It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better stop kidding yourself and hire a branding consultant.
Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one. Corporate brands are increasingly powering product brands and product sales and that pose some substantial risk, as those sub brands can’t be as easily re-positioned when they falter.
Brand Culture
As time passes, culture changes, new technologies and new competing brands appear and they change the perception of value that is available in a marketplace. Old sales propositions won’t fly in the face of 20 or more other competitors offering the same benefits and features. With cultural, economic, technology changes, and corporate changes, your aging brand image and brand equity may end up doing more harm than good. Your former branding successes could leave your brand and company stuck in the past.
A good example of age related branding problem is in the realm of computer products. I recently bought a new laptop computer because my old one just couldn’t keep up with my multitasking and other work needs. At the retail store, there were computers with Intel or AMD microprocessors to choose from. The key matter wasn’t really microprocessor speed or capability. In the past, the Intel logo would have compelled me to buy only computers with their processors regardless of what other features were available in the computer. The Intel brand was clearly in a class by itself. Not this time. This AMD powered computer was low priced and had the memory I required along with other features such as a 100 Gb hard drive, high-resolution screen, numerous ports and adapters and a long lasting battery. It only weighs a couple of pounds and the AMD logo seemed to look better too. It says: AMD Turion 64 Mobile Technology. 64 bits and mobile compatibility. Why doesn’t Intel mention that on the computer they have their products in?
Laptops are hot and prices are falling. My 15-year-old nephew just bought his first laptop on eBay, since they are cheaper and more accessible. So the whole “culture” of shopping and purchasing computers has changed.
Everyone is buying high-resolution screens and I was eager to ease my eyestrain from long hours of viewing everyday. The huge hard drive was great and the laptop looks good too. The old Intel brand just didn’t have the effect it once did, and their competitor, AMD, just sold one of their processors. The laptop is working great and now Intel processors don’t dictate which computer I’ll buy.
To me, the Intel logo and brand brings back memories of old Pentium computers. This is worsened by the fact that today’s processors have changed and they are running at lower speeds. This confuses the speed benefit that Intel had its brand positioned around. The technology change in viewing screens, memory, and processor use in the computer has moved the market away from where Intel was positioned. The Intel corporate brand powers sales of their new processors, but they can call those new products anything they want and it won’t effective my decision.
What Intel needs to do now, is to associate its processors with the features and benefits that consumers and B2B buyers make decisions upon. Computer branding is not all about the processors anymore and the old Intel brand image is deeply tied to old technology. Even the brand name Pentium is associated with the computer culture of the 90’s.
Here’s the issue: the old Intel brand was so successful in 90’s that it’s trapped Intel in a time warp. Intel needs new branding that ties it to the future, not the past. To get there, they are probably going to have to jettison the past.
Google is a good example of modern branding and a brand that is not tied solely to web search engines. The brand is now diversified strategically to associate it with everything people are doing on the web. Google is omnipresent, and its brand image is solely in its relevance to the current Internet culture. Google won’t let its common search engine role diminish its branding power.
Hanging onto to Old Branding Concepts
There’s a lot of reason why brand managers, CEO's, and marketing managers resist rethinking their branding and redeveloping their brands. Most often, they don’t want to leave their comfort zone and risk a short-term blip in profit. Some don’t want to make an investment in hiring a branding consultant to look at the options. Branding experts examine a brand to discover its current problems, the culture of the marketplace, and to determine if a new brand identity or brand positioning would be fruitful. Some old brands are doomed, but most are just stale and not in tune with the target market. A branding consultant can provide crucial insight into market perception, brand value building, brand loyalty development, and to discover the brand value proposition that could breathe new life into your brands.
Brand Development, You Should Improve Your Branding
9 Ways to Improve Staff Morale
Staff turnover costs American companies millions of dollars every year. The cost of lost work days, interviewing candidates, reviewing resumes, checking references, filing paperwork and training the new staff member is much more expensive, in most cases, than creating a work environment where staff members are happy and want to stay. If you're worried about waning staff morale in your company, here are some things you can do to keep employees happy and productive.
Give bonuses. Even a little bonus can mean a lot. Bonuses improve morale and increase productivity. Explore the possibility of different bonus structures including: holiday bonuses, birthday week bonuses, sales bonuses, hire date anniversary bonuses, and education bonuses.
Plan a staff retreat. Time to relax and get to know your colleagues in a social environment improves teamwork and again, productivity. However, many people won't want to spend a weekend away from their families even if you put them up in a nice hotel. Think one-day staff retreats twice a year. Close the office on a work day and spend the day at a spa, golfing, at a theme park, going to dinner and a movie, hiking, kayaking, or at the zoo.
Pay for education. Most community colleges and computer centers offer relatively inexpensive classes to help people improve computer skills, management and leadership skills, or language skills. If an employee is willing to spend time taking one of these classes, reward him/her by reimbursing part of the tuition or giving them a completion bonus. The desire to increase education and learn new skills is an attribute of a good employee.
Involve their families. An annual holiday party or summer picnic is a great way to bring employees together along with their families. Even a barbeque at the park with a game of softball or water balloons can be a lot of fun. During the holidays, rent an ice skating rink or get everyone together to volunteer at a soup kitchen.
Buy new chairs and keyboard trays. Let your employees know that their comfort and safety is your concern. Most employees won't spend over $100 on a keyboard tray, but you could. And who wouldn't appreciate a top-of-the-line ergonomically-correct keyboard tray that adjusts for height and tilt with the touch of a finger? We found great deals at Versa Products
Have casual days. Casual Fridays are nice, but so are special casual days once a month. Let people come into work in jeans and comfortable shoes and they'll be in a better mood.
Free kraft services. Most employers provide coffee for their staff but the staff end up making it. Bring in healthy snacks once a week like a fruit basket, individual mini salads, or trays of bagels. You can also stock up on Stash or Tazo teas, biscotti, yogurt, granola bars and those 100-calorie bags of chips, cookies, and pretzels. Having lunch delivered once every couple of weeks is also a nice gesture and employees will appreciate the money they save from having to buy lunch out. Another fun event is to have the employees make lunch once a month. Alternate between the men and the women, different divisions of the company, etc. Make sure even upper management gets involved. Staff will learn new recipes and techniques from other employees and they'll have fun. The rest will enjoy eating!
Flexible schedules. If possible, give staff schedules that accommodate their needs and reduce commute time.
Gym memberships. Paying for their gym memberships or paying a Pilates instructor to come once a week after work is a nice way to encourage employees to stay fit.
Bar Codes Faxing Improve Business Document WorkFlow
Reliably integrating important electronic and paper documents received by fax such as invoices, expense reports, purchase orders, employment applications, claims and legal contracts into the daily business workflow is a common challenge. These documents are critical to many revenue related business processes and yet they are commonly misplaced, lost or misfiled in a never-ending row of filing cabinets.
In addition, the reproduction of these paper documents decrease productivity and increase daily soft costs such as manual labor burden, fax retransmission, paper, toner, and printer wear and tear.
Incorporating bar code faxing into an organization will improve the business document workflow and mission critical data access to the following departments in your organization:
- Human Resource Departments
- Accounts Payable
- Accounts Receivables
- Sales
- Marketing
- Legal Departments
- Production
- Manufacturing
Bar code faxing will also help eliminate the need to purchase or develop special forms applications and processing procedures, minimize lost documents and help with any eDocument initiatives your organization may have.
What is bar code faxing?
Bar code faxing is a computer based fax methodology in which commonly faxed documents are given bar codes for identification, routing, metadata and indexing purposes. Bar code faxing is simple to implement, reliable and depending on the bar code symbology used, very secure. Bar code symbologies used in bar code faxing include 1D and 2D bar codes, most commonly referred to as Code 39, Code 128, PDF417 and DataMatrix. Code 39 and 128 are the most inexpensive and easiest to implement because applications like Microsoft Word support bar code fonts. Code 39 and 128 fonts are readily available on the internet free of charge. PDF417 and DataMatrix bar codes can hold larger amounts of data, support Check Sum and various types of encryption. In some cases, implementation of these PDF417 or DataMatrix is more expensive due to proprietary application requirements.
Bar code faxing can be accomplished with the actual document itself or with a bar code fax cover page. The bar code is computer generated and added to the actual document/cover page. Another method of adding a bar code is with a hand held bar code printer or bar code label maker. The bar code can be placed and easily identified in the one of the four corners of the document. It is recommended to use slightly larger font sizes when using bar code faxing because fax documents shrink slightly during actual fax transmission. The use of intelligent fax hardware minimizes the shrinking and provides the highest quality fax images. Information captured in a bar code will vary depending on the document type. For invoices the bar code may contain the invoice number, customer name, and account number. It may also contain the name of the department it is being routed. For expense reports the bar code may contain the employee ID number, month of report, total amount due etc. Employment applications may contain phone number, social security number, position applying. The information that can be contained within a bar code is unlimited.
Once the fax with the bar code is received, the fax server software has the ability to read the bar code and extract the information or metadata. This metadata is then used to a) Identify, b) Route, c) Store & Deliver and d) Retrieve documents efficiently and effectively.
Summary
The use of bar code faxing isn’t new by any means. In the past several years however it has gained traction and acceptance in the fax server, scanning, document management, content management and imaging industries due to the introduction of the multi-function devices (scanner, fax, printer, copier), better imaging technologies, more robust computers, operating systems, intelligent fax boards and the need to resolve compliance and regulatory issues.
WHY IS IT IMPORTANT TO IMPROVE YOUR SELF?
Sometimes, when all our doubts, fears and insecurities wrap ourselves up, we always come up with the idea of “I wish I was somebody else.” More often than not, we think and believe that someone or rather, most people are better than us.- when in reality, the fact is, most people are more scared than us.
You spot a totally eye-catching girl sitting by herself at a party, casually sipping on a glass of Asti Spumanti. You think to yourself, “she looks so perfectly calm and confident.” But if you could read thru her transparent mind, you would see a bunch of clouds of thoughts and you might just be amazed that she’s thinking “are people talking about why I am seated here alone?... Why don’t guys find me attractive? …I don’t like my ankles, they look too skinny… I wish I was as intelligent as my best friend.”
We look at a young business entrepreneur and say “Wooh… what else could he ask for?” He stares at himself at the mirror and murmur to himself, “I hate my big eyes… I wonder why my friends won’t talk to me… I hope mom and dad would still work things out.”
Isn’t it funny? We look at other people, envy them for looking so outrageously perfect and wish we could trade places with them, while they look at us and thinks of the same thing. We are insecure of other people who themselves are insecure of us. We suffer from low self-esteem, lack of self-confidence and lose hope in self improvement because we are enveloped in quiet desperation.
Sometimes, you notice that you have an irritating habit like biting off your finger nails, having a foul mouth, and you – of all people, is the last to know.
I have a friend who never gets tired of talking. And in most conversations, she is the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid the circles whenever she’s around, and she doesn’t notices how badly she became socially handicapped – gradually affecting the people in her environment.
One key to self improvement is to LISTEN and TALK to a trusted friend. Find someone who you find comfort in opening up with even the most gentle topics you want to discuss. Ask questions like “do you think I am ill-mannered?”, “Do I always sound so argumentative?”, “Do I talk too loud?”, “Does my breath smell?”, “Do I ever bore you when were together?”. In this way, the other person will obviously know that you are interested in the process of self improvement. Lend her your ears for comments and criticisms and don’t give her answers like “Don’t exaggerate! That’s just the way I am!” Open up your mind and heart as well. And in return, you may want to help your friend with constructive criticism that will also help her improve her self.
One of Whitney Houston’s songs says “Learning to love yourself is the greatest love of all.” True enough. In order to love others, you must love yourself too. Remember, you cannot give what you do not have.
Before telling other people some ways on how to improve themselves, let them see that you yourself is a representation and a product of self improvement. Self improvement makes us better people, we then inspire other people, and then the rest of the world will follow.
Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we’ve got 10 more reasons to envy them.
We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. But life need not to be perfect for people to be happy about themselves.Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It’s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel contented and happy.
Some Simple Yoga Exercises to Improve General Health and Sexual Abilities
Summary:
Here are some exercises to strengthen the ano-genital region and the breathing apparatus, Both are body zones important for both the general health and for the sexual abilities.
Keywords:
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Article Body:
A healthy anal and genital area is of great importance both for the general well-being and for the sexual abilities. The same is thrue about a healthy respiratory tract and breathing apparatus. Here are presented three poses and three breathing exercises that have the following effects when done together in a series:
-They stimulate the physiological functions of the genital and anal area.
-They correct muscle weakness and anatomical problems of the anal and genital region. -They increase the sexual drive and abilities.
-They produce a stimulating response that spreads upwords along the spine and revitalizes the whole body.
-They stimulate the physiological functions of the respiratory tract and help against infections in the airways.
-The exercises are very good to start each day with, or to do before going to bed in the night.
POSE 1
Stand on your hands and knees upon the floor. Kneel backword so that your buttocks go backword and down towords your feet and stretch your arms foreword. Breath out and then take a deep breath in, filling your lungs totally with air. Hold your breath with the air inside.
Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting.Relax your anal muscles compleetely again. Repeat the sqeesing and relaxing 3-5 times, but not so long that you go out of oxygen in your body.
Empty your lungs. Rize up on your hands and knees again. Relax a while in this position and then you can repeat the exercise if you wish.
POSE 2
Lie on your back upon a carpet on the floor with your arms along your sides and relax. Breath out. Then breath inn deeply while relaxing all the muscles you do not need for the breathing.
Then breath out. When breathing out, squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting. After having breathed out, relax your anal muscles again.
Repeat the breathing in and breathing out whiile squeezing 3-8 times, but not som much that you get exhausted. Then relax again.
POSE 3
Lie on your back upon a carpet on the floor. Breath out completely.
Swing your armes in an arch over your head and down to the floor over your head so that your whole body is stretched from top to toe. When swinging your arms, take a deep breath filling your lungs totally with air. Hold your breath with the air inside.
Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting. Relax your anal muscles compleetely again.
Repeat the sqeezing and relaxing 3-5 times.
Swing your arms back at the same time as you empty your lungs. Relax some while and then you can repeat the exercise if you wish.
BREATHING EXERCISE 1
Sit upon a pillow on the floor with your legs crossed and the back streight.
Empty your lungs completely. Breath in counting to 4. When breathing in, try to do it in three stages that proceed smoothely into each other:
Use first your diafragm so that your stomack moves out.Then fill further by using your chest muscles. And then complete the filling by using the muscles around your shoulders.
Hold your breath counting to 16. Then breath out counting to 8. When breathing out, try to do it in three stages that proceed smoothely into each other:Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles.And then complete emptying by using the muscles around your shoulders.
BREATHING EXERCISE 2
Sit upon a pillow on the floor with your legs crossed and your back streight. Take 10 rapid deep breathes in and out after another, but not so rapid that you get strained or breath uncompleetely.
When breathing in, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves out. Then fill further by using your chest muscles.And then complete the filling by using the muscles around your shoulders.
When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in.Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders. After the last in-breath , hold your breath with your lungs filled counting to 10. Then breath out.
BREATHING EXERCISE 3
Sit upon a pillow on the floor with your legs crossed and your back streight.
Empty your lungs completely. Close your left nostril with the fingers of one of your hands. Breath in through your right nostril counting to 4.
When breathing in, try to do it in three stages that proceed smoothely into each other:Use first your diafragm so that your stomack moves out. Then fill further by using your chest musclesAnd then compleete the filling by using the muscles around your shoulders. Hold your breath counting to 16. Then close your right nostril with your fingers. Then breath out through your left nostril counting to 8.
When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders When you have breathed out, repeat the exercise, but this time begin by closing your right nostril first.
RELAXING AT THE END OF THE SERIES:
When the series is done, then lie down upon a carpet on the floor andrelax for 2-5 minutes. This relaxation will increase the effects of the exercises and make you recover if the exercises have made you tired.
Concetrate upon relaxing your legs first, then your lover body, then your upper body, then your arms and shoulders, and at last your head and face. When the whole body is relaxed, try not to think about anything, and relax your whole body even furter. Then lie some time in this relaxed state without thinking about anything.