales pitch from someone you don't know.
Instead, begin the conversation diffusing any mystery as to who you are with "Hi, my name is Jim and you and I haven't met yet". This removes the mystery of who you are and allows you to begin talking about how you can help them solve a problem, rather than you having to default to a sales pitch.
Think before you speak.
4. Build Trust Through Conversation
Learning to build a conversation is the key to cold calling success. Engaging in a conversation should be as natural as calling a friend. Your objective is to build trust on your call so that your prospect feels comfortable conversing with you rather than trying to focus on getting you off the phone.
How do you build trust? You build trust by removing any elements in your approach that connect you to the negative "salesperson" stereotype.
5. Ask A Question
Begin your cold call with "Hi my name is John, maybe you can help me out for a moment?"
Yes, that's really all you have to begin with because in the next few seconds you will hear "How can I help you". That is how you can build a two-way dialogue rather than having a one-way talk.
The truth is you are asking for help because you don't know if you can help them yet, right? Until you have the information you need about their situation, you can't determine if you are a fit or not.
6. Eliminate Pressure
Pressure is the main reason most cold calls turn into a negative rejection-filled experience. It doesn't have to be that way.
If you can become aware of things you are doing that trigger pressure on your prospects, you can turn cold calling into a very productive and enjoyable experience.
The key is to never force your sales pitch, engage only in a natural conversation, and most importantly let your prospect talk. By doing all three you will eliminate pressure from the call and your prospect will be more open to the idea of what you have to offer.
7. Learn To Determine A Fit
So how do you know if your prospect is a fit with what you have to offer? You need to ask them this question towards the end of your problem solving discussion "Is solving your problem a top priority or something that is on the back burner for now?"
By determining the answer to this question, you can see if you can decide if your prospect is worth pursuing or not. You will also be able to determine their time frame which helps you better adjust your expectations.
Make no mistake about it, if you really want to be successful cold calling you'll need to let go of traditional sales thinking. Try these strategies and watch how cold calling can be fun and productive.
A Simple Sales Strategy: Define What Selling Is!
How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. Frankly, if you have this perspective on selling, it's no wonder if you hate it. I would too!
So what perspective can you take about selling that will make it enjoyable, exciting and something you look forward to? Sounds like a bit of a tall order doesn't it? Read on.
Hopefully by now, you have made the list of all the problems that you can solve for your target market. You're going to be surprised how long that list grows over time. So really, if you look at your list and you think about it, you are a master problem solver. What you're really doing is helping people. Correct?
So try on this perspective about what selling is: Selling is helping people. Selling is serving. Selling is a process of identifying and solving people's problems.
See, feel and know that selling is serving. This will cause a big shift for you. With this perspective, you will really become passionate about wanting to help people. Find this passion and let it shine through.
It is your purpose, your moral obligation, to have as many sales conversations with people as you can so you can help as many people as possible. If you're not having these types of sales conversations, you are holding back the gift you have to offer the world. You owe it to people to be there for them with your expertise and wisdom.
Next time you're talking to a potential client, think about how you can help them, how you can serve them. Forget about trying to sell them something. If what you have to offer does solve their problems, and you facilitate the conversation using the strategies we are covering, people will sell themselves and will subsequently buy from you.
If you have a perspective on selling which is one of service and helping people, how do you think the people you're talking to will feel? Think about this: people hate to be sold. The minute they feel they're being sold, they often want to get away - fast. Don't you? On the other hand, if they feel you are sincerely trying to help them solve their problems, they will relax and open up to you.
If you have a perspective on selling which is one of service and helping people, how do you think you will feel? Does energized, excited, relaxed, and natural come to mind?
This perspective is simple but powerful and very attract-tive to clients.
(c) 2005, Tessa Stowe, Sales Conversation. You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end) and all links are made live.
A Simple Strategy to Increase Profits
In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.
Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.
As you prepare to hire consider the following:
• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?
In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees - often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.
Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.
There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.
Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.
Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”
Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.
In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits.
A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.
Ezine Ads
Placing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups.
But if you don't know which of your headlines, your benefits and your offers are the ones that will make you money, you will probably not even be able to get the money back that you have to spend on your ezine ads.
8 Easy Steps To More Effective Headlines
To be capable of determining the most effective adverts, you need a system. I will show you one system how it can be easily done. Of course, there are literally thousands of different systems that could do the task as well. But if you want to analysis without spending too much money, then my way of testing will be an invaluable help for you.
The structure Consists Of 8 Easy Steps :
1.) Write down the benefits of your product and contemplate the advantages for your target group, not yourself. A bit of brainstorming is required here to see which ones immediately come to mind.
2.) Turn them into a set of 10 different headlines. If you sell an e-book about Dog Training and one of your ebooks benefits is that even first time dog owners can understand how to do it, then tell them about it in the headline
e.g. :
"A Step-By-Step Guide Teaches You Everything You Need To Know About Training Your Dog - If You Can Read, You Can Implement A Quick and Easy Dog Training Routine ! "
3.) Write 2-3 different versions of your ad copy. Focus on one or two other essential benefits. Get the reader curious and excited about your offer. Your aim is to make the prospect click on your link !
4.) Create a few different tracking links (that lead to your sales letter) for each ezine you want to submit your ad to. You must be able to decide exactly which ads and more importantly headlines are successful, and where the responses are coming from or you will be shooting in the dark.
You can use these 2 free services for this : http://www.hyperlinktracker.com/ and http://www.linkcounter.com/ they are both outstanding free services.
5.) Use one and the same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines.
There are plenty of free well established ezines which give you free subscriber ads if you join their mailing list. You need publications with at least 1000 subscribers for a decent test of your ad.
6.) Look for the ezines with the most number of clicks. Only choose the most successful ezines. Now send 10 different headlines to be published in the next issue and one and the same ad copy to these ezines.
7.) By now, you should be familiar with which headlines work and you can change over to paid forms of ezine advertising in the knowledge that the ad you use with give it your best shot. Order Top Sponsor Ads and Solos in ezines with high circulation 10000 + subscribers.
If you get an acceptable amount of clicks but little sales, try changing your copy in the body of the ad and maybe your price as well. Is it too cheap or too expensive. Selling cheap don’t work.
You can find out if you :
8.) TEST, TEST and, you guessed it : TEST...!
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@lucygreen.com
Edward Green is the owner and operator of a successful online business. Ed has over 15 years in corporate business operations which include guerrilla marketing skills, customer service and Professional networking capabilities. http://www.lucygreen.com
Blast Your Way Out Of A Slump With 4 Simple Tactics
Every business goes through a “slump.” Hey, you’ve been raking in the bucks when... blam, you’re up against a brick wall. The customers seem to have forgotten you exist, and the bills pile up. Don’t despair... you’re not alone.
I know that doesn’t fix one thing for you right now, but find comfort in the fact that slumps don’t last forever. Most businesses make it through, and with these 4 sure-fired “slump blasters,” you’ll make it too.
Why?
Some slumps are to be expected. Seasonal workers expect to have some down time during the “off season” months. Other slumps sneak up when you are doing your darnedest to market and implement every up-to-date marketing strategy in the book. Could it be that...
* A recent change in your advertising campaign has gone sour?
* A savvy competitor has “one up” on you?
* Major news is affecting the entire industry?
Once you’ve properly identified the cause, you can develop a counter strategy to boost yourself back into the black.
What If There’s No Obvious Cause?
When there is no apparent reason or catalyst, you can safely identify it as a normal business slump. Let’s face it... you’ve hit a normal business slump. You need to put these 4 tactics into action.
1. Develop a special deal for your existing clientele. Make it short. Make it quick... put a deadline on the offer. Let them know as cheaply as possible that you’ve got a deal they can’t pass up... if they hurry! Get them into action.
2. Let your prospective customers in on the secret. Get them hustling to get in on the deal, before it’s too late.
3. Call your trusted, long-time customers and let them know you need their help. Ask them for referrals, and remember to reward their effort. They’ll feel like heroes and will bask in your appreciation.
4. Temporarily blitz “quick” advertising media with your deal. Get the information out quickly, and you’ll start seeing results quickly.
Sometimes a little quick action is all it takes to boost things back into their perspectives. Hurry! Get your customers moving!
Some Simple Yoga Exercises to Improve General Health and Sexual Abilities
Summary:
Here are some exercises to strengthen the ano-genital region and the breathing apparatus, Both are body zones important for both the general health and for the sexual abilities.
Keywords:
some,tantric,yoga,exercises,to,improve,make,better,general.health.and.sexual.abilities.make.greater.sex.life.prevent.disease.prevention.fit.fitness
Article Body:
A healthy anal and genital area is of great importance both for the general well-being and for the sexual abilities. The same is thrue about a healthy respiratory tract and breathing apparatus. Here are presented three poses and three breathing exercises that have the following effects when done together in a series:
-They stimulate the physiological functions of the genital and anal area.
-They correct muscle weakness and anatomical problems of the anal and genital region. -They increase the sexual drive and abilities.
-They produce a stimulating response that spreads upwords along the spine and revitalizes the whole body.
-They stimulate the physiological functions of the respiratory tract and help against infections in the airways.
-The exercises are very good to start each day with, or to do before going to bed in the night.
POSE 1
Stand on your hands and knees upon the floor. Kneel backword so that your buttocks go backword and down towords your feet and stretch your arms foreword. Breath out and then take a deep breath in, filling your lungs totally with air. Hold your breath with the air inside.
Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting.Relax your anal muscles compleetely again. Repeat the sqeesing and relaxing 3-5 times, but not so long that you go out of oxygen in your body.
Empty your lungs. Rize up on your hands and knees again. Relax a while in this position and then you can repeat the exercise if you wish.
POSE 2
Lie on your back upon a carpet on the floor with your arms along your sides and relax. Breath out. Then breath inn deeply while relaxing all the muscles you do not need for the breathing.
Then breath out. When breathing out, squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting. After having breathed out, relax your anal muscles again.
Repeat the breathing in and breathing out whiile squeezing 3-8 times, but not som much that you get exhausted. Then relax again.
POSE 3
Lie on your back upon a carpet on the floor. Breath out completely.
Swing your armes in an arch over your head and down to the floor over your head so that your whole body is stretched from top to toe. When swinging your arms, take a deep breath filling your lungs totally with air. Hold your breath with the air inside.
Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting. Relax your anal muscles compleetely again.
Repeat the sqeezing and relaxing 3-5 times.
Swing your arms back at the same time as you empty your lungs. Relax some while and then you can repeat the exercise if you wish.
BREATHING EXERCISE 1
Sit upon a pillow on the floor with your legs crossed and the back streight.
Empty your lungs completely. Breath in counting to 4. When breathing in, try to do it in three stages that proceed smoothely into each other:
Use first your diafragm so that your stomack moves out.Then fill further by using your chest muscles. And then complete the filling by using the muscles around your shoulders.
Hold your breath counting to 16. Then breath out counting to 8. When breathing out, try to do it in three stages that proceed smoothely into each other:Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles.And then complete emptying by using the muscles around your shoulders.
BREATHING EXERCISE 2
Sit upon a pillow on the floor with your legs crossed and your back streight. Take 10 rapid deep breathes in and out after another, but not so rapid that you get strained or breath uncompleetely.
When breathing in, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves out. Then fill further by using your chest muscles.And then complete the filling by using the muscles around your shoulders.
When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in.Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders. After the last in-breath , hold your breath with your lungs filled counting to 10. Then breath out.
BREATHING EXERCISE 3
Sit upon a pillow on the floor with your legs crossed and your back streight.
Empty your lungs completely. Close your left nostril with the fingers of one of your hands. Breath in through your right nostril counting to 4.
When breathing in, try to do it in three stages that proceed smoothely into each other:Use first your diafragm so that your stomack moves out. Then fill further by using your chest musclesAnd then compleete the filling by using the muscles around your shoulders. Hold your breath counting to 16. Then close your right nostril with your fingers. Then breath out through your left nostril counting to 8.
When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders When you have breathed out, repeat the exercise, but this time begin by closing your right nostril first.
RELAXING AT THE END OF THE SERIES:
When the series is done, then lie down upon a carpet on the floor andrelax for 2-5 minutes. This relaxation will increase the effects of the exercises and make you recover if the exercises have made you tired.
Concetrate upon relaxing your legs first, then your lover body, then your upper body, then your arms and shoulders, and at last your head and face. When the whole body is relaxed, try not to think about anything, and relax your whole body even furter. Then lie some time in this relaxed state without thinking about anything.